July 2010 Issue of Direct Marketing News

July 2010 Issue of Direct Marketing News

Editorial

Social marketing dialogue dominates

The marketing implications and opportunities presented by social media are dominating the marketing conversation right now, but marketers continue to struggle with ways to deploy ...

DMA steps in the right direction with new CEO

After an exhaustive, six-month-long search, the Direct Marketing Association named Lawrence Kimmel president and CEO. Kimmel was chairman and CEO of Grey Direct from 2000 ...

Op-Ed

Lesson from the iPhone 4

Ever since the antenna problems in the iPhone 4 were first uncovered, there's been a plethora of experts and consumers insisting Apple is making mistakes ...

Main Feature

Multichannel's new back-to-school look

Retailers are hoping an integrated marketing plan for this year's school shopping season will resonate with consumers of all ages

Vertical Feature

Marketers tap into bids

B-to-b marketers that conquer government RFPs find lucrative returns

Nailed It

DMNews talks with David Salyers, VP of marketing, Chick-fil-A

David Salyers, VP of marketing for Chick-fil-A, explains why the company marketed its new Spicy Chicken Sandwich with an online reservation system, and how customers ...

Expert Advice

Why does the interviewing process take such a long time before a decision is finally made?

Human resource professionals and hiring managers in digital and direct marketing know all too well that recruitment procrastination can be a talent killer, not to ...

Analysis

Retailers prep for e-book education push

The growing popularity of e-readers is are pushing publishers and retailers to plan for a not-so-distant future when digital textbooks overtake their physical counterparts.

News Articles

Direct marketers to see less Q3 hiring

Direct and digital marketers will face a mixed job market in coming months, according to agency executives and a direct marketing employment survey.

Holding companies go social

Major holding companies are creating dedicated social media units to cater to growing demand for the services from marketers.

USPS pitches print catalogs

The US Postal Service (USPS) is targeting e-commerce merchants with an integrated marketing campaign emphasizing the potential of print catalogs.

Optimized

Social games add dimension

Discovery Communications is one company planning a social game for later this year to promote the Discovery Channel's Deadliest Catch show.

Features

Caples enters 33rd year with four new categories

The 33rd annual John Caples International Awards, honoring the best in direct and interactive marketing around the world, is open for entries.

Technique

Circulation marketing strategies evolve

Acclimating to the constant evolution of reading channels, like Kindle, iPad and online, experts talk about how their circulation strategies attract new readers and retain ...

ToolBox

Tips for industry experts

Tips on implementing e-mail plug-ins, identifying web visitors, engaging with digital media and more

Third Screen

WWE implements mobile barcodes

Professional wrestling company World Wrestling Entertainment (WWE) will use mobile initiatives next month to bolster a direct mail piece promoting its "SummerSlam" event.

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