June 2007 29 22 Issue of Direct Marketing News

June 2007 29 22 Issue of Direct Marketing News


iCrossing lays off employees across country

Digital marketing agency iCrossing laid off a number of people last week.

SendTec launches DRTV spot for agency's search service

Direct and search marketing firm SendTec Inc. has launched a direct response television campaign to promote its agency services.

Callaway Golf wins business through feedback, retail

SAN JOSE, CA - Having a direct dialogue with consumers is crucial to running a retail business, according to a panel here at yesterday's Internet ...

MSN, AOL push searchers to retail

When it comes to search marketing for retailers, social networking sites and two of the smaller search engines are gaining in importance, according to two ...

Netflix adds online video to DVD mail mix: Internet Retailer keynote

SAN JOSE, CA - Rome's stone walls weren't built in a day and neither was Netflix's alternative movie renting business model.

BPA board approves distribution audit, revised guidelines

The BPA Worldwide board of directors approved a distribution audit for non-editorial media and modified rules regarding continuous/non-continuous circulation at its annual meeting last week.

APWU sues USPS, MTAC for policy-making practices

The American Postal Workers Union and an organization representing a coalition of consumers and nonprofit mailers filed a suit challenging so-called secret policy-making by a ...

BusinessWeek moves top editor online

BusinessWeek has shifted top editor John Byrne from its print publication to lead BusinessWeek.com, a move signifying the importance of the online medium to the ...

Mobile marketing's day has come

Mobile marketing may have come of age, if last week's Mobile Marketing Forum 2007 was any indication. Organized by the Mobile Marketing Association, the New ...

Coca-Cola tests the video mobile waters

/> Beverage giant Coca-Cola Co. is ringing up a new marketing tactic with its recent mobile-video marketing tests in an attempt to reach customers globally on ...

InfoUSA board wins proxy battle

For the second year in a row, shareholders supporting the company management at database services provider infoUSA Inc. prevailed in a proxy fight with one ...

Casual Male wins big with leisure goods

A week after launching the new Living XL catalog on May 15, Casual Male Group Inc. had already sold out of what it thought was ...

Companies lack Webmetric know-how: study

In terms of businesses' collective understanding of Web analytics as an organizational process, companies still have a long way to go before the majority are ...

Hearst, Lowe's team up for contest

Hearst Magazines' Quick Simple title has teamed up with home-improvement retailer Lowe's for a Super Sweepstakes promotion that runs through June.

Marchex uses Yahoo's new search tools

Search and media company Marchex Inc. announced it is converting search ad listings from its pay-per-click engine Enhance Interactive into Yahoo Sponsored Search listings. It ...

Columbia House shoots for smokin' DVD sales

Northern Lights Direct Response Television has launched a campaign to promote a 50th anniversary DVD edition of the classic Western TV series Gunsmoke, the longest-running ...

IRC show focuses on multichannel, online

SAN JOSE, CA - Last week's Internet Retailer Conference and Exhibition addressed the growing business of online retailing and highlighted the benefits of a multichannel ...

DMers struggle with service options: study

While about half of firms outsource work to more than five external providers, including agencies, data brokers, database management firms, analytics firms and fulfillment vendors, ...

Mailing groups ask USPS for rate relief

Mailing groups, including the Direct Marketing Association and the Mail Order Association of America, are calling on the U.S. Postal Service's Governors to quickly implement ...

First SEMPO Institute grad shares his experinence

The Search Engine Marketing Professional Organization recently announced the launch of the SEMPO Institute and Bryson Meunier, product champion for product placement and submission at Resolution ...

VistaPrint does SEM in house

Search has seen growing competition and marketers need to ramp up their search campaigns.

Cells need e-mail standards

/> A lack of standards is holding back the development for e-mail marketing on the mobile device in the United States, according to a new study ...

Marketers can seal the deal with new high-tech envelopes

When it comes to envelopes and technology, most past innovations were limited to the manufacturing process. These advancements helped create a plentiful and affordable supply ...

Educational institutions turn to CRM, predictive analytics

As hundreds of thousands of college students nationwide hand in their final exams, pack their bags and head off campus over the next several weeks, ...

Scholastic: going beyond PIP for third-party advertisers

Scholastic Inc., the world's largest publisher and distributor of children's books, uses its reach and reputation to work with third-party advertisers in a variety of ...

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