Express delivery and logistics company DHLáintroduced ShipRush for DHL, a software tooláthat makes it possible to ship directly from software applicationsásuch asáQuickBooks, eBay or Microsoft ...
AOL has entered into a definitive agreement to acquire online behavioral targeting advertising network Tacoda in a move to upgrade its targeted advertising.
Printing and marketing services company Vertis Communications and American Color Graphics, one of the largest printing and pre-media companies in North America, have signed a ...
/> If you get something for nothing you are less likely to take it seriously, especially when it comes to free Web analytics tools.
Yellow Book USA, a national yellow pages and online local-search company, has hired Patrick Marshall as chief new media officer. Marshall will assume operating responsibility ...
Sponsorship Group for Public Television has created a Jane Austen mailer - which includes an action figure of the author - to lure season sponsors ...
By adapting interactive media and using direct response television for nontraditional purposes, multichannel marketers are growing the DRTV industry as a marketing medium, according to ...
It's a pretty fair bet that in the time that elapses between writing this editorial (Thursday night) and it appearing in Monday's DM News, there ...
KMartáhas has been stepping up its online marketing efforts this year as it begins to take a more integrated approach in its communications with consumers. ...
J.K. Rowling's Harry Potter and the Deathly Hallows has beaten sales of her previous book, Harry Potter and the Half-Blood Prince, with more consumers now ...
R.H. Donnelley Corp., a yellow pages and online local commercial search company, has signed a definitive agreement to acquire Business.com, a business search engine, directory ...
When theánew low-fare airline Virgin America began selling tickets for the first time July 19, it was with an entirely home-based call center. The move ...
Netflix Inc.'s second-quarter revenue report checked in at $303.7 million, a 1 percent sequential decline from the $305.3 million revenue reported for the first quarter ...
Hearst Corp. is set to acquire UGO Networks Inc., owner of Web-based men's lifestyle brands.
GMC has partnered with Yahoo to create a standalone original video series called Answers on the Street that employs product placement in online video.
The first of the CNN YouTube virtual presidential debate series debuted at last week's Democrat debate, ushering in a new level of voter engagement. However, ...
Digg Inc. has signed on Microsoft to sell and serve ads on Digg.com. The companies also have agreed to work together on future technology and ...
In the wake of the postal increases, catalog mailers are increasingly turning to creative solutions to keep the volume and integrity of their marketing messages ...
Former chief financial officer of Petters Group Worldwide Rick Engels has been appointed CEO of BroadSign International Inc., a provider of digital signage software. He ...
/> Bath products retailer Bath Body Works has increased the number of visitors who reach a product page by 13 percent thanks to a handful ...
The UK economy is flourishing thanks to the direct marketing industry, according to a new study by the DMA UK titled The Economic Impact of ...
Chinnici Direct a member of MDC Partners Agency, has re-branded itself as Company C.
My column often results in e-mail comments back to me. The June 25 article, Tension and contention for postal world increases, resulted in more than ...
/> Data breach events have signicantly increased the cost of doing business.
There are a few basic principles that are best practices to ensure we generate the highest level of deliverability rates as possible.
When Genworth Financial Inc. realized all of the hoops it had to jump through to send pre-screened direct mail offers to prospects and customers, the ...
While other small printers have bowed to increasing competition over the past several years and either were acquired or closed down, PXP Ohio survived by ...
Apple Inc. reported third-quarter revenue of $5.41 billion, a 73 percent rise in quarterly profit and its highest June quarter revenue.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
