June 2010 Issue of Direct Marketing News

June 2010 Issue of Direct Marketing News

Spotlight

Reduce buyer risk to increase lead generation

The CMO of transportation and logistics company Con-way, on refining lead gen for a 'stickier' brand

Editorial

Traditional lead gen tactics still drive sales

I watched a syndicated re-run of the popular sitcom "The Office" last week. This episode pits Michael Scott, regional manager at Dunder Mifflin, against his ...

Gloves Off

Is the term 'direct marketing' antiquated?

As marketing becomes more integrated and digitally focused, is the term 'direct marketing' too old school to describe the breadth of DMers' work? Our experts ...

Main Feature

B-to-b lead generation takes a social turn

Business-to-business marketers find that social media generates leads and strengthens relationships by connecting customers with people, products and information they seek

Vertical Feature

In search of the adventurous

After the recession rocked the travel industry, marketers expect a better 2010

The Work

Creative campaigns from The Miami Heat, Dixie Bones, Zinio

Heat Fans show support for All-Star on WeWantWade.com; Dixie Bones celebrates restaurant openings with dimensional mail; Zinio's 5 for $5 Cinco de Mayo iPad campaign ...

Expert Advice

What do you do to train your lead generation professionals?

Training can't be "one size fits all." Training needs to match specific program needs, as well as the lead generation professional's skills. We divide our ...

Miscellaneous

Together, e-mail and social media lead to better communication

E-mail has long been a mainstay of both consumer and enterprise marketing because it is cost-effective and because it has superior tracking capabilities compared to ...

News Articles

Philly rolls out the welcome mat — with love

The Greater Philadelphia Tourism Marketing Corporation (GPTMC) launched a campaign May 30 promoting the city as a summer travel destination.

USPS sees $382M net loss in April

The US Postal Service saw a net loss of $382 million in April, bringing its seven-month total net loss for its 2010 fiscal year to ...

Pepsi launches tech program

PepsiCo has launched an open-call competition for technology, media and communications startups to submit mobile, social media, location-based retail, and video and gaming ideas.

Optimized

Marketers pull products into online perks

Marketers are incorporating Zynga's Facebook games, including FarmVille, YoVille and Mafia Wars, into campaigns that link product purchases to in-game redemptions.

Features

Case Study: An integrated approach to lead generation

A Texas hamburger restaurant chain texts its way to a 214% ROI

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.

Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...