July 2008 30 29 Issue of Direct Marketing News

July 2008 30 29 Issue of Direct Marketing News

Spotlight

Sorting out postal law

The PRC's Langley discussed challenges for the US mailstream.

Editorial

Fine line between authentic and offensive

In response to criticism from PETA and other animal rights groups regarding TV spots featuring pit bulls in choke chains, McCann Erickson client Verizon reportedly ...

Op-Ed

Keep sales funnel top-of-mind

In an online world dominated by search, e-mail and analytics, most every visitor's intent can be tracked to something. Despite this insight, why do many ...

Blending a competitive advantage

The advent of blended search by the major engines this past year changed the search landscape. The integration of other forms of digital content, such ...

Gloves Off

Could agency pitching move online?

As interactions become increasingly digital, will the agency world ever see online pitching replace the in-person, face-to-face conference room pitch meeting? Our experts debate.

Main Feature

Power market

A booming population and growing spending strength means US Hispanics are a prime target for smart marketers.

Vertical Feature

Target the tech trenches

If you want to reach busy IT professionals who are already bombarded with information, relevant and focused content is essential.

The Work

Showcasing creative campaigns from Pentax, Captain Hope's Kids and Align Technology

Pentax Contest results not for the birds; Captain Hope's Kids' new Web site plays up features; and Align Technology Web site offers straight talk.

Nailed It

DMNews talks with Lizan Brand, owner of Greenfield Liquors

Lizan Brand, owner of Greenfield Liquors inGreenfield, IN, explains how her small business has grown as a result of blogging.

Analysis

Global mobile worth the effort, pros say

The Mobile Marketing Associa­tion released a global code of conduct earlier this month, in order to address the specific challenges that marketers face within the ...

News Articles

Modern Luxury expands footprint online and in New York

Modern Luxury Media, a publisher of niche and city-focused high-end glossies, is expanding its holdings with the acquisition of JuliB Inc. and a planned launch ...

Shoe Carnival chooses 22squared as AOR

Retail chain Shoe Carnival has selected 22squared as its agency of record, following a two-month review process. Shoe Carnival chose 22squared to replace its existing ...

Worldata releases summer List Price Index

B-to-c list prices have decreased this year, while b-to-b prices have remained steady, according to Worldata's summer 2008 List Price Index. Permission-Based B-to-C Email reflects ...

NYT banks on its brand with price increase

The New York Times will raise its newsstand price from $1.25 to $1.50 beginning August 18. The company is also raising subscription prices by 4.5%. ...

Capital One, USPS in NSA dispute

The Postal Regulatory Commission may rule in August on the dispute between Capital One Services Inc. and the US Postal Service, regarding the issu­ance of ...

American Suzuki selects Siltanen

American Suzuki Motor Corp. has selected Siltanen & Partners as the US advertising agency of record for its auto­motive division. Siltanen will handle print, television ...

To reach SMBs, IBM goes for its channel partners

IBM has unveiled its first full-fledged brand campaign that targets the channel partners who sell its products and services to small and midsize businesses. This ...

Jaguar looks to iPhone to reach tech-savvy crowd

Luxury car brand Jaguar is expanding its mobile marketing efforts with a campaign for mobile display ads opti­mized for the iPhone.

Optimized

Semantic technology increases value of online reviews

For the average consumer, online product research is a double-edged sword. While Web 2.0 platforms have facilitated the creation and distribution of user-gener­ated reviews, sorting ...

Technique

E-mail remarketing can re-engage

Whether due to shopping cart abandonment or simple disengagement, remarketing e-mail messages can help draw customers back to your Web site. Four experts offer strategies.

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