In response to criticism from PETA and other animal rights groups regarding TV spots featuring pit bulls in choke chains, McCann Erickson client Verizon reportedly ...
In an online world dominated by search, e-mail and analytics, most every visitor's intent can be tracked to something. Despite this insight, why do many ...
The advent of blended search by the major engines this past year changed the search landscape. The integration of other forms of digital content, such ...
As interactions become increasingly digital, will the agency world ever see online pitching replace the in-person, face-to-face conference room pitch meeting? Our experts debate.
A booming population and growing spending strength means US Hispanics are a prime target for smart marketers.
If you want to reach busy IT professionals who are already bombarded with information, relevant and focused content is essential.
Pentax Contest results not for the birds; Captain Hope's Kids' new Web site plays up features; and Align Technology Web site offers straight talk.
Lizan Brand, owner of Greenfield Liquors inGreenfield, IN, explains how her small business has grown as a result of blogging.
The Mobile Marketing Association released a global code of conduct earlier this month, in order to address the specific challenges that marketers face within the ...
Modern Luxury Media, a publisher of niche and city-focused high-end glossies, is expanding its holdings with the acquisition of JuliB Inc. and a planned launch ...
Retail chain Shoe Carnival has selected 22squared as its agency of record, following a two-month review process. Shoe Carnival chose 22squared to replace its existing ...
B-to-c list prices have decreased this year, while b-to-b prices have remained steady, according to Worldata's summer 2008 List Price Index. Permission-Based B-to-C Email reflects ...
The New York Times will raise its newsstand price from $1.25 to $1.50 beginning August 18. The company is also raising subscription prices by 4.5%. ...
The Postal Regulatory Commission may rule in August on the dispute between Capital One Services Inc. and the US Postal Service, regarding the issuance of ...
American Suzuki Motor Corp. has selected Siltanen & Partners as the US advertising agency of record for its automotive division. Siltanen will handle print, television ...
IBM has unveiled its first full-fledged brand campaign that targets the channel partners who sell its products and services to small and midsize businesses. This ...
Luxury car brand Jaguar is expanding its mobile marketing efforts with a campaign for mobile display ads optimized for the iPhone.
For the average consumer, online product research is a double-edged sword. While Web 2.0 platforms have facilitated the creation and distribution of user-generated reviews, sorting ...
Whether due to shopping cart abandonment or simple disengagement, remarketing e-mail messages can help draw customers back to your Web site. Four experts offer strategies.
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
