Interactive agency Enlighten partnered with search engine marketing firm Efficient Frontier to automate its SEM bid management process.
Footwear retailer Schnee's is organizing its multichannel business in anticipation of growth, using the Web platform from ProfitCenter Software for this integration.
Penny Reid, CEO of the International Advertising Festival, better known as Cannes Lions, has resigned.
The Justice Department has subpoenaed business records of FedEx Corp. and UPS Inc. as part of a broad investigation into possible antitrust violations in the ...
Choice Hotels International Inc. is working with Agency.com to create an online sweepstakes with a possible $1 million award, a campaign that highlights the growing ...
Spiegel Brands Inc. launches a lingerie brand later this month called Cami Intimate across both its Newport News and Spiegel catalogs.
Matt Moog quit his position as president/CEO of Q Interactive to start his own company.
Direct marketing agency GRI Marketing Group Inc., Trumbull, CT, won a slew of assignments from Pitney Bowes' PB Direct division, Premiere Global Services' solution services ...
Travel supply catalog Magellan's, Santa Barbara, CA, appointed Belardi/Ostroy ALC as exclusive manager and broker of its lists and inserts.
The Goodway Group, a 77-year-old agency and printer, has launched Goodway 2.0 to help mesh new-media disciplines with traditional direct marketing.
WASHINGTON -- The benefits of using an integrated marketing campaign were highlighted by Sheeraz Haji, CEO of GetActive Software, in a session at the Direct ...
DM News has expanded its online presence with a new Classifieds/Job Market section on its revamped site at www.dmnews.com.
Advertising, marketing and media professionals gather in Chicago next week for another edition of ad:tech, continuing this year's theme of Connecting Globally. Markets in Motion.
Factiva has enhanced its SalesWorks flagship product, upholding the company's belief that visualization and prospecting capabilities are key to identifying new sales opportunities.
WASHINGTON -- Joel Zimmerman, director of consulting services for Creative Direct Response, addressed a session this month at the Direct Marketing Association of Washington's annual ...
Former Yesmail president Ed Henrich has joined Vertical Response as a director on the board of the e-mail and direct marketing services firm.
Steinway Sons, the world's preeminent piano maker, is adept at tuning keys. How about keywords?
The Conservative Book Club Bulletin is a 600,000-per-year ride-along insert program managed by Leon Henry Inc. that has seen success in the past year.
Zunch Communications Inc. has introduced the SEO Report Card to let small and midsize businesses compete with their larger counterparts on the Web.
The recent partnership between online rich media advertising platform Pointroll and Internet ticket agency Fandango could change the way consumers go to the movies.
Baseball America Inc. doesn't expect to compete with the print or online subscription numbers of corporate-backed sports magazines, due to the niche content it's been ...
Announcements last week underscored the issues facing print media. The New York Times Co. unveiled plans to trim the web width of its flagship newspaper ...
Retailers know the importance of having an online presence to their business, but today's challenge for the e-commerce-savvy firm is how to use multiple channels ...
E-commerce has revolutionized the way in which companies attract and sell to customers. The popularity of search engines such as Google has made keyword marketing ...
Just a few years ago, giants such as Wal-Mart, Sears and Amazon dominated online shopping. Mom-and-pop shops couldn't compete with the Amazon.coms of the world. ...
In addition to other sales channels, your company is ecstatic about the growth potential in offering your merchandise online. Your e-commerce site is projected to ...
Diamond Organics' mail-order strategy is still a diamond in the rough -- it continues to be refined in an attempt to find the best return on ...
As I sat through my third meeting this month to help clients develop tactical search marketing budgets, it became clear that quite a few misconceptions ...
U.S. prosecutors July 17 announced the arrest in Texas of David Carruthers, CEO of BetOnSports PLC. Included in the indictment were charges against BetOnSports; its ...
A major topic in almost every discussion about mailing lists is financial ability. Mailers want to select credit card buyers. Mailers want to suppress low-income ...
In the past two decades I've helped hundreds of brands navigate the wonderful (and sometimes seedy and terrifying) world of direct response marketing. It's exciting ...
The business-to-consumer e-commerce experience has improved by leaps and bounds in recent years. From navigation to security to speed, online consumer satisfaction and confidence are ...
When I graduated Fordham in 2002 with my marketing degree, I never would have guessed that I would end up in direct mail advertising, let ...
For years, we have been engaged in a vicious game of hide 'n' seek with spammers. The spammers have diligently sought to hide their identity ...
Traditional bricks-and-mortar retailers are jumping into multichannel with catalogs and transactional Web sites, and the move makes perfect sense. The retail industry is at a ...
Not all customers are created equal, and the worst thing a company can do is to commoditize its audience.
Time in Washington has taught the American Teleservices Association that once a politician finds a winning issue, he or she will refuse to let it ...
An online shopper just purchased a new DVD player from your product listing on Shop.com, and the purchase appeared alongside your own e-commerce orders in ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
