You've heard the hype, seen the numbers, and been wowed by the unbelievable growth of the new buzz word: Mobile. According to CTIA The Wireless ...
The online industry is rife with associations and best practice groups. Our experts look at where the digital age is at in terms of collaboration ...
Reviews and ratings help consumers communicate and marketers build brands, David Ward reports.
The leading edge of the post-World War II baby boom is nearing retirement, but marketers shouldn't consider them a senior group, Nathan Golia reports.
USA Today uses online chatter for banner ads; CarGurus take community to Facebook; and Foundation for Jewish Camp uses e-mail to help families find camp ...
Adam Lefton, director of Web strategy for Cancer Treatment Centers of America, discusses how search helped people looking for cancer treatment information.
It is not HR's job to fill a requisition for a marketing position or any other position in their company. It is HR's job to ...
Real estate Web site Zillow.com and a group of newspaper companies are expected to roll out a previously announced program this week enabling local advertisers ...
In response to declining revenues, newspaper publisher McClatchy Co. is cutting 10% of its work force — around 1,400 jobs. The cuts, which begin sometime ...
By opening up its seller management tools to outside developers, eBay envisions better service for its sellers, more money-making opportunities for developers, and a whole ...
Quebecor World Inc. has merged its US retail insert, catalog, Sunday magazine division and direct mail division into a new integrated marketing group.
Microsoft has acquired Navic Networks, a provider of television advertising solutions. Navic will provide Microsoft with its Admira media placement service, which uses set-top box ...
Restaurant chain Smokey Bones Barbeque & Grill is taking advantage of the excitement surrounding the presidential election by creating its own election online. On the ...
Iconic American furniture store La-Z-Boy launched an online store on June 16. The company decided to debut the site when it realized that shoppers are ...
Social networking giant MySpace is working with design agency Adaptive Path to revamp its looks. The site is changing the appearance of its home page, ...
At last week's Cannes Lions International Advertising Festival, the Direct Lions Grand Prix was awarded to Mumbai's JWT India, for the Times of India entry. ...
The Downtown Center Business Improvement District of Los Angeles is running a new campaign, "LA stay-and-play," encouraging Californians who want a summer getaway, but also ...
The mobile Web presence is to 2008 what the Web presence was to 1998: an absolutely essential component of the marketing mix. Mobile media measurement ...
Marketing is increasingly international, which means tailoring your campaigns to the ways different cultures respond to DM. Four experts share global targeting tips.
Growing e-mail lists from postal lists, reviving an old blog for SEO, and incorporating a click-to-call button on a Web site.
Indiana Jones is back and Lucasfilm is using mobile marketing to get the word out. In conjunction with mobile services firms THQ Wireless and Proteus, ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
