July 2015 Issue of Direct Marketing News
• Cover Story: A Day in the Life of Marketing • CMO Confidential: A Chat With Silver Star Brands CMO Kathy Hecht • Roundtable: Unraveling the Mysteries of Mobile Marketing • NEXT: How to Make Your Emails Go Viral • Best Case: A Little Digital Marketing Goes a Long Way • Marketing Challenge: The Delicate Task of Firing a Customer • + more...
The daily deal site's word-of-mouth strategy helps boost its high-value membership.
Real Food retailer Cultures for Health uses targeted email to reclaim revenue from abandoned online shopping carts and site visits.
The nail polish brand's interactive media and advertising director reveals her secrets for leveraging authentic, personal social media moments.
Chic furniture brand Z Gallerie experiments with direct mail and inadvertently fires up its social media fans.
Value City Furniture helps shoppers navigate its stores with the help of digital tools.
Silver Star Brands' Kathy Hecht chooses her words carefully—she'd much rather do marketing than talk about it.
Jacen Spring wanted to find unprofitable customers and try to bring them out of the red, and "fire" the costly customers. Coastal Construction, although a ...
Marketing VP Chris Brown is considering reassigning how much he allots to catalogs, email, and search—all of which drive online sales—but a new allocation strategy ...
Tips from the Metropolitan Museum of Art's Chief Digital Officer on how marketers can use social to boost their personal brand.
Eight tips for getting subscribers to forward your emails. (Tip No. 1: Contain your dreams of virality to your subscriber base.)
Real Mail Notification sends subscribers emails at 8 a.m. with photos of that day's mailbox contents.
The full strength of content marketing lies in marketers incorporating it into their regular omnichannel regimen.
Some quick info to keep you up-to-date, including the number of marketing emails sent in Q1 2015 that were responsive.
See what our tweeps have been getting up to this month. Follow us @dmnews.
Here, a look at a typical day—if there is such a thing—in the life of a marketing-centric editor.
We reveal how marketing leaders from eight organizations set their schedules for success.
Steve Wojtaszek, or Mr. Wojo as he's known to the thousands of postal employees whose actions he directs on a daily basis, is senior plant ...
Snapshots from a long and jam-packed day in the life of JD Biros, creative director at Sudden Impact Marketing.
John Sisson's passion for understanding customers, combined with his expertise in digital marketing, is the recipe for his success.
We met with NewsCred to discuss what happens when branded content intersects with the newsroom.
What's on the outside of the building that houses Dropbox's headquarters is an entirely different experience than what's on the inside.
DMA's Paul McDonnough and his team are well-prepared for any event-related eventuality, which is why he exudes a relaxing vibe.
Drizly's team relies on data to bring the traditional liquor store to the digital age.
The CTO and cofounder of ion interactive details his daily routine in this interactive infographic.
Mobile marketing may not be as easy as a swipe and a tap, but it's a channel that marketers must master.
Company of the Week
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