June 2009 31 17 Issue of Direct Marketing News

June 2009 31 17 Issue of Direct Marketing News

Spotlight

Inside the summer sale on mail

Stephen Kearney, SVP of customer relations for the US Postal Service, says a five-day postal week is 'probably going to be necessary' to reduce costs.

Op-Ed

Editorial: Marketers must adapt to new expectations

From the buzz around backyard gardening and DIY culture to the increasing popularity of coupons, 'staycations' and fuel efficiency, it's clear that broke is the ...

Gloves Off

What does the future hold for catalogs?

Whether retail or b-to-b, the economy and rising print and postal costs are crunching the catalog sector. Our experts assess what the future holds for ...

Main Feature

Newspapers engage with e-mail

As layoffs, closures and cutbacks dog newspapers, e-mail newsletters help monetize their online efforts and spur readership growth.

Vertical Feature

Boomer women get social

As women age 45 to 65 make massive moves online — particularly onto Facebook and other social media — marketers work to catch up.

The Work

Creative campaigns from Redhook, Western Union, WEL Foundation

Find out what Norm Alger, VP/director, creative, Digitas Health, thinks of RedHook's "Liquid Goodness" campaign, Western Union's Chines New Year effort, and Wesley Enhanced Living ...

Nailed It

Nailed It: DMNews speaks with BestBuyEyeGlasses.com

Eyal Gutentag, principal at BestBuyEyeGlasses.com, discusses a new strategy that is driving results from its recommendations engine.

Direct Choice

Personalization personified in mailer where Rugman cometh and grabbeth

My husband and I collect beautiful rugs, including our prized "Kerman," purchased from Area Rugs by Rugman. Imagine my shock back in 2006 to see ...

Analysis

The impact of June's digital TV transition

On June 13, 2009, television stations will begin broadcasting digital over-the-air signals, which will change the way that consumers receive television broadcasting from analog to ...

News Articles

Local marketing shifts to digital

According to The Kelsey Group's Annual Forecast, local advertising is shrinking. In 2008, the market size of the US local media and advertising market was ...

New Microsoft engine Bing vies for SEM share

On June 3, Microsoft will replace Microsoft Live Search with its new search engine, Bing. The new portal, which the company describes as a "decision ...

New Cisco push is heavily social

Cisco is relying heavily on social media in a new campaign for its Web conferencing program, Webex. The campaign also targets a broader audience than ...

Ogilvy division keys on sustainability

Ogilvy & Mather Worldwide has expanded its global sustainability practice, unifying multiple offerings into a new entity called OgilvyEarth. The cross-discipline practice aims to help ...

Studies: Banks should focus on trust post-financial crisis

The world's ongoing economic issues have taken their toll on consumers' view of banks, and new reports from Forrester Research, S1 and other firms are ...

Echo awards judging features firsts in green marketing, award organization

The first round of judging for the 2009 International Echo Awards, a body of awards from the Direct Marketing Association that celebrate creative, strategy and ...

BrandNew

Orange juice online

Pepsi-owned orange juice brand Tropicana has launched a new online community to support its Trop50 brand, in a move to connect with women who engage ...

Optimized

Does your digital strategy need an app?

On May 26, Nokia launched its Ovi Store, an online software and content repository, to an estimated 50 million Nokia device owners worldwide.

Technique

Make the most of your mobile Web creative

Creating a mobile Web, or wireless access protocol (WAP), site doesn't mean simply shrinking the site you've made for the PC-based Internet. Four experts offer ...

ToolBox

Toolbox: Optimizing press releases for search engines, why you should translate e-commerce and more

Incorporate keywords into press releases, remember that consumers prefer to be spoken to in their own language, don't fear a dialogue with consumers, and informercials ...

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