June 2007 29 23 Issue of Direct Marketing News

June 2007 29 23 Issue of Direct Marketing News


Mail the best way to reach consumers: Pitney Bowes study

A new study claims that, despite today's digital world, consumers clearly prefer mail over other communications vehicles such as e-mail for receiving new product information ...

Customer choice plays bigger role in prescription drug selection: survey

The U.S. pharmaceutical industry should brace itself for change as Americans become more involved in choosing their own prescription drugs, according to a new study ...

DM News webcast addresses postal rate increase

Converting flat mail to letter size is just one way for mailers to reduce the burden of the new postal rates, said Elizabeth Lombard, USPS ...

CMP cuts 200 jobs, scales back print operations

CMP Technology, a trade magazine and online publisher, said yesterday that it will be eliminating 200 jobs and closing or reducing circulation on several print ...

Pushing the envelope at Cannes Lions

Sure, the work's great, but it's not good enough to win at Cannes. Have you heard your creative director rattle that assessment, her brow furrowed ...

Agencies push up Dennis list sales

When Worldata took management of the Dennis Publishing file from Lake Group Media in January 2006, the company realized that marketers who would benefit the ...

Google Checkout, eBay conflict heats up

In the end, it was eBay's party and Google, despite repeated tries, couldn't get an invite.

Neiman, Limited give e-mail tips

NEW YORK - Testing and segmenting e-mail marketing campaigns has led to increased conversions for Neiman Marcus, 1-800-Flowers.com and Limited Brands.

Mullen retains $50M account

Mullen has successfully retained the U.S. Department of Defense Joint Advertising, Market Research Studies program contract after a federal-government-mandated competitive review lasting almost three months.

Spanish social sites on the rise

With 67 percent of 18- to 27-year-old Hispanics using the Internet, marketers should not overlook this demographic.

Image spam fluctuates, fraud spam up

Image spam is decreasing despite recent highs and fraud spam is on the rise, according to a new study by Symantec.

Text search at USA Today

USA TODAY launched a mobile search platform that combines print news with text messaging and interactive online ads.

Marketers still shy with new media

Consumers are spending a great deal of time online and are spending more and more time on user-generated media channels like blogs, video blogs, YouTube ...

Holland Mark named bank's AOR

Benjamin Franklin Bank picked Holland Mark, Boston, as its agency of record after conducting a formal review of an undisclosed number of agencies.

Cole & Weber United wins Capella U.

Capella University, an accredited online university, hired Cole Weber, Seattle, as its agency of record after a four-month review.

Draftfcb Chicago sweeps Tempo Awards

Draftfcb Chicago swept the Chicago Association of Direct Marketing's 36th annual Tempo Awards this month, taking home the Past President's Award, the Best in Show ...

Seven semifinalists in Porsche review

Porsche Cars North America Inc. announced seven semifinalists for its creative and media advertising review.

StrongMail, EmailLabs win new business

Wetpaint, an online portal of wikis, chose StrongMail Systems Inc. for e-mail delivery.

Nielsen promotes Crow to lead integration

A former vice president of the marketing and media group at Nielsen Business Media, Sabrina Crow has been promoted to senior vice president of marketing and ...

Great headline writing in six 'not-so-easy' steps

I remember suffering through a college journalism class where the gnarly old professor was a stickler about headlines. He had only two classifications: a headline ...

Suit against SendTec dismissed

U.S. District Judge Paul C. Huck signed an order on June 12, dismissing the class action lawsuit filed against SendTec Inc. and its officers and ...

Lung association breathes life into DM push

After nearly two decades of declining results, the American Lung Association centralized the mailing efforts of its 79 regional chapters in 2003. Today, the nonprofit's ...

Unite marketing and billing

nt size="2 Every one of us is the recipient of thousands of marketing messages every week. Even if we are not paying attention to the radio ...

Call center problems go global

Traveling teaches many lessons about the vast differences in cultures. In the contact center industry, my own travel and conversations have taught me how similar ...

Blogging boosts product sales for Steve Spangler Science

Marketers have mixed feelings when it comes to blogs. Some insist every company should have one; others think the risks outweigh the benefits.

Are we headed toward a two-tiered search system?

Search engines once served the sole purpose of answering questions. But that has changed with the maturity of the search industry as engines have moved ...

Consolidated sees growth from customized mail strategy

Imagine coming out of a meeting with a potential new client, turning on your BlackBerry and placing an order for a personalized direct mail piece ...

Will political mail hit $1B in '08 election?

Catalogers, financial institutions and other direct mailers are not the only ones closely watching the evolving field of list marketing.

E-mail tune-up projects for the summer slump

Summer is the perfect time to consider some never-seem-to-get-that e-mail projects. Even if you are getting good response there are inevitably components that have fallen ...

Legal tips for cell phone ads

/> This month's Mobile Marketing Forum illustrated the rush to get involved in the nascent medium, by existing marketers and start-ups alike. As a speaker, I cautioned ...

Intelligent Mail Barcode increases mailing efficiency

Last September the U.S. Postal Service allowed mailers to use the Intelligent Mail Barcode, which adds a new level of control to mail tracking and ...

Brinker's loyal customers earn silver-spoon treatment

Restaurant franchiser Brinker International is experimenting with something of a four-course loyalty menu with a program now being test-marketed in Denver.

DM Days are here again

The Direct Marketing Association's DM Days Conference and Expo in New York this year is set to prepare marketers, customers and agencies for the complexity ...

Shape up for the new postal rates

nt size="2 With the new Postal Service rates now in effect, direct marketers whose shipments don't conform to the new shape-based standards could be paying double ...

DMers form holding company

George Wiedemann, founder of Grey Direct, and Kenneth Lomasney, founder of Market Knowledge Inc., joined forces to form Wiedemann Lomasney, a marketing services holding ...

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