June 2007 29 21 Issue of Direct Marketing News

June 2007 29 21 Issue of Direct Marketing News


Media auditor BPA elects new board

Media auditor BPA Worldwide has elected a new group of directors for a three-year term.

FTC probes Google's planned purchase of DoubleClick

As many search experts predicted, the Federal Trade Commission has opened an antitrust investigation into Google's planned $3.1 billion purchase of online display advertising giant DoubleClick.

SpecComm chooses ARGI as subscription-fulfillment provider

Business-to-business publisher SpecComm International has selected ARGI as its new subscription-fulfillment provider.

DM, branding: all one and the same now?

A NEW report from the Direct Marketing Association claims that the lines between direct marketing and brand marketing have all but disappeared. That discovery is ...

Brookstone counts on Abacus

Specialty retailer Brookstone is coping with the recent postage increase better than some thanks to efforts made over the past couple of years to strengthen ...

QVC.com adds user reviews

Veteran direct marketer QVC Inc. recently added user-generated reviews to its e-commerce site in an attempt to build a stronger community and to grow its ...

PRC's decision worries postal software vendors

Postal software vendors expressed dismay last week over a recommended decision by the Postal Regulatory Commission that offered rate relief for Standard mailers and implied ...

EMI Music, YouTube sing new tune

British music label EMI Music has teamed up with Google Inc.'s YouTube to offer authorized music video content for the first time in an attempt ...

Borders envisions multichannel future without Amazon

If instead of cobbling together a cross-channel operation from legacy direct and bricks-and-mortar systems that have been in place for years, wouldn't it be nice ...

Netflix, QVC top online satisfaction index

The Web sites for Netflix and QVC scored highest for satisfaction among consumers and PCConnection and PCMall came in as the lowest scorers in ForeSee ...

LeaseThis.com leases domains to combat click fraud

Click fraud is a major challenge that companies face when running search engine marketing campaigns. But LeaseThis.com thinks it may have a solution: Lease the ...

Lines between DM and brand marketing blurring: DMA

The lines between direct marketing and brand marketing have all but disappeared, according to a new survey by the Direct Marketing Association.

American Media taps Statlistics for 14 mag files

/> Statlistics has won list management of 14 magazines from publisher American Media Inc.

Livedoor Japan sells 360i, SearchIgnite

Interactive marketing services firm Innovation Interactive, owner of agencies such as 360i and SearchIgnite, has completed a management-led buyout from its troubled parent company, Livedoor ...

DMA cautions on streamlined sales tax bill

The Direct Marketing Association is cautioning legislators about a bill introduced late last month that would allow states to force online sellers to collect sales ...

USPS begins slim jim catalog testing

The U.S. Postal Service last month began testing to develop better standards for letter-size booklets, also known as slim jim catalogs, simultaneously cautioning catalogers who ...

Hewlett-Packard to improve printing from Web

Hewlett-Packard Co. has unveiled a new strategy for capturing a significant share of the growing digital print market.

Discovery Channel to close stores, focus on Web

Discovery Communications is closings its mall-based and stand-alone Discovery Channel Stores to focus on its e-commerce platform and build partnerships with large retailers for its ...

Genesco for sale after rejecting Foot Locker bid

Multichannel footwear retailer Genesco Inc. has rejected Foot Locker Inc.'s latest unsolicited buyout offer and decided to explore strategic alternatives, including a possible sale of ...

Fortune 500 buying into DRTV

Long the domain of small companies selling knife sets and abdominal-workout equipment, direct response television now is attracting more advertising dollars from Fortune 500 companies.

The president's uncreative identity-theft task force

Last year, President Bush established an identity-theft task force. The report came out in April. The task force was composed only of federal agencies, with ...

So you want to be a consultant? Here's the lowdown

You've decided to take the plunge and start a direct marketing consulting practice. That decision might have been the result of months of deep soul-searching and ...

Soon: Spam in every medium?

nt size="2 Like many of you, every morning I sit in traffic for an hour on my way to work. And while the weather, accidents and ...

Authentication needs good reputation for inbox entry

Reputation is becoming ever more important to consumer e-mail service providers such as AOL, Microsoft's Hotmail, Yahoo and Google's Gmail as they look beyond authentication ...

Diversify or consolidate? The list industry's dilemma

If you discount the current brouhaha over the direct marketing industry's data practices, two themes stand out for the list services segment: diversification and consolidation.

3 mistakes with Web analytics

Few companies these days aren't tracking measures and metrics for their Web sites. Some companies focus on raw measurements such as visits and page views; others ...

Greater visibility in the forecast

One of the biggest challenges in multichannel retail is accessing data across channels. From the consumer's perspective, this could mean talking to a customer service ...

VentureDirect bags Padgett Business Services

Padgett Business Services, a tax and accounting specialist, has hired VentureDirect Worldwide Inc., New York, as its agency of record.

Beiersdorf taps Hill & Knowlton

Cosmetics giant Beiersdorf Inc. has tapped Hill Knowlton Inc. as its agency of record to create awareness in the media and with key target ...

LBi buys Creative Digital Group

LBi International AB, a Stockholm- and Amsterdam-based full-service interactive agency network, has bought Atlanta shop Creative Digital Group LLC to boost its U.S. presence.

Keep spam complaints down: Cohen

Internet service providers agree that authentication and good reputation are the best ways to increase deliverability. DM News¹ Dianna Dilworth spoke with Jordan Cohen, director ...

An insider's perspective on the list business

Chris Paradysz is CEO of ParadyszMatera, a New York-based direct marketing company offering services including lists, insert media, research and analytics. He also runs PM ...

Industry responds to UAA mail challenge

nt size="2 Postmaster General John E. Potter said the mailing industry is responding to his challenge to reduce undeliverable-as-addressed mail.

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above