July 2007 29 27 Issue of Direct Marketing News

July 2007 29 27 Issue of Direct Marketing News


DHL ShipRush allows for more efficient shipping

Express delivery and logistics company DHLáintroduced ShipRush for DHL, a software tooláthat makes it possible to ship directly from software applicationsásuch asáQuickBooks, eBay or Microsoft ...

AOL to acquire Tacoda behavioral marketing network

AOL has entered into a definitive agreement to acquire online behavioral targeting advertising network Tacoda in a move to upgrade its targeted advertising.

Vertis, American Color to merge

Printing and marketing services company Vertis Communications and American Color Graphics, one of the largest printing and pre-media companies in North America, have signed a ...

Free Web analytic tools used less seriously: study

/> If you get something for nothing you are less likely to take it seriously, especially when it comes to free Web analytics tools.

Yellow Book USA names Marshall chief new media officer

Yellow Book USA, a national yellow pages and online local-search company, has hired Patrick Marshall as chief new media officer. Marshall will assume operating responsibility ...

Jane Austen sees some action

Sponsorship Group for Public Television has created a Jane Austen mailer - which includes an action figure of the author - to lure season sponsors ...

Multichannel marketing fuels DRTV growth: study

By adapting interactive media and using direct response television for nontraditional purposes, multichannel marketers are growing the DRTV industry as a marketing medium, according to ...

M&A deals tell different online stories

It's a pretty fair bet that in the time that elapses between writing this editorial (Thursday night) and it appearing in Monday's DM News, there ...

Kmart targets Internet, ups spend

KMartáhas has been stepping up its online marketing efforts this year as it begins to take a more integrated approach in its communications with consumers. ...

Harry Potter is magic at Amazon, Barnes & Noble

J.K. Rowling's Harry Potter and the Deathly Hallows has beaten sales of her previous book, Harry Potter and the Half-Blood Prince, with more consumers now ...

R.H. Donnelley to buy Business.com

R.H. Donnelley Corp., a yellow pages and online local commercial search company, has signed a definitive agreement to acquire Business.com, a business search engine, directory ...

Virgin America stays local

When theánew low-fare airline Virgin America began selling tickets for the first time July 19, it was with an entirely home-based call center. The move ...

Netflix faces competition from Blockbuster's new rental plan

Netflix Inc.'s second-quarter revenue report checked in at $303.7 million, a 1 percent sequential decline from the $305.3 million revenue reported for the first quarter ...

Hearst Corp. acquires UGO Networks

Hearst Corp. is set to acquire UGO Networks Inc., owner of Web-based men's lifestyle brands.

GMC integrates product shots into Yahoo Answers video site

GMC has partnered with Yahoo to create a standalone original video series called Answers on the Street that employs product placement in online video.

CNN YouTube debates begin

The first of the CNN YouTube virtual presidential debate series debuted at last week's Democrat debate, ushering in a new level of voter engagement. However, ...

Digg teams up with Microsoft

Digg Inc. has signed on Microsoft to sell and serve ads on Digg.com. The companies also have agreed to work together on future technology and ...

Catalogers turn to postcards

In the wake of the postal increases, catalog mailers are increasingly turning to creative solutions to keep the volume and integrity of their marketing messages ...

Engels is tapped to be CEO of BroadSign International Inc.

Former chief financial officer of Petters Group Worldwide Rick Engels has been appointed CEO of BroadSign International Inc., a provider of digital signage software. He ...

Bath & Body Works Web traffic spikes after SEO

/> Bath products retailer Bath Body Works has increased the number of visitors who reach a product page by 13 percent thanks to a handful ...

DM influences $90B in UK economy

The UK economy is flourishing thanks to the direct marketing industry, according to a new study by the DMA UK titled The Economic Impact of ...

Chinnici Direct now Company C

Chinnici Direct a member of MDC Partners Agency, has re-branded itself as Company C.

Postal regulation reform may need a second look

My column often results in e-mail comments back to me. The June 25 article, Tension and contention for postal world increases, resulted in more than ...

The high price of ID theft

/> Data breach events have signicantly increased the cost of doing business.

Boost ROI with better delivery

There are a few basic principles that are best practices to ensure we generate the highest level of deliverability rates as possible.

Financial firms adopt new database strategies

When Genworth Financial Inc. realized all of the hoops it had to jump through to send pre-screened direct mail offers to prospects and customers, the ...

PXP Ohio tackles databases, then digital printing presses

While other small printers have bowed to increasing competition over the past several years and either were acquired or closed down, PXP Ohio survived by ...

Apple reports strongest 3Q ever

Apple Inc. reported third-quarter revenue of $5.41 billion, a 73 percent rise in quarterly profit and its highest June quarter revenue.

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here