Stephen Kearney, SVP of customer relations for the US Postal Service, says a five-day postal week is 'probably going to be necessary' to reduce costs.
From the buzz around backyard gardening and DIY culture to the increasing popularity of coupons, 'staycations' and fuel efficiency, it's clear that broke is the ...
Whether retail or b-to-b, the economy and rising print and postal costs are crunching the catalog sector. Our experts assess what the future holds for ...
As layoffs, closures and cutbacks dog newspapers, e-mail newsletters help monetize their online efforts and spur readership growth.
As women age 45 to 65 make massive moves online — particularly onto Facebook and other social media — marketers work to catch up.
Find out what Norm Alger, VP/director, creative, Digitas Health, thinks of RedHook's "Liquid Goodness" campaign, Western Union's Chines New Year effort, and Wesley Enhanced Living ...
Eyal Gutentag, principal at BestBuyEyeGlasses.com, discusses a new strategy that is driving results from its recommendations engine.
My husband and I collect beautiful rugs, including our prized "Kerman," purchased from Area Rugs by Rugman. Imagine my shock back in 2006 to see ...
On June 13, 2009, television stations will begin broadcasting digital over-the-air signals, which will change the way that consumers receive television broadcasting from analog to ...
According to The Kelsey Group's Annual Forecast, local advertising is shrinking. In 2008, the market size of the US local media and advertising market was ...
On June 3, Microsoft will replace Microsoft Live Search with its new search engine, Bing. The new portal, which the company describes as a "decision ...
Cisco is relying heavily on social media in a new campaign for its Web conferencing program, Webex. The campaign also targets a broader audience than ...
Ogilvy & Mather Worldwide has expanded its global sustainability practice, unifying multiple offerings into a new entity called OgilvyEarth. The cross-discipline practice aims to help ...
The world's ongoing economic issues have taken their toll on consumers' view of banks, and new reports from Forrester Research, S1 and other firms are ...
The first round of judging for the 2009 International Echo Awards, a body of awards from the Direct Marketing Association that celebrate creative, strategy and ...
Pepsi-owned orange juice brand Tropicana has launched a new online community to support its Trop50 brand, in a move to connect with women who engage ...
On May 26, Nokia launched its Ovi Store, an online software and content repository, to an estimated 50 million Nokia device owners worldwide.
Creating a mobile Web, or wireless access protocol (WAP), site doesn't mean simply shrinking the site you've made for the PC-based Internet. Four experts offer ...
Incorporate keywords into press releases, remember that consumers prefer to be spoken to in their own language, don't fear a dialogue with consumers, and informercials ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
