Every advertising medium from time to time fights an urban myth of the "alligators in the sewer" sort. For example, the Yellow Pages industry, which, ...
I'm forever amazed at how out of touch some marketing people are with the way real people interact with ad messages. Take direct mail, for ...
Professional marketers know it is difficult to get accurate, timely data from many sources. Two experts debate the best way to apply DM knowledge to ...
With more smartphones in consumers' pockets, mobile marketers are working to optimize their craft. Dianna Dilworth reports.
Marketing electronics online has become less about technical specs and more about tapping into lifestyles and brand experience, Melanie Shortman Tuazon reports.
McDonald's franchises find flexibility with ad network; Nikon social networkers get snap happy; and Bradenton Area CVB viral e-mail drives to Florida.
Adam Burke, SVP of customer loyalty at Hilton Hotels Corp., discusses what keeps the chain's 21-year-old loyalty program, Hilton HHonors, fresh and growing.
While interviewing perspective employees to join my firm, I noticed that sometimes it could be like Jekyll and Hyde. I'd hire the person and then ...
Earlier this month, online services firm Protus acquired GOT Corporation, which counts among its divisions the Campaigner platform. A week before that, e-mail marketing services ...
The US House of Representatives Small Business Committee Subcommittee on Regulations, Healthcare and Trade held a hearing to discuss the state of the online advertising ...
While Jim Beam's marketing has long focused on the quality of the drink inside the bottle, the brand's new effort is a high-concept, cross-channel campaign ...
Leading Interactive Reservations LLC has chosen Didit to manage search engine marketing for its brand, Leading Hotels of the World. After talking to "several agencies" ...
Customer relationship management may be a highly technical sector, but it has a touchy-feely core. Four experts share how CRM can help you connect organically ...
Sending large files in the wake of rising delivery costs; using databases to minimize the effects of the slower economy and using webcasts, videos and ...
AlphaMedia Group is running a full page house ad in the July Maxim, which encourages consumers to "call and get a hottie wallpaper on your ...
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
