June 2008 30 23 Issue of Direct Marketing News

June 2008 30 23 Issue of Direct Marketing News

Editorial

DM Days and Directo Day attendance highlight DM's evolution

We last ran a list of exhibitors and booth numbers for a major show in the October 15, 2007 issue, for DMA07. Attendees thanked us; ...

Op-Ed

Telemarketing to portable numbers

The last thing any telemarketer wants to hear a consumer say is, "Why are you calling me at 11pm?" Unfortunately, this is occurring more and ...

Use SEM to attract college crowd

Rather than quantity, it seems quality has become the driving factor behind lead purchases for post-secondary schools. Tradi­tional direct marketing is giving way to more ...

Gloves Off

Is analytics or creativity more important?

The demands of the direct marketing industry require both out-of-the-box thinking and the capacity to review results and adjust spend. Experts debate which to prioritize ...

Main Feature

An insert for every occasion

Insert media can be a cost-effective way to promote across brands, David Ward reports.

Vertical Feature

Not easy being green

Using environmental issues to market brands requires a delicate balance between informing and preaching, Melanie Shortman Tuazon reports.

Direct Choice

Timed e-mail offer unites the perfect pair to capture travel spending

"Arrive in style" was the e-mail slogan sent by Banana Republic and Virgin America Airlines to a colleague of mine. Not long after booking a ...

Analysis

Mobile metrics may further the medium

In Late May, Nielsen and ComScore, two audience measurement giants, took steps to expand their mobile metrics offerings. Nielsen extended its @Plan for online audience ...

News Articles

Absolut selects Aspen Latino

Absolut Vodka has tapped Aspen Latino to manage on-premise events for its "Global cooling" campaign. The agency will be in charge of events aimed at ...

Nature titles see growth from database initiative

A new database initiative, combined with the growing popularity of green living, has helped Ogden Publications' Mother Earth News and Natural Home magazines post double-digit ...

Wal-Mart backs Web tracking

Yahoo has reached a new deal with Wal-Mart, under which the Yahoo's sales force will sell display advertising inventory on Wal-Mart's Web site. Yahoo will ...

Catalog opt-out programs spark debate

L.L. Bean and more than 200 other catalog merchants are using Catalog Choice as part of their overall strategy to respond to customers' mail preferences. ...

Nielsen and Coca-Cola sign global contract

Market research firm Nielsen has signed a global agree­ment with the Coca-Cola Com­pany, through which Nielsen will provide the beverage company with integrated services in ...

DM revenue falls in Q1 of '08

Direct marketers, agen­cies and suppliers collectively experienced a revenue dip in the first quarter of 2008 following 18 consecutive quarters of positive results, according to ...

Digital and inkjet printers hot topic

Digital printing continues to gain weight as a direct marketing strategy; however, recent advancements in inkjet technology are also keeping this type of printing at ...

AOTA attendees balance service, privacy

As behavioral advertising and Web 2.0 have become the norm online, more businesses that interact with consumers are faced with drawing the lines between appropriate ...

Optimized

Travel marketers find social media just peachy

As Summer nears, travel marketers are pushing deals online, using social aspects of travel to convince consumers to spend on a summer vacation.

Technique

Improve mailing list measurement

Every campaign using lists requires proper measurement — after all, marketers need to learn from their results in order to do better. Four industry experts ...

Third Screen

Jay-Z's Rocawear pumps up a new mobile campaign

Urban youth fashion brand Rocawear has teamed up with mobile services firm Boost Mobile, a wholly owned division of Sprint, for a new mobile marketing ...

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