Vertis' CEO Allen on what print marketers need to know about digital and database marketing
As consumers become more cautious with their spending, some companies are trying to lure them back into stores with rebate offers. These offers have recently ...
"Radio doesn't work... we know, we've tried it." That the reception that I am used to receiving from clients.
The domino effect of squeezing budgets means some businesses won't survive and others will require radical change. Direct marketers still need to sell products, get ...
E-mail affordability is receiving a lot of attention in today's tight economic environment. Two experts debate whether it's time to re-evaluate your ESP and invest ...
Event marketing, online tie-ins and database marketing combine to generate leads
Direct mail remains an effective way for apparel marketers to send targeted messages that drive both online and offline purchases.
Hear what Will Payovich, director of creative services at Euro RSCG Chicago, thinks of recent campaigns from Cinnabon, furntiture store company The RoomPlace and Progress ...
Steve Sharp, creative director at Experian CheetahMail, discusses the e-mail newsletter redesign for Fit Pregnancy, an online destination for mothers-to-be
With unemployment still at record highs, many marketers don't feel entirely "safe" in their jobs. Here's some things you do to avoid the chopping block.
Innovation is the crux of a successful direct marketing campaign. With hordes of marketers trying to reach the same consumers, it takes something special to ...
Mailers, US Postal Service officials and legislators have been keeping a close eye on the agency's attempts to rescue itself from a pending financial crisis ...
Parenting School Years will raise its rate base by 50,000 — to 550,000 — as of its February 2010 issue. The magazine's ongoing growth push ...
New York Attorney General Andrew M. Cuomo settled with cosmetic surgery firm Lifestyle Lift earlier this month, after the firm allegedly published fake consumer reviews ...
With an eye toward the expected growth in what is currently a $1 million annual market for e-books, Barnes & Noble Inc. has launched an ...
FedEx Corp. last week launched an offbeat ad campaign with agency BBDO targeting small businesses, with online video as its centerpiece.
In a sign of the hard times faced by print businesses today, two major newspaper companies, the New York Times Co.-owned Boston Globe Media and ...
A recent hack of Twitter corporate data off of the Google cloud server, combined with increasing consumer wariness, has made security "in the cloud" a ...
DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the ...
FedEx has launched a sweepstakes promotion, called "Golf Anywhere," to highlight its 3rd Annual FedExCup, a championship trophy for the PGA Tour sponsored by the ...
In a crowded online retail market, Web analytics have become essential. But visitor counts alone aren't cutting it anymore for e-commerce firms looking to provide ...
Uncommon yet compelling copy, arresting imagery and unique customer insights can elevate everyday marketing campaigns to work worth noticing.
There are a slew of exciting additions to the Awards agenda this year, including new categories and twice the number of worldwide creative directors on ...
Business-related social media sites are an effective way to expand reach and generate quality leads — and are gaining popularity for those purposes. Four experts ...
Your social network can help with measurement issues, how to reply quickly to customers, understanding your media spend and more.
To promote the launch of its new Infiniti G37 Convertible and the summer sales event, Nissan is running a multichannel marketing campaign with various mobile ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
