Media auditor BPA Worldwide has elected a new group of directors for a three-year term.
As many search experts predicted, the Federal Trade Commission has opened an antitrust investigation into Google's planned $3.1 billion purchase of online display advertising giant DoubleClick.
Business-to-business publisher SpecComm International has selected ARGI as its new subscription-fulfillment provider.
A NEW report from the Direct Marketing Association claims that the lines between direct marketing and brand marketing have all but disappeared. That discovery is ...
Specialty retailer Brookstone is coping with the recent postage increase better than some thanks to efforts made over the past couple of years to strengthen ...
Veteran direct marketer QVC Inc. recently added user-generated reviews to its e-commerce site in an attempt to build a stronger community and to grow its ...
Postal software vendors expressed dismay last week over a recommended decision by the Postal Regulatory Commission that offered rate relief for Standard mailers and implied ...
British music label EMI Music has teamed up with Google Inc.'s YouTube to offer authorized music video content for the first time in an attempt ...
If instead of cobbling together a cross-channel operation from legacy direct and bricks-and-mortar systems that have been in place for years, wouldn't it be nice ...
The Web sites for Netflix and QVC scored highest for satisfaction among consumers and PCConnection and PCMall came in as the lowest scorers in ForeSee ...
Click fraud is a major challenge that companies face when running search engine marketing campaigns. But LeaseThis.com thinks it may have a solution: Lease the ...
The lines between direct marketing and brand marketing have all but disappeared, according to a new survey by the Direct Marketing Association.
/> Statlistics has won list management of 14 magazines from publisher American Media Inc.
Interactive marketing services firm Innovation Interactive, owner of agencies such as 360i and SearchIgnite, has completed a management-led buyout from its troubled parent company, Livedoor ...
The Direct Marketing Association is cautioning legislators about a bill introduced late last month that would allow states to force online sellers to collect sales ...
The U.S. Postal Service last month began testing to develop better standards for letter-size booklets, also known as slim jim catalogs, simultaneously cautioning catalogers who ...
Hewlett-Packard Co. has unveiled a new strategy for capturing a significant share of the growing digital print market.
Discovery Communications is closings its mall-based and stand-alone Discovery Channel Stores to focus on its e-commerce platform and build partnerships with large retailers for its ...
Multichannel footwear retailer Genesco Inc. has rejected Foot Locker Inc.'s latest unsolicited buyout offer and decided to explore strategic alternatives, including a possible sale of ...
Long the domain of small companies selling knife sets and abdominal-workout equipment, direct response television now is attracting more advertising dollars from Fortune 500 companies.
Last year, President Bush established an identity-theft task force. The report came out in April. The task force was composed only of federal agencies, with ...
You've decided to take the plunge and start a direct marketing consulting practice. That decision might have been the result of months of deep soul-searching and ...
nt size="2 Like many of you, every morning I sit in traffic for an hour on my way to work. And while the weather, accidents and ...
Reputation is becoming ever more important to consumer e-mail service providers such as AOL, Microsoft's Hotmail, Yahoo and Google's Gmail as they look beyond authentication ...
If you discount the current brouhaha over the direct marketing industry's data practices, two themes stand out for the list services segment: diversification and consolidation.
Few companies these days aren't tracking measures and metrics for their Web sites. Some companies focus on raw measurements such as visits and page views; others ...
One of the biggest challenges in multichannel retail is accessing data across channels. From the consumer's perspective, this could mean talking to a customer service ...
Padgett Business Services, a tax and accounting specialist, has hired VentureDirect Worldwide Inc., New York, as its agency of record.
Cosmetics giant Beiersdorf Inc. has tapped Hill Knowlton Inc. as its agency of record to create awareness in the media and with key target ...
LBi International AB, a Stockholm- and Amsterdam-based full-service interactive agency network, has bought Atlanta shop Creative Digital Group LLC to boost its U.S. presence.
Internet service providers agree that authentication and good reputation are the best ways to increase deliverability. DM News¹ Dianna Dilworth spoke with Jordan Cohen, director ...
Chris Paradysz is CEO of ParadyszMatera, a New York-based direct marketing company offering services including lists, insert media, research and analytics. He also runs PM ...
nt size="2 Postmaster General John E. Potter said the mailing industry is responding to his challenge to reduce undeliverable-as-addressed mail.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
