June 2012 Issue of Direct Marketing News
• Brands dish on their Facebook commerce strategies • Edible Arrangements CMO Steve Thomas has a marketing strategy that bears fruit • Horizon expands outreach to Hispanic community • Is Amazon an ally of the retail industry?
E-commerce channels shape online shopping trends.
When it comes to customer experience and flair, Gap.com gets high marks.
Comics fans will love the DC Comics site for its ease-of-use and compelling design.
Browsing is straightforward and pleasant on home furnishings site Laylagrayce.com.
A visit to Delta.com is well worth the trip.
Lo-fi camera site could use a little more snap.
Volkl.com site wastes valuable real estate on its homepage.
Children's e-commerce emails: Who plays nicest?
Spam — unsolicited and untargeted marketing messages that have long been the scourge of email — is becoming an increasing problem on social media sites.
This Is How We Do It
After working with fast-food companies earlier in his career, Steve Thomas is now trying a healthier approach. Or at least one with more fruit.
Successful marketing is about continual evolution and flexibility in the face of constantly changing consumer preferences.
CRM and marketing automation are like peanut butter and jelly — they just go together.
By treating every budget center, customer or prospect opportunity the same, marketing heads are wasting money.
When e-commerce titan Amazon sneezes, retailers get a cold — that much is clear.
Is Amazon an ally of the retail industry? Readers respond to the June Gloves Off question.
Facebook's ubiquitous reach now extends into the social commerce arena.
Battle of the Brands
As plans for summer weekend getaways are set in motion, people are gearing up for the great outdoors — and we're rating the retailers.
Horizon Blue Cross Blue Shield of New Jersey knew it needed to better reach out to the Hispanic community. The question was, 'How?'
With Obamacare provisions soon to take effect, insurance companies need to be more adept at b-to-c marketing than ever.
Agency Baldwin& combined animated video content with Facebook and old-fashioned scratch-n-sniff cards to promote Burt's Bees' new natural product line.
In a pitch to make Illinois-based Fisher Nuts the snack of choice at baseball stadiums, the brand launched a season-long sweepstakes.
Pepsi Next teamed up with Funny or Die to create video skits featuring its Facebook fans tasting its new low-calorie cola beverage.
Skype is aiming to give consumers in the U.K. what it calls a "one way ticket back to humanity."
Nissan España's multiscreen ads allow players to virtually park its new compact SUV using mobile devices.
Why is mobile a channel that simply cannot be ignored? IBM's Yuchun Lee explains.
If marketers realized precisely how much money they were leaving on the table — or, to be more specific, in the abandoned shopping cart — ...
Search is about more than just keywords. This month, our expert columnists discuss strategies for staying relevant and searchable.
How can organizations bring in cutting-edge people without bending or breaking them? Here are a few tips.
The End (User)
Bizspeak is a way to keep from committing to one path in a constantly changing marketplace.
Now that the recession is arguably over, direct marketing agencies are in an especially fortunate position. Given their efficiency and accountability, they're poised for success ...
Wunderman chairman and CEO Daniel Morel on challenges agencies are facing and the opportunities ahead.
Top brand executives from Xerox Corp., Capital One and Esurance on the qualities they seek in an agency.
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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