June 2009 Issue of Direct Marketing News

June 2009 Issue of Direct Marketing News


Act promptly on leads for conversions

There has been a longstanding debate over whether to immediately act on leads or to nurture them before handing them off to sales. While it ...

Making the best of a small budget

Marketing organizations are enforcing budget and staff cuts to ride out the recession. Yet, pressure remains high to keep your company and its products ahead ...

Don't neglect these marketing basics

Most of us know the keys to direct marketing success are multifaceted and includes many — if not all — of the following techniques.
Define the ...

Editorial: Twitter is a tad overplayed

I had a bit of an "I told you so" moment earlier this month during my morning commute when the front page headline of New ...

Gloves Off

How should I make the most of Twitter?

You've devoted time and resources to Twitter, working to reach consumers in a relevant way
in a place they are all the time. How do you ...

Main Feature

A global CRM view

Hilton Hotels offers more than picturesque vistas from its thousands 
of international properties — the chain also is working to build up its global efforts ...

Multichannel momentum

The economic environment is still stormy, but retailers are starting
to test the waters with new demand-generating strategies.

The Work

Creative solutions from Shawan Downs, Gerber, Kodak

Hear what Julie Petroski, VP, group creative director at Targetbase, thinks of Shawan Downs' promotional effort for its Steeplechase, Gerber's "Start healthy, stay healthy pledge" ...

Nailed It

DMNews talks with Glenn Pingul, VP of marketing at Mixpo

Glenn Pingul, VP of marketing at Mixpo, discusses an online video display banner campaign created for McDonald's at the end of 2008 to promote a ...

Expert Advice

How can I recover if I've been fired from a position in the past?

Almost everyone has been fired at one time in a professional career. Some can admit it; some never can. But many who admit to being ...

Direct Choice

When working 'snob appeal' into marketing materials, tread carefully

Sometimes, snobbery sells. People don't buy a BMW 700 series automobile because they think it's a superior car. They buy it because it appeals to ...


Engagement metrics evolve beyond CTR along with Web display ad technologies

The New York Times ran an article on May 31 titled "Put ad on Web. Count clicks. Revise."

News Articles

E-mail spending to grow to $2 billion by 2014

E-mail marketing spending in the US will increase to $2 billion by 2014, which represents almost an 11% year-over-year growth rate, according to a new ...

Make-A-Wish sets up large donor site

The Make-A-Wish Foundation, which grants the wishes of children with life-threatening medical conditions, has created a unique Web site for large donors.

Lexus begins national CRM push after pilot

Lexus is offering new CRM software to all of its US dealerships, following a successful 10-month pilot program at 14 dealers.
 The system lets Lexus ...

Bliss extends its WOM focus with SheSpeaks partnership

Bliss, a national spa with a beauty care product line, has teamed up with word-of-mouth marketing network SheSpeaks to promote the launch of its new ...

M&M's Racing starts UGC video campaign

Mars Snackfood US has created a partnership between M&M's Racing and 12seconds.tv for a user-generated online video program. The program, "M&M's 12 Seconds Cup," was ...

IAB: Web ads drop by 5% in Q1 2009

In the first quarter of 2009, Internet advertising dropped 5%, to $5.5 billion, when compared to the same quarter last year, according to the Internet ...

Draftfcb NY merges media buying with CRM and digital in new division

Draftfcb New York has merged its media, digital and CRM practices into a single unit, the Real-Time Marketing division.

Organic Trade Association finds lift in social marketing

Marketers are excited about consumers' engagement with social media and on blogs, but measuring social media buzz is still a challenge. For the Organic Trade ...

Eco-PSAs reach out to tweens nationwide

The US Forest Service debuted its nationwide Discover the Forest campaign on June 13, the second annual National Get Outdoors Day through a partnership with ...

Printers look to merge in slowdown

Print service providers are responding to one of the most challenging economic environments ever by joining forces and expanding services to compete.


Shipping not a parabox

The US Postal Service has created a new augmented reality Web tool, called the Virtual Box Simulator, to promote the fact that Priority Mail Flat ...


As they evolve, e-books and their readers are potential bestsellers

E-books still represent a small percentage of overall online book sales. But this could soon change, thanks to several recent and upcoming developments in this ...


10 tips: Integrating multichannel data

In this tight economy, retailers are trying every way they can think of to reach out to customers: Web sites, catalogs, in-store promotions and even ...

5 must-haves for your e-commerce site

As Web sales gain importance for nearly every multichannel retailer, making sure your site is competitive with today's best e-commerce offerings is essential. Whether you're ...

Should retailers consider getting into mobile commerce?

With a difficult economy, retailers must 
do more with less. Mobile commerce is gaining attention, but the challenges are significant. So retailers want to know: ...


Money-saving strategies for direct mailers

Thanks to the recent postage increase and economic pressure, mailers are once again in search of ways to cut costs and improve the efficiency of ...


Toolbox: Online video, e-mail, lead generation, Web site

Unleashing your Web site, what to look for in an online 
video RFP, how to weed out poor leads and e-mail tips in this week's ...

Third Screen

REI debuts iPhone app targeted to bicycling enthusiasts

Just in time for the summer bicycle-riding season, outdoor retailer REI has launched a new iPhone app that helps consumers monitor and share their biking ...

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