March 2015 Issue of Direct Marketing News
• Cover Story: Stoking the Fire of Marketing Innovation • Analysis: How Philips Sparked Engagement • CMO Confidential: A Chat With NPR CMO Emma Carrasco • Success Secrets: The Blending of Direct and Brand Marketing • Best Case: Verizon Rewards Its Loyal Customers • Marketing Challenge: But We Did It This Way • + more...
Tech-savvy shoppers craft the storylines in a recent mobile campaign from the consumer electronics giant.
The telecommunications giant shows that a little reward goes a long way.
The wedding planning company's native advertising approach helped its advertiser more than double its average click-through rate (CTR).
The personal grooming brand uses content handhold prospective and new customers until they're comfortable and ready to commit.
Emma Carrasco set about getting inside the minds of NPR's current and prospective customers to guide the fledgling marketing team's strategic planning.
CMO James Li and his entire team have reached their "we did it this way" limit in terms of Luther Crain's suggestions—always based on the ...
Drake Darrow's promotion spells colleague and close friend Chris Tarton's firing. See how our readers would handle the situation.
Hashtags in email subject lines can amplify a message and create a personal connection.
A huge portion of valuable analytics remains untapped. Analysts reveal how marketers can unlock the potential of dark social.
The Postal Museum is now laying the groundwork for telling the complex and significant story of the mailing industry.
Data's influence on content and decision making continues to grow in 2015.
Are you late to the digital party?
Some quick info to keep you up-to-date, including the percentage of consumers who say that the concept of online privacy in 2015 is an illusion.
What's in our inbox this month: Event Ticket Sellers
What's in our mailbox this month: Home Improvement
With advice, declarations, and revelations flowing from a cast of marketing leaders, the 2015 Marketing&Tech Innovation Summit was buzzing. Here, a few of the many ...
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
Winners of the 2015 Marketing&Tech Innovation Awards are tops in using technology and data as tinder to create sparks with their marketing.
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