A new study claims that, despite today's digital world, consumers clearly prefer mail over other communications vehicles such as e-mail for receiving new product information ...
The U.S. pharmaceutical industry should brace itself for change as Americans become more involved in choosing their own prescription drugs, according to a new study ...
Converting flat mail to letter size is just one way for mailers to reduce the burden of the new postal rates, said Elizabeth Lombard, USPS ...
CMP Technology, a trade magazine and online publisher, said yesterday that it will be eliminating 200 jobs and closing or reducing circulation on several print ...
Sure, the work's great, but it's not good enough to win at Cannes. Have you heard your creative director rattle that assessment, her brow furrowed ...
When Worldata took management of the Dennis Publishing file from Lake Group Media in January 2006, the company realized that marketers who would benefit the ...
In the end, it was eBay's party and Google, despite repeated tries, couldn't get an invite.
NEW YORK - Testing and segmenting e-mail marketing campaigns has led to increased conversions for Neiman Marcus, 1-800-Flowers.com and Limited Brands.
Mullen has successfully retained the U.S. Department of Defense Joint Advertising, Market Research Studies program contract after a federal-government-mandated competitive review lasting almost three months.
With 67 percent of 18- to 27-year-old Hispanics using the Internet, marketers should not overlook this demographic.
Image spam is decreasing despite recent highs and fraud spam is on the rise, according to a new study by Symantec.
USA TODAY launched a mobile search platform that combines print news with text messaging and interactive online ads.
Consumers are spending a great deal of time online and are spending more and more time on user-generated media channels like blogs, video blogs, YouTube ...
Benjamin Franklin Bank picked Holland Mark, Boston, as its agency of record after conducting a formal review of an undisclosed number of agencies.
Capella University, an accredited online university, hired Cole Weber, Seattle, as its agency of record after a four-month review.
Draftfcb Chicago swept the Chicago Association of Direct Marketing's 36th annual Tempo Awards this month, taking home the Past President's Award, the Best in Show ...
Porsche Cars North America Inc. announced seven semifinalists for its creative and media advertising review.
Wetpaint, an online portal of wikis, chose StrongMail Systems Inc. for e-mail delivery.
A former vice president of the marketing and media group at Nielsen Business Media, Sabrina Crow has been promoted to senior vice president of marketing and ...
I remember suffering through a college journalism class where the gnarly old professor was a stickler about headlines. He had only two classifications: a headline ...
U.S. District Judge Paul C. Huck signed an order on June 12, dismissing the class action lawsuit filed against SendTec Inc. and its officers and ...
After nearly two decades of declining results, the American Lung Association centralized the mailing efforts of its 79 regional chapters in 2003. Today, the nonprofit's ...
nt size="2 Every one of us is the recipient of thousands of marketing messages every week. Even if we are not paying attention to the radio ...
Traveling teaches many lessons about the vast differences in cultures. In the contact center industry, my own travel and conversations have taught me how similar ...
Marketers have mixed feelings when it comes to blogs. Some insist every company should have one; others think the risks outweigh the benefits.
Search engines once served the sole purpose of answering questions. But that has changed with the maturity of the search industry as engines have moved ...
Imagine coming out of a meeting with a potential new client, turning on your BlackBerry and placing an order for a personalized direct mail piece ...
Catalogers, financial institutions and other direct mailers are not the only ones closely watching the evolving field of list marketing.
Summer is the perfect time to consider some never-seem-to-get-that e-mail projects. Even if you are getting good response there are inevitably components that have fallen ...
/> This month's Mobile Marketing Forum illustrated the rush to get involved in the nascent medium, by existing marketers and start-ups alike. As a speaker, I cautioned ...
Last September the U.S. Postal Service allowed mailers to use the Intelligent Mail Barcode, which adds a new level of control to mail tracking and ...
Restaurant franchiser Brinker International is experimenting with something of a four-course loyalty menu with a program now being test-marketed in Denver.
The Direct Marketing Association's DM Days Conference and Expo in New York this year is set to prepare marketers, customers and agencies for the complexity ...
nt size="2 With the new Postal Service rates now in effect, direct marketers whose shipments don't conform to the new shape-based standards could be paying double ...
George Wiedemann, founder of Grey Direct, and Kenneth Lomasney, founder of Market Knowledge Inc., joined forces to form Wiedemann Lomasney, a marketing services holding ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
