June 2014 Issue of Direct Marketing News

June 2014 Issue of Direct Marketing News

• Cover Story: Getting Inbound and Outbound Leads on the Same Track • Analysis: 3 Essential Email Metrics • Infographic: Digital Marketing Budgets Continue to Rise • One Tough Question: How can marketers make cross-channel attribution a reality? • Agency Business Report: Today’s Marketing Agency Must Be a Driving Force • Best Case: AARP Rewards Members for Smart Living • Marketing Challenge: Defending Direct • + more...

Best Case

Domino's Bites Into Multichannel Marketing

Twitter and TV prove to be the right ingredients for a tasty pizza campaign.

Duffy's Wins at Loyalty Marketing

In a world where loyalty isn't always on the menu, Duffy's Sports Grill is hitting it out of the park with a program that boasts ...

The Friends and Family (Marketing) Plan

Savvy marketers like Sony recognize that consumers will, many times, purchase what a mother, brother, spouse, or even Facebook friend has bought.

AARP Rewards Members for Smart Living

Loyalty is often defined by how much consumers spend over time. But for marketers at AARP loyalty is determined by how much they engage.

Direct Mail Still Kounts

There's certainly something to be said for in-person interactions at trade shows and the engagement opportunities they facilitate.

Best Case: Q&A

Q&A: Building a Frictionless Customer Experience

Aashish Rangwalla, senior manager, acquisition marketing at Sony Rewards & Card Marketing, explains the importance of a great customer experience.

CMO Confidential

A Highly Human Approach to Digital Marketing

Coastal.com CMO Braden Hoeppner is all about data—but never at the expense of the personal touch.

Marketing Challenge

Marketing Challenge: Defending Direct

The new CEO wants to cut direct mail because of postal increases—even though DM is great for ROI. What would you do? Email your answers ...

Clicks at Any Cost: Answers

Your email director is a spray-and-pray kind of guy. As the new marketing VP, how would you deal? See what our readers had to say.

Case Study

Go Ahead, Buy It. I Dare You.

Online, in-store, and on the streets, direct marketing has helped Chrome Industries get in its customers' faces with bold avowal.

Special Feature

Today's Marketing Agency Must Be a Driving Force

15 agency executives examine the evolving role of the marketing agency to clients and the industry at large.


Is Your Marketing Customer-Centric?

6 questions marketers can ask to determine if their marketing is customer-centric.

3 Essential Email Metrics

The next wave of metrics for marketers will look at data that reveals customers' expectations, motives, and life experiences.

Mobile Trends That Make Registers Ring

M-commerce is changing the game for marketers by building a bridge between brick-and-mortar stores and online shopping.

Load Leveling Forces Mailers To Rethink Delivery Dates

Load leveling aims to reduce overtime hours and promote safety for late-working letter carriers by spreading out the heavy volume of standard mail over the ...

Does Content Marketing Measure Up?

Ultimately, the answer to the question of which metric is best for tracking content marketing performance is: It depends.

One Tough Question

3 Actions That Enable Cross-Channel Attribution

Every marketing team and campaign has its All Stars and MVPs—just be sure to recognize each player's contributions throughout the game.

Attribution Anonymous: A 12-Step Program

Cross-channel attribution is a major challenge for marketing organizations. We've all had our share of setbacks. Here's a 12-step program to help you recover.

Give Credit Where It's Due

"How can marketers make cross-channel attribution a reality?" has been a burning question for almost a decade.

4 Ways to Advance Marketing Performance Analyses

Cross-channel attribution is a reality. Embrace it.

Word to the Wise

Word to the Wise: Viral Marketing

What is this magic bullet we call "viral marketing?"

Fast Facts

Fast Facts: June 2014

Some quick info hits to keep you up-to-date, including the percentage of databases that are barely functional.

Marketing Chatter

Marketing Chatter: June 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

Digital Marketing Budgets Continue to Rise [Infographic]

The share of budget allocated for digital marketing is growing by leaps and bounds.


Delivered: Club Med Emails

What's in our inbox this month: Emails from Club Med. See how they stack up against each other.

Delivered: ASPCA Mailers

What's in our mailbox this month: Mailers from ASPCA. Some are purrrr-fect, others are for the dogs.


New Approaches, Old Arguments

Is it really marketing's fault that sales can't close deals? Is it the sales team's fault that marketing collateral goes unused? Ultimately, the blame lies ...

Main Feature

Lead Spotting

Getting inbound and outbound lead gen on the same track.


Revving Up Marketing Automation for Lead Gen

When it comes to marketing automation and lead generation, Forrester Principal Analyst Lori Wizdo knows her stuff.

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Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

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