NEW YORK - All the new online media and technology, including podcasts and social networking, have left many of today's marketers overwhelmed and afraid to ...
NEW YORK - Reputation has taken over content as the most important test for e-mail delivery, according to a session at yesterday's DM Days Conference ...
Journal Community Publishing Group Inc., a member company of Journal Communications Inc., announced the sale of its publishing and printing assets in Connecticut, Vermont, New ...
The Direct Marketing Association must do something about the DM Days Conference Expo New York. To hold it at the cavernous Jacob K. Javits ...
News network CNN, a division of Turner Broadcasting System Inc., a Time Warner company, and Google's online video community YouTube have teamed up to combine ...
The mailing community is disappointed that the Governors of the U.S. Postal Service failed to provide relief for the millions of commercial mailers who are ...
NEW YORK - This year's DM Days Conference and Expo at the Javitz Center was flooded with new attendees and, of course, many seasoned regulars.
Last week's news that Yahoo CEO Terry Semel resigned and was replaced by company co-founder Jerry Yang left many wondering where the Internet giant is ...
The U.S. Postal Service used a bit of history to make history when it debuted its first infomercial on June 16.
Hispanic adults in the United States are just as likely and, in some cases more likely, to use technology as are non-Hispanic adults.
Catalogs are not only a good way to drive customers to a Web site; they also send lots of shoppers to retail outlets.
/> Online retail store Karmaloop has picked online marketing services firm MyBuys to aid in its e-mail segmentation and to power its RSS feeds as part ...
Media and marketing company Meredith Corp. has acquired Healia, a consumer health search engine specializing in finding high quality and personalized health information online. Acquisitions ...
Ed Sussman is a lucky man. He has $10 million to support Mansueto Ventures' plans for the online editions and spinoffs of Inc. and Fast ...
JupiterResearch forecasts that US online-advertising spending will nearly double by the year 2012, with search and display advertising accounting for much of the expenditures.
Fast Company and Inc. have been the recipients of lavish attention since the two entrepreneur-focused magazines were acquired two years ago by mutual fund evaluator ...
The Discovery Channel is promoting its shows with a series of mobile campaigns powered by Third Screen Media and Verizon.
NEW YORK - Not the right time is the main reason cited for consumers not buying products or services through direct marketing, according to a ...
Omnicom Group Inc.'s Diversified Agency Services division has bought Expert Communications Inc., a San Francisco direct marketing agency that specializes in serving clients in financial ...
I've been following the postal environment for quite a while, and I've never seen things quite so contentious.
In a major development affecting privacy and data-security practices of direct marketers, Minnesota has become the first state in the country to enact into law ...
Fulfillment can mean many things in the subscription business, but subscribers just want a fulfilling experience with the publication chosen.
With so much discussion about e-mail-design best practices revolving around technical function, it has become easy to lose sight of the creative form of an ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
