• Denny's chief Frances Allen 'opens' up on iconic brand • Sandwich shops compete for $5 lunch emphasizing health and value • Roundtable: customer engagement vital to email strategy
A recent report from Proofpoint, an email security supplier, found 35% of US companies investigated a suspected email leak of confidential or proprietary information in ...
Social media has turned email, an established channel for most marketers, into an exciting new frontier for marketing testing, learning and optimization. By tapping social ...
Vintage Tub & Bath customers are not impulse buyers. The online retailer's flagship products are its clawfoot tubs. The site's shopping cart abandonment rate hovered ...
Brands that retarget consumers after a sweepstakes campaign must work hard to remember a guiding principle of CRM: don't annoy the consumer.
With more than 5 billion people around the world using mobile phones — more than PCs and TVs combined — companies can't ignore this important ...
James Keller, CMO of Shoebuy.com, explains the importance of relevance in social media and mobile marketing.
Brands such as Burger King Corp., United Parcel Service of America (UPS) and Hotels.com are adopting in-app ads, capitalizing on the growing number of consumers ...
While the mobile marketer crowd is abuzz about the latest location-based marketing tools, "old-fashioned" location-based event promotions are hitting the road and helping marketers effectively ...
Hundreds of articles, webinars and materials have focused in the last few years on how marketers can become more environmentally friendly. While many organizations want ...
The United Nations Federal Credit Union (UNFCU), a nonprofit financial institution serving more than 90,000 United Nations agency staffers, retirees and their families, wanted to ...
Mother's and Father's Day represent important occasions for most multichannel retailers, particularly Mother's Day, which is second only to the Christmas season in spending.
Kelly Mulroney, GameStop's GM and VP of e-commerce discusses the social networking aspects of e-commerce.
Google has led several technology industry giants, including Facebook, Amazon.com and AT&T, into the daily deals sector in recent weeks to challenge Groupon and LivingSocial ...
Credit card companies are becoming integrated partners in the marketing process, helping brands deliver targeted offers to consumers by using their customer databases.
Direct Marketing News spoke with Jonathan Barnard, ZenithOptimedia's head of forecasting, about the ad industry's progress in recovering from the "Great Recession."
Executives from Apple and Google met with Congress regarding the issue, indicating that the privacy versus marketing debate will only become more heated as smartphones ...
Saucony, a running shoe company, launched eye-catching social media work alongside its first TV campaign. The digital elements of the "Find Your Strong" effort encourages ...
Hewlett-Packard Development Co. does not limit marketing for its Graphics Solutions Business to just print advertising. The unit uses a range of marketing strategies and ...
The US Postal Service literally guaranteed the effectiveness of integrating direct mail into marketing campaigns when it launched a postage-back assurance program in mid-May to ...
If one is of the mindset that any buzz is good buzz, then Denny's Corp. has hit a grand slam with its launch of online ...
Direct marketing agencies got their mojo back this year as revenues improved and clients began spending across marketing disciplines again. Where the watch words last ...
Much fuss has been made in marketing, public relations, advertising and digital circles about who "owns" social media. Go to any conference or read various ...
I have heard many marketers complain about the escalating cost of acquiring customers in our fragmented, distracted media environment.
Dennis Dayman, chief privacy and security officer at Eloqua, and Eric Picard, chief product officer at Traffiq, discuss whether third-party data tracking is acceptable.
With cost-conscious consumers looking for cheap, healthy lunch options, sandwich chains are focused on marketing that highlights value. Fast food purveyors Subway and Quiznos both ...
The populations of Hispanics and Asians in the US have each increased more than 40% in the last decade, a fact that has not escaped ...
Girl Scouts of the USA launched a multichannel campaign geared toward increasing Hispanic child and parental participation in July 2010. The campaign, "Real World Experiences," ...
Entrants to the California Travel & Tourism Commission's (CTTC) "Live Like a Californian" sweepstakes have the opportunity to win one of eight weekly grand prize ...
Make-A-Wish Foundation International's World Wish Day campaign celebrates the spirit of wish-granting for children with life-threatening medical conditions.
Each small business that enters American Express Open's "Big Break for Small Business" contest through May 20 received a $50 Facebook credit. Five winners will ...
The Coca-Cola Co. celebrated its 125th anniversary on May 8 with a global integrated campaign. In the UK, a user-generated contest asked consumers to design ...
UK online supermarket Ocado recently extended its delivery service to the West of England and South Wales. New shoppers in those areas received an £15 ...
Herschell Gordon Lewis, a writer, filmmaker and direct marketing veteran, discusses the evolution of copywriting and its challenges
Billabong wanted to emphasize that it was part of surf culture. The company began with an "I Surf Because" campaign in print and on billboards, ...
Most b-to-b marketers continue to be challenged with finding the very best direct and digital marketing strategy — one that is effective and appeals to ...
If only you had a crystal ball that showed you where your target audience was traveling online, and what it already knew about your company, ...
The marketing department plays a vital role in promoting the mission and success of an organization.
Forgive me readers, for I have sinned: it's been a long time since my last confession. Actually, this one is rather difficult to get out. ...
Direct Marketing News convened a diverse group of email marketing executives in April for an editorial roundtable discussion, sponsored by StrongMail, to talk about several ...
