June 2008 30 24 Issue of Direct Marketing News

June 2008 30 24 Issue of Direct Marketing News

Op-Ed

Smart database use increases ROI

Managing your data has never been more critical. Establishing a concept of data strategy and how it relates to your business can make all the ...

Gloves Off

What works on social networking sites?

As an increasing number of widgets and ad banners appear on online social networks, understanding how the channel will work best for marketers in the ...

Main Feature

E-mail: A powerful brand builder

E-mail isn't just about offering discounts. Dianna Dilworth reports how one retailer uses e-mail as part of its brand experience.

Vertical Feature

Get through to HR

Value-added content, as well as a good offer, is your best bet when it comes to marketing to human resource decision makers. Chantal Todé reports.

The Work

Creative campaigns from Godiva, Renaissance Hotels & Resorts and Oakley

Out-of-home campaign sweetens the deal for Godiva; Renaissance Hotels & Resortsputs a face its brand; and Oakley gets social with sports.

Nailed It

DMNews talks with Kevin DeMeritt, president of Lear Capital

To help add more prospects and customers to its database, Kevin DeMeritt, president of Los Angeles-based Lear Capital, a precious metals company, worked on a ...

People News

What do agencies look for in search engine marketing candidates?

There is a premium on talent in the current search engine marketing (SEM) landscape. Since search is still a fairly new area, there are relatively ...

Analysis

ISPs' data collecting methods scrutinized

Controversy surrounds Internet service providers' (ISP) use of a technology called deep packet inspection (DPI), which allows an ISP to track a consumer's behav­ior online. ...

News Articles

Tribune slims paper size

The Tribune Company plans to whittle down its writing staff and the number of pages produced, in an effort to save money for the company. ...

ERA's Tulipane to depart

Barbara Tulipane, president and CEO of the Electronic Retailing Association (ERA), is leaving her post on July 5 to become the CEO of the National ...

An insurer uses inserts to sow interest for e-bills

American Modern Insurance Group is hoping to save both costs and trees with a new insert campaign designed to entice its customers to switch to ...

DM Days NY focuses on the customer experience

Understanding each customer and communicating offers on their terms was the theme of the Direct Marketing Association's DM Days show in New York last week. ...

MTV gives voice to AIDS cause

MTV launched an inter­national cause-related marketing campaign last week encouraging youths to speak openly about sex and HIV/AIDS. The effort is built upon Spin­Vox technology ...

Traffic to up Mitsubishi's future efforts

Mitsubishi Motors North America has named Traffic its agency of record for strategy, creative and interactive, replac­ing former strategy and creative AOR BBDO. The independent ...

Optimized

For Neiman Marcus, dead link maintenance is not a luxury

Fashion products tend to be sea­sonal and have short life cycles, so the items Neiman Marcus Direct sells on its Web sites are constantly changing, ...

Technique

Control costs by consolidating mail

Combining your mail with that of other catalogers and publishers can help secure optimal postal rates and effectively manage spend. Four experts weigh in on ...

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