• Starbucks CMO Annie Young-Scrivner stays focused • Assault on loyalty: financial industry focuses on customer engagement in retention programs • Magazine industry pushes change
Florida-based coffee retailer Boca Java recently tested a "three-pack special" campaign against three segments of customers — those who previously ordered two bags, three bags ...
As a small business, every one of Pet Camp's 10,000 active customers is vital to its continued growth. The pet boarding facility opened in 1997 ...
Technology companies, including Microsoft, HP and IBM, have unveiled plans in recent weeks to launch or expand in-the-cloud CRM services, reflecting the growing demand from ...
Reid Ichiki, senior manager of Internet marketing at Hawaiian Airlines, says his company uses both Google and the Alliance for search marketing, but spends more ...
Although a number of industry groups have argued for industry self-regulation of online tracking, that's probably just wishful thinking. The Federal Trade Commission's recent Do ...
Eileen Lynch, Thomson Reuters' head of global brand strategy, discusses how the company uses digital to attract customers
The postal rate increase coming this spring is not expected to have a significant effect on direct mail marketing plans this year, thanks to its ...
As we move at light speed into a world that continually serves up new media options, we often look over the documented tenets of good, ...
In summer 2010, after the passage of healthcare reform, WPS Health Insurance charged SeQuel Response with the launch of supplemental health insurance for retirees too ...
Despite industry excitement about local-focused daily deal sites like Groupon and LivingSocial, multichannel retailers have continued to employ search, social and location-based tactics to effectively ...
Sun & Ski Sports, a winter sports equipment and ski apparel retailer, implemented Baynote's e-commerce service in 2008 to attract potential customers to its website.
Chris Moloney, SVP and head of marketing at Wells Fargo Advisors, discusses his new role and the financial firm's approach to social media
Same-store retail sales increased across the board in January despite disappointing unemployment numbers, a record snowfall and a strong holiday season.
Retailer Sears Holdings Corp. and restaurant chain Pizza Hut are rolling out video streaming services, stepping into the downloadable entertainment space that has become increasingly ...
EBay uses sophisticated analytics data to understand the impact of its marketing across all digital media. The online auction site works with San Francisco-based integrated ...
Experts wonder whether the website would put off advertisers who avoid politically opinionated sites. Others pondered why the forward-leaning blog would pair up with AOL, ...
B-to-b information provider Hoover's has used end-to-end metrics to align its marketing department to help drive sales.
The threat of federal consumer privacy regulation has spurred marketers to take online privacy into their own hands.
Starbucks rode into its 40th anniversary year after scoring the strongest holiday sales season in its history. The coffee retailer's CMO Annie Young-Scrivner, though, is ...
I had the privilege of sitting on the judging panel this week for the annual John Caples International Student Campaign of the Year Award, alongside ...
There are 83 million moms in the US, and they are the golden ticket to marketing success. There is no shortage of focus around this ...
For marketers, mobile technology is a dream come true. We now have the capability to send the right offer to the right consumer, at just ...
In the coming year, b-to-b marketers must shift to account-based marketing — online and offline — moving away from delivering individual leads to delivering qualified ...
Vikram Sharma, CEO at ShopLocal, and Jon Brown Director of interactive services at Partners & Napier, discuss whether a Facebook e-commerce site is necessary.
A US Postal Service update to its periodical content rules last July gave marketers a new route to send creative print materials at a discount.
Marketers sound off on how rising costs are impacting strategies.
The printing industry's newfound creativity has recaptured marketers looking for impact as it races to compete against its digital brethren
Choosing to ignore the digital aspects of direct marketing will likely earn your brand the consumers' collective cold shoulder. Just ask The North Face and ...
Financial services companies are making investments in direct marketing programs that aim to boost loyalty among their customers — many of whom have become suspicious ...
Lakeland Bank is the third-largest commercial bank in New Jersey (based on assets of $2.7 billion), but the company felt its brand identity could be ...
MGM Resorts International launched a campaign promoting its revamped loyalty program, which offers four tiers of reward options based on customer behavior.
MasterCard targeted the Mexican-American community with the launch of its Club America Prepaid card. Cardholders earn points with each money transfer and are entered to ...
Nonprofit Big Brothers Big Sisters of America, in partnership with The Ad Council, launched its "Start Something" campaign in January to coincide with National Mentoring ...
The Juvenile Diabetes Research Foundation wanted to increase awareness and donations for its cause during the holiday season. The nonprofit partnered with the London office ...
Spanish airline Spanair surprised nearly 200 passengers on one of its flights from Barcelona to the Canary Islands as part of its "Unexpected Luggage" campaign, ...
Stacia Goddard, EVP of strategy at Purple@Epsilon, champions data's role in customer experience and sees loyalty opportunities in social gaming
Stephen Silverstein, CEO of Not Your Average Joe's restaurants, wanted a better, more comprehensive way to survey customers at the Massachusetts-based chain's 16 locations.
Maximizing ROI can be more of an art form than an exact science. There are two simple ways to increase the ROI of a direct ...
Direct response television is effective in generating immediate revenue results and helping build brand awareness. Every company is focused on the bottom line. Nielsen ratings ...
If the latest crop of infomercials and short-form direct response television commercials is any indication, this method of advertising can be used for just about ...
Corporate America bears a striking resemblance to competitive sports. The CEO plays the role of team captain and the players work together to win the ...
Do brands need to dabble in social media just to be there, or is presence without relevance more dangerous than absence? This is a question ...
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
