March 2015 Issue of Direct Marketing News

March 2015 Issue of Direct Marketing News

• Cover Story: Stoking the Fire of Marketing Innovation • Analysis: How Philips Sparked Engagement • CMO Confidential: A Chat With NPR CMO Emma Carrasco • Success Secrets: The Blending of Direct and Brand Marketing • Best Case: Verizon Rewards Its Loyal Customers • Marketing Challenge: But We Did It This Way • + more...

Best Case

Philips Sparks Deep Engagement With Playful Mobile Videos

Tech-savvy shoppers craft the storylines in a recent mobile campaign from the consumer electronics giant.

Verizon Rewards Its Loyal Customers

The telecommunications giant shows that a little reward goes a long way.

Loverly Unites Brides and Brands in Native-Ad Bliss

The wedding planning company's native advertising approach helped its advertiser more than double its average click-through rate (CTR).

Content and Customer Experience Give Bevel a Sharp Edge

The personal grooming brand uses content handhold prospective and new customers until they're comfortable and ready to commit.

CMO Confidential

Tuning in to NPR's Audience Behavior

Emma Carrasco set about getting inside the minds of NPR's current and prospective customers to guide the fledgling marketing team's strategic planning.

Marketing Challenge

Marketing Challenge: But We Did It This Way

CMO James Li and his entire team have reached their "we did it this way" limit in terms of Luther Crain's suggestions—always based on the ...

It's Just Business, Nothing Personal—Or Is It?: Answers

Drake Darrow's promotion spells colleague and close friend Chris Tarton's firing. See how our readers would handle the situation.

Next

#EmailsWithHashtags

Hashtags in email subject lines can amplify a message and create a personal connection.

Shedding Light on Dark Social

A huge portion of valuable analytics remains untapped. Analysts reveal how marketers can unlock the potential of dark social.

The Story of the Mailing Industry Is Begging to Be Told

The Postal Museum is now laying the groundwork for telling the complex and significant story of the mailing industry.

Infographic

Marketers Agree That Data's Role Is Blooming [Infographic]

Data's influence on content and decision making continues to grow in 2015.

Digital Is a Marketer's Wonderland [Infographic]

Are you late to the digital party?

Fast Facts

Fast Facts: March 2015

Some quick info to keep you up-to-date, including the percentage of consumers who say that the concept of online privacy in 2015 is an illusion.

Delivered

Delivered: Event Ticket Seller Emails

What's in our inbox this month: Event Ticket Sellers

Delivered: Home Improvement Mailers

What's in our mailbox this month: Home Improvement

Editorial

15 Insights and Observations From Marketing Leaders

With advice, declarations, and revelations flowing from a cast of marketing leaders, the 2015 Marketing&Tech Innovation Summit was buzzing. Here, a few of the many ...

Features

The Blending of Direct and Brand Marketing

The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.

Stoking the Fire of Marketing Innovation

Winners of the 2015 Marketing&Tech Innovation Awards are tops in using technology and data as tinder to create sparks with their marketing.

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Company of the Week

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