March 2010 Issue of Direct Marketing News

March 2010 Issue of Direct Marketing News

Spotlight

Relationship marketing in the limelight

Razorfish's John Zell explains how technology and social media have brought CRM to the front of marketers' minds

Editorial

Direct can teach brands lots about engagement

During last year's Academy Awards ceremony, 11% of viewers tracked by Nielsen's Convergence Panel simultaneously watched the Oscars on TV and followed them on the ...

Op-Ed

Renting a rock star marketing list

It's an ugly industry truth: it's extremely easy to rent a dud e-mail list. Whether it's a downright scam or simply poorly compiled, list rental ...

You don't have to 'do more with less'

It has almost become a cliché to speak of the current economy as challenging. The comment is often followed by a discussion of how to ...

Gloves Off

Does Google Buzz offer marketers value?

Like most Google products, the introduction of Gmail's social network Google Buzz is getting mixed reviews. Does it offer any opportunities for marketers? Two experts ...

Main Feature

CARE reaches donors by joining social, search

Marketers can reach more than just Facebook friends or Twitter followers with real-time messaging now that search engines index the latest updates from social media ...

Vertical Feature

Nonprofits look to integrated marketing

Nonprofits support direct mail efforts with e-mail, social and other channels.

The Work

Creative campaigns from Virtual Premise, Follet Software, Century Novelty

Virtual Premise looks for a lead-gen lift, Follet Software offers a free trial, Century Novelty reworks pay-per-click.

Nailed It

Nailed It: DMNews talks with Ed Weiss, GM, Movies Unlimited

Ed Weiss, general manager of Movies Unlimited, discusses how the multichannel film retailer and cataloger used e-mail marketing to re-target past customers and boost sales

Expert Advice

As database marketing evolves, what skills do prospective employees need to stand out?

Database marketing has changed substantially over the past 20 years. In the late 1980s and early 1990s, the industry was primarily driven by statistical modeling ...

Direct Choice

Domino's 'Pizza turnaround' represents about-face in marketing and product

There is something about the phrase "new and improved" that doesn't feel genuine. It gets about 170 million results on Google. Instead, level with people. ...

Analysis

Credit laws force new marketing approach

Card-issuing companies now must give consumers 45 days' notice if they change interest rates or most fees or agreement terms, according to the Credit Card ...

News Articles

Retail partnerships lift travel rut

Some travel brands are expanding their retail and e-commerce partnerships to sell consumers perks and products, and creating additional revenue in the process.

Academy uses social strategy to get data

The Academy of Motion Picture Arts and Sciences will take advantage of the March 7 Academy Awards ceremony with consumer engagement, database building and mobile ...

Optimized

Brands and publishers work on Web video strategy

With more consumers viewing online video, advertising in the channel is also gaining traction as marketers, publishers and agencies establish standards for it.

Technique

Mobile marketing reaches tech targets

For marketers of technology products and services, the mere fact that consumers can receive and respond to the latest mobile ad technology serves as a ...

Use mobile's personalization, to offer value and maintain customer engagement

The mobile device is one of the most personal of its kind, even more so than the PC. Though marketers are excited by the opportunities ...

Mobile is now an extension of the desktop and marketers should embrace this

I think mobile marketing holds huge potential for technology marketers right now if they understand that most consumers, and particularly consumers of technology products, are ...

Begin using mobile as a delivery tool and evolve it toward a conversation platform

To maximize effectiveness, mobile messaging and offers must be tightly coordinated across all communications channels, including direct mail, e-mail and social media. In practice, personalization ...

Consumer confidence and device sophistication will contribute to mobile's ubiquity

Referring to today's average smartphone as a "phone" is a bit of a misnomer. Most of us have a level of computing power at our ...

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