July 2009 Issue of Direct Marketing News

July 2009 Issue of Direct Marketing News

This Is How We Do It

Data driving digital transition

Vertis' CEO Allen on what print marketers need to know about digital and database marketing


Rebaters face more laws, enforcement

As consumers become more cautious with their spending, some companies are trying to lure them back into stores with rebate offers. These offers have recently ...

How to tune in to direct response radio

"Radio doesn't work... we know, we've tried it." That the reception that I am used to receiving from clients.

Editorial: Service companies should take this time to focus

The domino effect of squeezing budgets means some businesses won't survive and others will require radical change. Direct marketers still need to sell products, get ...

Gloves Off

Is it time to manage your e-mail in-house?

E-mail affordability is receiving a lot of attention in today's tight economic environment. Two experts debate whether it's time to re-evaluate your ESP and invest ...

Main Feature

Lexus targets affluent black women

Event marketing, online tie-ins and database marketing combine to generate leads

Vertical Feature

Mail's multichannel power

Direct mail remains an effective way for apparel marketers to send targeted messages that drive both online and offline purchases.

The Work

Creative campaigns from Cinnabon, The Room Place and Progress Energy

Hear what Will Payovich, director of creative services at Euro RSCG Chicago, thinks of recent campaigns from Cinnabon, furntiture store company The RoomPlace and Progress ...

Nailed It

DMNews chats with Experian CheetahMail creative director Steve Sharp

Steve Sharp, creative director at Experian CheetahMail, discusses the e-mail newsletter redesign for Fit Pregnancy, an online destination for mothers-to-be

Expert Advice

My marketing colleagues and peers are losing their jobs — what can I do to keep mine?

With unemployment still at record highs, many marketers don't feel entirely "safe" in their jobs. Here's some things you do to avoid the chopping block.

Direct Choice

Apple's on-page battle between Mac, PC outshines both its target and host

Innovation is the crux of a successful direct marketing campaign. With hordes of marketers trying to reach the same consumers, it takes something special to ...


USPS mulls delivery, office cuts to save itself

Mailers, US Postal Service officials and legislators have been keeping a close eye on the agency's attempts to rescue itself from a pending financial crisis ...

News Articles

Parenting School Years increases rate base

Parenting School Years will raise its rate base by 50,000 — to 550,000 — as of its February 2010 issue. The magazine's ongoing growth push ...

False online reviews draw suit from NY

New York Attorney General Andrew M. Cuomo settled with cosmetic surgery firm Lifestyle Lift earlier this month, after the firm allegedly published fake consumer reviews ...

B&N opens e-book chapter

With an eye toward the expected growth in what is currently a $1 million annual market for e-books, Barnes & Noble Inc. has launched an ...

FedEx bets on long-form Web video

FedEx Corp. last week launched an offbeat ad campaign with agency BBDO targeting small businesses, with online video as its centerpiece.

Publications shift ad focus away from print

In a sign of the hard times faced by print businesses today, two major newspaper companies, the New York Times Co.-owned Boston Globe Media and ...

Cloud data faces security scrutiny

A recent hack of Twitter corporate data off of the Google cloud server, combined with increasing consumer wariness, has made security "in the cloud" a ...

DMNews seeking Essential Guide to E-mail columns

DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the ...


Shipping out golf fun

FedEx has launched a sweepstakes promotion, called "Golf Anywhere," to highlight its 3rd Annual FedExCup, a championship trophy for the PGA Tour sponsored by the ...


Web analytics diversify and deepen

In a crowded online retail market, Web analytics have become essential. But visitor counts alone aren't cutting it anymore for e-commerce firms looking to provide ...


What makes it a Caples?

Uncommon yet compelling copy, arresting imagery and unique customer insights can elevate everyday marketing campaigns to work worth noticing.

How to win a Caples

There are a slew of exciting additions to the Awards agenda this year, including new categories and twice the number of worldwide creative directors on ...


B-to-b marketers connect with social media

Business-related social media sites are an effective way to expand reach and generate quality leads — and are gaining popularity for those purposes. Four experts ...


Toolbox: Social media, database, CRM, analytics

Your social network can help with measurement issues, how to reply quickly to customers, understanding your media spend and more.

Third Screen

Sky's the limit for Infiniti convertible's new mobile campaign

To promote the launch of its new Infiniti G37 Convertible and the summer sales event, Nissan is running a multichannel marketing campaign with various mobile ...

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Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

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