June 2010 Issue of Direct Marketing News

June 2010 Issue of Direct Marketing News

Spotlight

Marketing's frontier is in the transaction

John Meyer, the chief executive of global data and marketing firm Acxiom explains to DMNews' editor-in-chief, Carol Krol, how his firm thrived despite a recession.

Editorial

Keeping the faith by protecting the data

Major brand marketers are taking the digital direct response route to engage with customers and drive commerce from a variety of media channels. This issue ...

Op-Ed

Tapping into the chatter online

The focus for online marketers in 2010 and 2011 is identifying ways to integrate online marketing directly into the chatter of the Internet. Chatter marketing ...

Main Feature

Bringing online and offline worlds together

More and more marketers are seizing the opportunity to integrate online and offline tactics in order to reach today's always-connected consumers and cater to their ...

Vertical Feature

Guiding online customers

Creative content online attracts new customers in the lengthy b-to-b cycle

The Work

Creative campaigns from Twentieth Century Fox, PCH, SheKnows.com

Rosetta group creative director Dean Skinner weighs in on campaigns from Twentieth Century Fox, PCH and SheKnows.com.

Nailed It

DMNews talks with Greg Anderson, e-commerce manager at Motorcycle Superstore

Greg Anderson, e-commerce manager at Motorcycle Superstore, an online retailer of motorcycle accessories, talks to DMNews about how his company's improved online sales recommendations

Direct Choice

Wake-up and brand: Axe gets it right

Unilever's Axe has built an effective, integrated campaign in the US that leverages different media to reach young, hip males with unconventional messaging to promote ...

Analysis

Retailers looking to mobile to drive sales

A growing number of multichannel retailers are entering the mobile commerce space, taking advantage of ever-expanding smartphone offerings and consumers' hunger for convenience.

News Articles

Brands want summer film magic

Marketers are tying campaigns to films they believe will be summer blockbusters, including Shrek Forever After, Toy Story 3 and The Last Airbender. The list ...

Coty taps Rapp for digital work

International fragrance and beauty company Coty selected Rapp as global digital agency of record for several of its brands. Rapp, an Omnicom direct marketing agency, ...

IBM buys Coremetrics to boost analytics

IBM's planned acquisition of Coremetrics, announced June 15, is further evidence that technology companies will continue to add analytics capabilities to their products and services, ...

Optimized

Exploring the iPad's potential

Direct marketers and e-commerce merchants taking the iPad for a test drive are still feeling out the popular mobile product's marketing capabilities.

Features

M-commerce gets a growth spurt

When online luxury retailer The Gilt Groupe launched an m-commerce app for the iPad earlier this year, the application accounted for 3% of its entire ...

SEO gains attention in search

While the furious pace of growth from earlier years has slowed, marketers continue to demonstrate strong interest in non-paid search.

Reset thinking for a new era online

Four industry veterans weigh in on growing concerns about the public's right to privacy online

Technique

Loyalty online creates instant connections

Marketers are finding new ways to improve their customer loyalty programs by incorporating online channels from mobile to search in order to reach consumers where ...

Third Screen

Luxor uses interactive text campaign to promote Criss Angel show

The Luxor Las Vegas hotel and casino will launch a mobile campaign in early July to promote the Criss Angel Believe Cirque du Soleil show. ...

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