July 2010 Issue of Direct Marketing News
The marketing implications and opportunities presented by social media are dominating the marketing conversation right now, but marketers continue to struggle with ways to deploy ...
After an exhaustive, six-month-long search, the Direct Marketing Association named Lawrence Kimmel president and CEO. Kimmel was chairman and CEO of Grey Direct from 2000 ...
Ever since the antenna problems in the iPhone 4 were first uncovered, there's been a plethora of experts and consumers insisting Apple is making mistakes ...
Retailers are hoping an integrated marketing plan for this year's school shopping season will resonate with consumers of all ages
B-to-b marketers that conquer government RFPs find lucrative returns
David Salyers, VP of marketing for Chick-fil-A, explains why the company marketed its new Spicy Chicken Sandwich with an online reservation system, and how customers ...
Human resource professionals and hiring managers in digital and direct marketing know all too well that recruitment procrastination can be a talent killer, not to ...
The growing popularity of e-readers is are pushing publishers and retailers to plan for a not-so-distant future when digital textbooks overtake their physical counterparts.
Direct and digital marketers will face a mixed job market in coming months, according to agency executives and a direct marketing employment survey.
Major holding companies are creating dedicated social media units to cater to growing demand for the services from marketers.
The US Postal Service (USPS) is targeting e-commerce merchants with an integrated marketing campaign emphasizing the potential of print catalogs.
Discovery Communications is one company planning a social game for later this year to promote the Discovery Channel's Deadliest Catch show.
The 33rd annual John Caples International Awards, honoring the best in direct and interactive marketing around the world, is open for entries.
Acclimating to the constant evolution of reading channels, like Kindle, iPad and online, experts talk about how their circulation strategies attract new readers and retain ...
Tips on implementing e-mail plug-ins, identifying web visitors, engaging with digital media and more
Professional wrestling company World Wrestling Entertainment (WWE) will use mobile initiatives next month to bolster a direct mail piece promoting its "SummerSlam" event.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.