June 2010 Issue of Direct Marketing News
This Is How We Do It
The CMO of transportation and logistics company Con-way, on refining lead gen for a 'stickier' brand
I watched a syndicated re-run of the popular sitcom "The Office" last week. This episode pits Michael Scott, regional manager at Dunder Mifflin, against his ...
As marketing becomes more integrated and digitally focused, is the term 'direct marketing' too old school to describe the breadth of DMers' work? Our experts ...
Business-to-business marketers find that social media generates leads and strengthens relationships by connecting customers with people, products and information they seek
After the recession rocked the travel industry, marketers expect a better 2010
Heat Fans show support for All-Star on WeWantWade.com; Dixie Bones celebrates restaurant openings with dimensional mail; Zinio's 5 for $5 Cinco de Mayo iPad campaign ...
Training can't be "one size fits all." Training needs to match specific program needs, as well as the lead generation professional's skills. We divide our ...
E-mail has long been a mainstay of both consumer and enterprise marketing because it is cost-effective and because it has superior tracking capabilities compared to ...
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) launched a campaign May 30 promoting the city as a summer travel destination.
The US Postal Service saw a net loss of $382 million in April, bringing its seven-month total net loss for its 2010 fiscal year to ...
PepsiCo has launched an open-call competition for technology, media and communications startups to submit mobile, social media, location-based retail, and video and gaming ideas.
Marketers are incorporating Zynga's Facebook games, including FarmVille, YoVille and Mafia Wars, into campaigns that link product purchases to in-game redemptions.
A Texas hamburger restaurant chain texts its way to a 214% ROI
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.