Razorfish's John Zell explains how technology and social media have brought CRM to the front of marketers' minds
During last year's Academy Awards ceremony, 11% of viewers tracked by Nielsen's Convergence Panel simultaneously watched the Oscars on TV and followed them on the ...
It's an ugly industry truth: it's extremely easy to rent a dud e-mail list. Whether it's a downright scam or simply poorly compiled, list rental ...
It has almost become a cliché to speak of the current economy as challenging. The comment is often followed by a discussion of how to ...
Like most Google products, the introduction of Gmail's social network Google Buzz is getting mixed reviews. Does it offer any opportunities for marketers? Two experts ...
Marketers can reach more than just Facebook friends or Twitter followers with real-time messaging now that search engines index the latest updates from social media ...
Nonprofits support direct mail efforts with e-mail, social and other channels.
Virtual Premise looks for a lead-gen lift, Follet Software offers a free trial, Century Novelty reworks pay-per-click.
Ed Weiss, general manager of Movies Unlimited, discusses how the multichannel film retailer and cataloger used e-mail marketing to re-target past customers and boost sales
Database marketing has changed substantially over the past 20 years. In the late 1980s and early 1990s, the industry was primarily driven by statistical modeling ...
There is something about the phrase "new and improved" that doesn't feel genuine. It gets about 170 million results on Google. Instead, level with people. ...
Card-issuing companies now must give consumers 45 days' notice if they change interest rates or most fees or agreement terms, according to the Credit Card ...
Some travel brands are expanding their retail and e-commerce partnerships to sell consumers perks and products, and creating additional revenue in the process.
The Academy of Motion Picture Arts and Sciences will take advantage of the March 7 Academy Awards ceremony with consumer engagement, database building and mobile ...
With more consumers viewing online video, advertising in the channel is also gaining traction as marketers, publishers and agencies establish standards for it.
For marketers of technology products and services, the mere fact that consumers can receive and respond to the latest mobile ad technology serves as a ...
The mobile device is one of the most personal of its kind, even more so than the PC. Though marketers are excited by the opportunities ...
I think mobile marketing holds huge potential for technology marketers right now if they understand that most consumers, and particularly consumers of technology products, are ...
To maximize effectiveness, mobile messaging and offers must be tightly coordinated across all communications channels, including direct mail, e-mail and social media. In practice, personalization ...
Referring to today's average smartphone as a "phone" is a bit of a misnomer. Most of us have a level of computing power at our ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
