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Issue Archive
> June 09, 2008 Issue of DMNews
June 09, 2008 30 23 Issue of DMNews
Main Feature
An insert for every occasion
Insert media can be a cost-effective way to promote across brands, David Ward reports.
Vertical Feature
Not easy being green
Using environmental issues to market brands requires a delicate balance between informing and preaching, Melanie Shortman Tuazon reports.
Direct Choice
Timed e-mail offer unites the perfect pair to capture travel spending
"Arrive in style" was the e-mail slogan sent by Banana Republic and Virgin America Airlines to a colleague of mine. Not long after booking a ...
Analysis
Mobile metrics may further the medium
In Late May, Nielsen and ComScore, two audience measurement giants, took steps to expand their mobile metrics offerings. Nielsen extended its @Plan for online audience ...
News Articles
Absolut selects Aspen Latino
Absolut Vodka has tapped Aspen Latino to manage on-premise events for its "Global cooling" campaign. The agency will be in charge of events aimed at ...
Nature titles see growth from database initiative
A new database initiative, combined with the growing popularity of green living, has helped Ogden Publications' Mother Earth News and Natural Home magazines post double-digit ...
Wal-Mart backs Web tracking
Yahoo has reached a new deal with Wal-Mart, under which the Yahoo's sales force will sell display advertising inventory on Wal-Mart's Web site. Yahoo will ...
Catalog opt-out programs spark debate
L.L. Bean and more than 200 other catalog merchants are using Catalog Choice as part of their overall strategy to respond to customers' mail preferences. ...
Nielsen and Coca-Cola sign global contract
Market research firm Nielsen has signed a global agreement with the Coca-Cola Company, through which Nielsen will provide the beverage company with integrated services in ...
DM revenue falls in Q1 of '08
Direct marketers, agencies and suppliers collectively experienced a revenue dip in the first quarter of 2008 following 18 consecutive quarters of positive results, according to ...
Digital and inkjet printers hot topic
Digital printing continues to gain weight as a direct marketing strategy; however, recent advancements in inkjet technology are also keeping this type of printing at ...
AOTA attendees balance service, privacy
As behavioral advertising and Web 2.0 have become the norm online, more businesses that interact with consumers are faced with drawing the lines between appropriate ...
Optimized
Travel marketers find social media just peachy
As Summer nears, travel marketers are pushing deals online, using social aspects of travel to convince consumers to spend on a summer vacation.
Editorial
DM Days and Directo Day attendance highlight DM's evolution
We last ran a list of exhibitors and booth numbers for a major show in the October 15, 2007 issue, for DMA07. Attendees thanked us; ...
Op-Ed
Telemarketing to portable numbers
The last thing any telemarketer wants to hear a consumer say is, "Why are you calling me at 11pm?" Unfortunately, this is occurring more and ...
Use SEM to attract college crowd
Rather than quantity, it seems quality has become the driving factor behind lead purchases for post-secondary schools. Traditional direct marketing is giving way to more ...
Gloves Off
Is analytics or creativity more important?
The demands of the direct marketing industry require both out-of-the-box thinking and the capacity to review results and adjust spend. Experts debate which to prioritize ...
Technique
Improve mailing list measurement
Every campaign using lists requires proper measurement — after all, marketers need to learn from their results in order to do better. Four industry experts ...
Third Screen
Jay-Z's Rocawear pumps up a new mobile campaign
Urban youth fashion brand Rocawear has teamed up with mobile services firm Boost Mobile, a wholly owned division of Sprint, for a new mobile marketing ...
Most Popular
Most Emailed
Most Recent
Three trends to watch in e-mail marketing
Editorial: The DM landscape has changed permanently
Measurement makes Facebook a marketing win
Do celebrities help social media campaigns?
Consumers expect real-time results
Inbox Insider: E-mail marketing firms move into Asia-Pacific market
Diapers.com testing social media, e-mail integration with Responsys' tool
Measuring ROI for Web Experience Management
Making direct mail and e-mail work together
Clean data helps mail reach its target
Making direct mail and e-mail work together
Staples kicks off b-to-b site
Measurement makes Facebook a marketing win
Variable data helps make print personal
Starwood targeting competitors' customers with hush-hush loyalty program
Gupta agrees to pay $7.4M to settle SEC charges
Three trends to watch in e-mail marketing
Diapers.com testing social media, e-mail integration with Responsys' tool
LL Bean debuts e-commerce site, catalog for spring collection
Editorial: The DM landscape has changed permanently
Bank of America extends Merrill Lynch campaign with interactive billboard
Reader's Digest, Arcadia release South African names through Acton
Sharp turns on integrated effort highlighting TV technology
GameStop plans revamped loyalty program, expanded downloadable offerings
Union leaders tell senators to oppose five-day delivery plans
Einstein Bros. parent names Young & Rubicam AOR
Zappos.com uses puppets to promote customer service work
Barnes & Noble promotes 'Matterhorn' release with e-mail-focused effort
Footlocker.com launches PIP targeting e-commerce buyers
Aflac launches user-generated video contest
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