Managing your data has never been more critical. Establishing a concept of data strategy and how it relates to your business can make all the ...
As an increasing number of widgets and ad banners appear on online social networks, understanding how the channel will work best for marketers in the ...
E-mail isn't just about offering discounts. Dianna Dilworth reports how one retailer uses e-mail as part of its brand experience.
Value-added content, as well as a good offer, is your best bet when it comes to marketing to human resource decision makers. Chantal Todé reports.
Out-of-home campaign sweetens the deal for Godiva; Renaissance Hotels & Resortsputs a face its brand; and Oakley gets social with sports.
To help add more prospects and customers to its database, Kevin DeMeritt, president of Los Angeles-based Lear Capital, a precious metals company, worked on a ...
There is a premium on talent in the current search engine marketing (SEM) landscape. Since search is still a fairly new area, there are relatively ...
Controversy surrounds Internet service providers' (ISP) use of a technology called deep packet inspection (DPI), which allows an ISP to track a consumer's behavior online. ...
The Tribune Company plans to whittle down its writing staff and the number of pages produced, in an effort to save money for the company. ...
Barbara Tulipane, president and CEO of the Electronic Retailing Association (ERA), is leaving her post on July 5 to become the CEO of the National ...
American Modern Insurance Group is hoping to save both costs and trees with a new insert campaign designed to entice its customers to switch to ...
Understanding each customer and communicating offers on their terms was the theme of the Direct Marketing Association's DM Days show in New York last week. ...
MTV launched an international cause-related marketing campaign last week encouraging youths to speak openly about sex and HIV/AIDS. The effort is built upon SpinVox technology ...
Mitsubishi Motors North America has named Traffic its agency of record for strategy, creative and interactive, replacing former strategy and creative AOR BBDO. The independent ...
Fashion products tend to be seasonal and have short life cycles, so the items Neiman Marcus Direct sells on its Web sites are constantly changing, ...
Combining your mail with that of other catalogers and publishers can help secure optimal postal rates and effectively manage spend. Four experts weigh in on ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
