There has been a longstanding debate over whether to immediately act on leads or to nurture them before handing them off to sales. While it ...
Marketing organizations are enforcing budget and staff cuts to ride out the recession. Yet, pressure remains high to keep your company and its products ahead ...
Most of us know the keys to direct marketing success are multifaceted and includes many — if not all — of the following techniques. Define the ...
I had a bit of an "I told you so" moment earlier this month during my morning commute when the front page headline of New ...
You've devoted time and resources to Twitter, working to reach consumers in a relevant way in a place they are all the time. How do you ...
Hilton Hotels offers more than picturesque vistas from its thousands of international properties — the chain also is working to build up its global efforts ...
The economic environment is still stormy, but retailers are starting to test the waters with new demand-generating strategies.
Hear what Julie Petroski, VP, group creative director at Targetbase, thinks of Shawan Downs' promotional effort for its Steeplechase, Gerber's "Start healthy, stay healthy pledge" ...
Glenn Pingul, VP of marketing at Mixpo, discusses an online video display banner campaign created for McDonald's at the end of 2008 to promote a ...
Almost everyone has been fired at one time in a professional career. Some can admit it; some never can. But many who admit to being ...
Sometimes, snobbery sells. People don't buy a BMW 700 series automobile because they think it's a superior car. They buy it because it appeals to ...
The New York Times ran an article on May 31 titled "Put ad on Web. Count clicks. Revise."
E-mail marketing spending in the US will increase to $2 billion by 2014, which represents almost an 11% year-over-year growth rate, according to a new ...
The Make-A-Wish Foundation, which grants the wishes of children with life-threatening medical conditions, has created a unique Web site for large donors.
Lexus is offering new CRM software to all of its US dealerships, following a successful 10-month pilot program at 14 dealers. The system lets Lexus ...
Bliss, a national spa with a beauty care product line, has teamed up with word-of-mouth marketing network SheSpeaks to promote the launch of its new ...
Mars Snackfood US has created a partnership between M&M's Racing and 12seconds.tv for a user-generated online video program. The program, "M&M's 12 Seconds Cup," was ...
In the first quarter of 2009, Internet advertising dropped 5%, to $5.5 billion, when compared to the same quarter last year, according to the Internet ...
Draftfcb New York has merged its media, digital and CRM practices into a single unit, the Real-Time Marketing division.
Marketers are excited about consumers' engagement with social media and on blogs, but measuring social media buzz is still a challenge. For the Organic Trade ...
The US Forest Service debuted its nationwide Discover the Forest campaign on June 13, the second annual National Get Outdoors Day through a partnership with ...
Print service providers are responding to one of the most challenging economic environments ever by joining forces and expanding services to compete.
DMNews has begun extensive investigation to create the second edition of its annual Buyer's Guide, a comprehensive list of direct marketing service providers and creative ...
The US Postal Service has created a new augmented reality Web tool, called the Virtual Box Simulator, to promote the fact that Priority Mail Flat ...
E-books still represent a small percentage of overall online book sales. But this could soon change, thanks to several recent and upcoming developments in this ...
In this tight economy, retailers are trying every way they can think of to reach out to customers: Web sites, catalogs, in-store promotions and even ...
As Web sales gain importance for nearly every multichannel retailer, making sure your site is competitive with today's best e-commerce offerings is essential. Whether you're ...
With a difficult economy, retailers must do more with less. Mobile commerce is gaining attention, but the challenges are significant. So retailers want to know: ...
Thanks to the recent postage increase and economic pressure, mailers are once again in search of ways to cut costs and improve the efficiency of ...
Unleashing your Web site, what to look for in an online video RFP, how to weed out poor leads and e-mail tips in this week's ...
Just in time for the summer bicycle-riding season, outdoor retailer REI has launched a new iPhone app that helps consumers monitor and share their biking ...
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
