June 2008 30 25 Issue of Direct Marketing News

June 2008 30 25 Issue of Direct Marketing News

Spotlight

Form follows function for creative

TBWA's Scheiner talks about why creativity is important.

Op-Ed

Making mobile marketing matter

You've heard the hype, seen the numbers, and been wowed by the unbelievable growth of the new buzz word: Mobile. According to CTIA The Wireless ...

Gloves Off

Can standards cross online channels?

The online industry is rife with associations and best practice groups. Our experts look at where the digital age is at in terms of collaboration ...

Main Feature

Comments are welcome

Reviews and ratings help consumers communicate and marketers build brands, David Ward reports.

Vertical Feature

Marketers' boom town

The leading edge of the post-World War II baby boom is nearing retirement, but marketers shouldn't consider them a senior group, Nathan Golia reports.

The Work

Creative campaigns from USA Today, CarGurus and Foundation for Jewish Camp

USA Today uses online chatter for banner ads; CarGurus take community to Facebook; and Foundation for Jewish Camp uses e-mail to help families find camp ...

Nailed It

DMNews talks with Adam Lefton, director of Web strategy for Cancer Treatment Centers of America

Adam Lefton, director of Web strategy for Cancer Treatment Centers of America, discusses how search helped people looking for cancer treatment information.

People News

How effective are virtual job fairs for hiring marketing professionals?

It is not HR's job to fill a requisition for a marketing position or any other position in their company. It is HR's job to ...

Analysis

Available to good home: Online classifieds

Real estate Web site Zillow.com and a group of newspaper companies are expected to roll out a previously announced program this week enabling local advertis­ers ...

News Articles

McClatchy, employees feel a squeeze

In response to declining revenues, newspaper publisher McClatchy Co. is cutting 10% of its work force — around 1,400 jobs. The cuts, which begin sometime ...

EBay looks to update its segmentation tools

By opening up its seller management tools to outside developers, eBay envisions better service for its sellers, more money-making opportunities for developers, and a whole ...

Quebecor World merges catalog, direct mail divisions

Quebecor World Inc. has merged its US retail insert, catalog, Sunday magazine division and direct mail division into a new integrated marketing group.

Microsoft acquires Navic Networks

Microsoft has acquired Navic Networks, a provider of television advertising solutions. Navic will provide Microsoft with its Admira media placement service, which uses set-top box ...

BBQ chain begins Web polling

Restaurant chain Smokey Bones Barbeque & Grill is taking advantage of the excitement surrounding the presidential election by creating its own election online. On the ...

La-Z-Boy's new Web store eases it into e-commerce

Iconic American furniture store La-Z-Boy launched an online store on June 16. The company decided to debut the site when it realized that shoppers are ...

MySpace spruces up interface

Social networking giant MySpace is working with design agency Adaptive Path to revamp its looks. The site is changing the appearance of its home page, ...

New Briefs

Cannes Festival

At last week's Cannes Lions International Advertising Festival, the Direct Lions Grand Prix was awarded to Mumbai's JWT India, for the Times of India entry. ...

BrandNew

Online campaign to promote playing in LA

The Downtown Center Business Improvement District of Los Angeles is running a new campaign, "LA stay-and-play," encouraging Californians who want a summer getaway, but also ...

Optimized

Mobile Web usage prompts development in the space

The mobile Web presence is to 2008 what the Web presence was to 1998: an absolutely essential component of the marketing mix. Mobile media measure­ment ...

Technique

Make the most of the global market

Marketing is increasingly international, which means tailoring your campaigns to the ways different cultures respond to DM. Four experts share global targeting tips.

ToolBox

Growing e-mail lists, optimizing blog entries for search and click-to-call

Growing e-mail lists from postal lists, reviving an old blog for SEO, and incorporating a click-to-call button on a Web site.

Third Screen

Lucasfilm digs up mobile success for Indiana Jones

Indiana Jones is back and Lucasfilm is using mobile marketing to get the word out. In conjunction with mobile services firms THQ Wireless and Proteus, ...

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