June 2015 Issue of Direct Marketing News

June 2015 Issue of Direct Marketing News

Cover Story: 18 Chief Marketers Who Put the "Excel" in Excellent • CMO Confidential: A Chat With Denny's SVP + CMO John Dillon • Best Case: Coca-Cola Shows Its Human Side Through Storytelling• Marketing Challenge: What to Do When Sales Rises Up Against Marketing • + more...

Best Case

Coca-Cola Shows Its Human Side Through Storytelling

The beverage brand's director of social media, sustainability, explains the importance of authenticity.

Savoring Geotargeting's Effects

Traditions 118 restaurant enjoys an 18% conversion with local display offers.

Live, From Chicago and Boston! It's the Greater Fort Lauderdale Conventions & Visitors Bureau...

How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.

CMO Confidential

Hungry to Amplify Emotional Brand Connections

John Dillon likes to think of his company's diners as the country's "original social network." His combination of intellectual curiosity and creative risk-taking has served ...

Marketing Challenge

Marketing Challenge: What to Do When Sales Rises Up Against Marketing

A week into her new role as chief marketing and sales officer, Abigail Bruner heard two of her top salespeople hatch a plan to pitch ...

Too Old to Be Digital?: Answers

Paulo Gonzales (53) and Bev Wilson (48) have had continued success, but CEO Glenn Eichert is still convinced that the company needs a younger digital ...


Inside the Inbox: An Analysis of Consumer Email Habits

Marketers can learn a lot by simply looking at how consumers email each other.

Challenges and Opportunities in Digital Marketing

Executives from Alaska Air, John Wiley & Sons, and Vans discuss how digital and customer expectations are changing their approach to marketing.

Don't Let Digital Give You a False Sense of Precision

Consumers make irrational purchase decisions; help them choose you.

Does the Postal Service Need a More Targeted Strategy for First Class Mail?

Is the USPS in need of its own geographically direct strategy?


Marketers Fail to Hit the Target [Infographic]

Irrelevant communications cause consumers' loyalty to quiver. Two thirds says they get too many brand emails.

Fast Facts

Fast Facts: June 2015

Some quick info to keep you up-to-date, including the percent of Americans who say they receive too many brand emails.

Marketing Chatter: June 2015

See what our tweeps have been getting up to this month. Follow us @dmnews.


The Altruistic Side of Marketing

Along the journey to profit, marketers are all about helping others look good.


18 Chief Marketers Who Put the Excel In Excellent [eBook]

Real Leading Ladies don't walk red carpets. They make strides in their industry.*

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