Agencies finished last year with improved revenues and are racing to scoop up new business as marketers begin to shop again. This year, as Direct ...
While many direct shops simply want to stress their digital acumen over legacy direct channels, Robert Horvath, CEO of Rapp, wants clients to call his ...
After more than a half-century in business, the agency founded by pioneers Lester and Irving Wunderman, Ed Ricotta and Henry Kline remains an industry heavyweight.
OgilvyOne Worldwide's chairman and CEO, Brian Fetherstonhaugh, describes the last year as a "recovery year," for the industry.
The past 12 months have represented the greatest industry transformation that Draftfcb CEO Laurence Boschetto says he has ever seen.
AKQA offers interactive CRM, e-commerce, interface design, content creation and distribution, media planning, search marketing and analytics services.
In March 2010, Catalyst dropped "Direct" from its name to reflect its growing digital strength, while doubling the size of its analytics and digital departments.
Euro RSCG 4D, a subsidiary of Euro RSCG, bolstered its offering in the last year through acquisitions, including Baltimore-based digital agency Congruent Media.
Organic CEO Marita Scarfi cites the digital agency's analytics practice that measures cross-channel consumer interactions as one of its primary strengths.
Hawkeye, like many agencies, has transitioned from a one-time reliance on print marketing to prioritizing its digital business.
Direct and digital agency Hacker Group has verticals in telecommunications, insurance and travel. In 2010, it launched Health HG, a health insurance marketing practice, its ...
Acxiom Corp. is a giant in the marketing services industry, standing at more than $1 billion in global revenues and serving top-tier clients across the ...
Epsilon expects to be a $1 billion marketing services firm by next year, which would put it neck and neck with competitor Acxiom in terms ...
Harte-Hanks has turned its financial state around after a couple of tough years. It recently completed its third consecutive quarter of revenue growth. This growth ...
Expansion was the theme last year at CRM agency Merkle. Expansion was the theme last year at CRM agency Merkle. The Columbia, Md.-based company expanded ...
Accent Marketing is building up two distinct shops under the same roof. Last year, it divided the business into performance marketing and engagement management units.
The industry has heard for years about "advanced TV advertising," the ability to target broadcast ads to specific audiences.
ARC has been operating as the marketing services arm of Publicis' storied Leo Burnett agency since the two were brought under the same roof in ...
This loyalty specialist works in six areas: strategy and customer planning; decision sciences; creative, interactive, media and mobile; award services; technology services and operations; and ...
Experian Marketing Services CEO Matt Seeley likes to refer to his company as "the largest email player in the world."
GSI is a digital marketing and e-commerce management specialist with units in email marketing, mobile advertising, affiliate marketing, ad retargeting and in-depth analytics.
A year ago, Infogroup would have been described as 31 competing data and marketing services businesses. Now, after more than 18 months of consolidation and ...
KBM Group's acquisition of I-Behavior brought it new capabilities in multichannel retail and online behavioral targeting, while its acquisition of Marketing Direct strengthened its healthcare ...
Once a creative direct agency, The Kern Organization has become a strategic, customer-value optimization agency, dealing in acquisition and retention, says Russell Kern, founder and ...
Last year, the agency dropped "direct" from its name, looking to expand its reputation beyond direct mail and other traditional direct services.
The Scottsdale, Ariz.-based agency was acquired by publishing company Hearst last June, which president and CEO Don Scales refers to as "the biggest event in ...
Meredith Integrated Marketing, once known solely for custom publishing, continues to add to its marketing services arm. "We have made a concentrated effort to define ...
While the agency's roots stem from database management, it is aggressively broadening that definition. In 2009, Haggin Marketing united several companies it had acquired under ...
A January 2011 Forrester Research report singled out Targetbase, which offers analytics, strategy, creative and marketing technology services, as the "most integrated" of the US ...
A digital agency at its core, Digitas expanded its work in social media and mobile in 2010, with 80% of its clients engaging in the ...
John Paulson, CEO of G2 USA, says the agency is at the latter stages of an evolution that began in 2009, when the company combined ...
General Motors Co. was the vehicle driving MRM Worldwide's successful 2010. The Manhattan-based agency, which specializes in data and analytics, search, mobile, social media and ...
Proximity Worldwide, the digitally focused direct marketing arm of Omnicom Group's BBDO Worldwide network, made a major move into the US market two years ago ...
FaucetDepot.com, a Commerce, Calif.-based distributor of brand name residential and commercial plumbing fixtures and accessories, has more than 42,000 products on its website and in ...
Razorfish, one of the largest interactive agencies in the industry, is focused on building tools that let clients gather and leverage marketing information regardless of ...
Rosetta has significantly broadened its scope since its founding in 1998 by Chris Kuenne as a business consultancy.
SapientNitro is benefiting from a business model that took shape after interactive specialist Sapient bought creative shop Nitro in mid-2009.
Founded more than a decade ago as the digital arm of Omnicom's DDB, Tribal DDB Worldwide specializes in interactive channels ranging from e-commerce and search ...
Proximity Worldwide, the digitally focused direct marketing arm of Omnicom Group's BBDO Worldwide network, made a major move into the US market two years ago ...
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
