June 2007 29 24 Issue of Direct Marketing News

June 2007 29 24 Issue of Direct Marketing News

Miscellaneous

Don't overlook social media users as buyers, warns DM Days keynoter

NEW YORK - All the new online media and technology, including podcasts and social networking, have left many of today's marketers overwhelmed and afraid to ...

Reputation front line for filtering, content last defense: DM Days' speaker

NEW YORK - Reputation has taken over content as the most important test for e-mail delivery, according to a session at yesterday's DM Days Conference ...

JCPG to focus on WI, FL markets

Journal Community Publishing Group Inc., a member company of Journal Communications Inc., announced the sale of its publishing and printing assets in Connecticut, Vermont, New ...

Improving the DM Days floor

The Direct Marketing Association must do something about the DM Days Conference Expo New York. To hold it at the cavernous Jacob K. Javits ...

YouTube, CNN vote 'yes' on UGC

News network CNN, a division of Turner Broadcasting System Inc., a Time Warner company, and Google's online video community YouTube have teamed up to combine ...

Mailers react to USPS's veto of rate relief

The mailing community is disappointed that the Governors of the U.S. Postal Service failed to provide relief for the millions of commercial mailers who are ...

DM Days New York

NEW YORK - This year's DM Days Conference and Expo at the Javitz Center was flooded with new attendees and, of course, many seasoned regulars.

Yahoo's CEO shake-up

Last week's news that Yahoo CEO Terry Semel resigned and was replaced by company co-founder Jerry Yang left many wondering where the Internet giant is ...

Postal Service launches historic infomercial

The U.S. Postal Service used a bit of history to make history when it debuted its first infomercial on June 16.

Expect tech-savvy Hispanic buyers

Hispanic adults in the United States are just as likely and, in some cases more likely, to use technology as are non-Hispanic adults.

Tween Brands get big buys with mini catazine

Catalogs are not only a good way to drive customers to a Web site; they also send lots of shoppers to retail outlets.

Karmaloop selects MyBuys for segmentation, RSS

/> Online retail store Karmaloop has picked online marketing services firm MyBuys to aid in its e-mail segmentation and to power its RSS feeds as part ...

Meredith Corp. acquires Healia

Media and marketing company Meredith Corp. has acquired Healia, a consumer health search engine specializing in finding high quality and personalized health information online. Acquisitions ...

Mansueto's Sussman shares company's digital strategy

Ed Sussman is a lucky man. He has $10 million to support Mansueto Ventures' plans for the online editions and spinoffs of Inc. and Fast ...

Web ad spend to double by 2012

JupiterResearch forecasts that US online-advertising spending will nearly double by the year 2012, with search and display advertising accounting for much of the expenditures.

Investment drives circulation efforts at Inc., Fast Company

Fast Company and Inc. have been the recipients of lavish attention since the two entrepreneur-focused magazines were acquired two years ago by mutual fund evaluator ...

Discovery texting viewers to tune in and download

The Discovery Channel is promoting its shows with a series of mobile campaigns powered by Third Screen Media and Verizon.

Time is key to good mailing

NEW YORK - Not the right time is the main reason cited for consumers not buying products or services through direct marketing, according to a ...

Omnicom buys CRM specialist Expert Communications

Omnicom Group Inc.'s Diversified Agency Services division has bought Expert Communications Inc., a San Francisco direct marketing agency that specializes in serving clients in financial ...

Tension and contention for postal world increases

I've been following the postal environment for quite a while, and I've never seen things quite so contentious.

Minnesota on track to secure card data

In a major development affecting privacy and data-security practices of direct marketers, Minnesota has become the first state in the country to enact into law ...

Subscribing to good customer service practices is a must

Fulfillment can mean many things in the subscription business, but subscribers just want a fulfilling experience with the publication chosen.

Creativity welcome in inboxes

With so much discussion about e-mail-design best practices revolving around technical function, it has become easy to lose sight of the creative form of an ...

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.