July 2015 Issue of Direct Marketing News

July 2015 Issue of Direct Marketing News

• Cover Story: A Day in the Life of Marketing • CMO Confidential: A Chat With Silver Star Brands CMO Kathy Hecht • Roundtable: Unraveling the Mysteries of Mobile Marketing • NEXT: How to Make Your Emails Go Viral • Best Case: A Little Digital Marketing Goes a Long Way • Marketing Challenge: The Delicate Task of Firing a Customer • + more...

Best Case

Goldstar Taps Altruism to Double Its Referral Revenue

The daily deal site's word-of-mouth strategy helps boost its high-value membership.

A Home-Grown Approach to Creating an Abandonment-Free Website

Real Food retailer Cultures for Health uses targeted email to reclaim revenue from abandoned online shopping carts and site visits.

OPI's 9 Tips for Nailing Social Media

The nail polish brand's interactive media and advertising director reveals her secrets for leveraging authentic, personal social media moments.

The Print Catalog Heard 'Round the (Social Media) World

Chic furniture brand Z Gallerie experiments with direct mail and inadvertently fires up its social media fans.

A Little Digital Marketing Goes a Long Way

Value City Furniture helps shoppers navigate its stores with the help of digital tools.

CMO Confidential

Running Marketing by Deeds, Not Words

Silver Star Brands' Kathy Hecht chooses her words carefully—she'd much rather do marketing than talk about it.

Marketing Challenge

Marketing Challenge: The Delicate Task of Firing a Customer

Jacen Spring wanted to find unprofitable customers and try to bring them out of the red, and "fire" the costly customers. Coastal Construction, although a ...

Spoiled for Choice, Challenged by Attribution: Answers

Marketing VP Chris Brown is considering reassigning how much he allots to catalogs, email, and search—all of which drive online sales—but a new allocation strategy ...


Social Media for Marketers: Do This, Not That

Tips from the Metropolitan Museum of Art's Chief Digital Officer on how marketers can use social to boost their personal brand.

How to Make Your Emails Go Viral

Eight tips for getting subscribers to forward your emails. (Tip No. 1: Contain your dreams of virality to your subscriber base.)

Will Real Mail Notification Make USPS a Digital Channel?

Real Mail Notification sends subscribers emails at 8 a.m. with photos of that day's mailbox contents.


Marketers Need to Flex Their Content Marketing Muscle [Infographic]

The full strength of content marketing lies in marketers incorporating it into their regular omnichannel regimen.

Fast Facts

Fast Facts: July/August 2015

Some quick info to keep you up-to-date, including the number of marketing emails sent in Q1 2015 that were responsive.

Marketing Chatter

Marketing Chatter: July/August 2015

See what our tweeps have been getting up to this month. Follow us @dmnews.


A Day in the (Editorial) Life of Marketing

Here, a look at a typical day—if there is such a thing—in the life of a marketing-centric editor.

Main Feature

A Day in the Life of Marketing

We reveal how marketing leaders from eight organizations set their schedules for success.

Mailed in Manhattan

Steve Wojtaszek, or Mr. Wojo as he's known to the thousands of postal employees whose actions he directs on a daily basis, is senior plant ...

Clients, Copy, and Creative

Snapshots from a long and jam-packed day in the life of JD Biros, creative director at Sudden Impact Marketing.

Wilde About Marketing

John Sisson's passion for understanding customers, combined with his expertise in digital marketing, is the recipe for his success.

How Meta.

We met with NewsCred to discuss what happens when branded content intersects with the newsroom.

Getting the Download on a New Strategy

What's on the outside of the building that houses Dropbox's headquarters is an entirely different experience than what's on the inside.

The Show Must Go On

DMA's Paul McDonnough and his team are well-prepared for any event-related eventuality, which is why he exudes a relaxing vibe.

Drizly Chugs Down Data to Drive Personalization

Drizly's team relies on data to bring the traditional liquor store to the digital age.

A Day in the Life of Scott Brinker: Marketing Technologist

The CTO and cofounder of ion interactive details his daily routine in this interactive infographic.


Unraveling the Mysteries of Mobile Marketing

Mobile marketing may not be as easy as a swipe and a tap, but it's a channel that marketers must master.

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Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

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