July 2006 Issue of Direct Marketing News

July 2006 Issue of Direct Marketing News


Enlighten Allies With Efficient Frontier for SEM Bid Management

Interactive agency Enlighten partnered with search engine marketing firm Efficient Frontier to automate its SEM bid management process.

Shoe Retailer Takes Steps to Expand

Footwear retailer Schnee's is organizing its multichannel business in anticipation of growth, using the Web platform from ProfitCenter Software for this integration.

Penny Reid Resigns Her CEO's Post at Cannes Lions

Penny Reid, CEO of the International Advertising Festival, better known as Cannes Lions, has resigned.

FedEx, UPS Subpoenaed in Antitrust Probe

The Justice Department has subpoenaed business records of FedEx Corp. and UPS Inc. as part of a broad investigation into possible antitrust violations in the ...

Consumer Content Creates Campaigns

Choice Hotels International Inc. is working with Agency.com to create an online sweepstakes with a possible $1 million award, a campaign that highlights the growing ...

Spiegel Puts Two Catalogs Behind New Lingerie Line

Spiegel Brands Inc. launches a lingerie brand later this month called Cami Intimate across both its Newport News and Spiegel catalogs.

Moog Leaves Q Interactive, Wise Is New CEO

Matt Moog quit his position as president/CEO of Q Interactive to start his own company.

GRI Marketing Snares Three

Direct marketing agency GRI Marketing Group Inc., Trumbull, CT, won a slew of assignments from Pitney Bowes' PB Direct division, Premiere Global Services' solution services ...

Magellan's Sails With Belardi/Ostroy

Travel supply catalog Magellan's, Santa Barbara, CA, appointed Belardi/Ostroy ALC as exclusive manager and broker of its lists and inserts.

Goodway Group Opens New Division

The Goodway Group, a 77-year-old agency and printer, has launched Goodway 2.0 to help mesh new-media disciplines with traditional direct marketing.

Haji: Integrated Efforts Boost Donations

WASHINGTON -- The benefits of using an integrated marketing campaign were highlighted by Sheeraz Haji, CEO of GetActive Software, in a session at the Direct ...

DMNews.com Starts New, Improved Classifieds/Job Market

DM News has expanded its online presence with a new Classifieds/Job Market section on its revamped site at www.dmnews.com.

Ad:tech Attendees Ride Strong Wind to Chicago Show

Advertising, marketing and media professionals gather in Chicago next week for another edition of ad:tech, continuing this year's theme of Connecting Globally. Markets in Motion.

Factiva Upgrades SalesWorks With Prospecting, Visualization

Factiva has enhanced its SalesWorks flagship product, upholding the company's belief that visualization and prospecting capabilities are key to identifying new sales opportunities.

Lesson No. 1: Nonprofits Are Marketers

WASHINGTON -- Joel Zimmerman, director of consulting services for Creative Direct Response, addressed a session this month at the Direct Marketing Association of Washington's annual ...

Ex-Yesmail Chief Joins Vertical Response Board

Former Yesmail president Ed Henrich has joined Vertical Response as a director on the board of the e-mail and direct marketing services firm.

Steinway Hits Right Keys With Site Search

Steinway Sons, the world's preeminent piano maker, is adept at tuning keys. How about keywords?

Bible Belt Buyers Big on Inserts

The Conservative Book Club Bulletin is a 600,000-per-year ride-along insert program managed by Leon Henry Inc. that has seen success in the past year.

Zunch Debuts SEO Report Card for SMBs

Zunch Communications Inc. has introduced the SEO Report Card to let small and midsize businesses compete with their larger counterparts on the Web.

Fandango, Pointroll Deal Is Just the Ticket

The recent partnership between online rich media advertising platform Pointroll and Internet ticket agency Fandango could change the way consumers go to the movies.

Baseball America Finds Right Chemistry Between Print, Online

Baseball America Inc. doesn't expect to compete with the print or online subscription numbers of corporate-backed sports magazines, due to the niche content it's been ...

Paper-Thin Times for Print Journals

Announcements last week underscored the issues facing print media. The New York Times Co. unveiled plans to trim the web width of its flagship newspaper ...

From DM News' Special Report on E-Commerce Platforms & Software: Build Your E-Commerce Platform With Many Planks

Retailers know the importance of having an online presence to their business, but today's challenge for the e-commerce-savvy firm is how to use multiple channels ...

From DM News' Special Report on E-Commerce Platforms & Software: Growing E-Commerce Business Needs Integrated System

E-commerce has revolutionized the way in which companies attract and sell to customers. The popularity of search engines such as Google has made keyword marketing ...

From DM News Special Report on E-Commerce Platforms & Software: Software as a Service Allows Continual Upgrades

Just a few years ago, giants such as Wal-Mart, Sears and Amazon dominated online shopping. Mom-and-pop shops couldn't compete with the Amazon.coms of the world. ...

One Answer, One Database

In addition to other sales channels, your company is ecstatic about the growth potential in offering your merchandise online. Your e-commerce site is projected to ...

Postcards Are Gems to Diamond Organics

Diamond Organics' mail-order strategy is still a diamond in the rough -- it continues to be refined in an attempt to find the best return on ...

Branded, Non-Branded Keywords Must Share Mix

As I sat through my third meeting this month to help clients develop tactical search marketing budgets, it became clear that quite a few misconceptions ...

Feds Target Ad Firms in Gambling Case

U.S. prosecutors July 17 announced the arrest in Texas of David Carruthers, CEO of BetOnSports PLC. Included in the indictment were charges against BetOnSports; its ...

Bad Credit, Good Names

A major topic in almost every discussion about mailing lists is financial ability. Mailers want to select credit card buyers. Mailers want to suppress low-income ...

Stupid Client Tricks

In the past two decades I've helped hundreds of brands navigate the wonderful (and sometimes seedy and terrifying) world of direct response marketing. It's exciting ...

Three Questions When Selecting an Online Data Provider

The business-to-consumer e-commerce experience has improved by leaps and bounds in recent years. From navigation to security to speed, online consumer satisfaction and confidence are ...

Make Insert Media Your Choice

When I graduated Fordham in 2002 with my marketing degree, I never would have guessed that I would end up in direct mail advertising, let ...

No Place to Hide - No Reason to

For years, we have been engaged in a vicious game of hide 'n' seek with spammers. The spammers have diligently sought to hide their identity ...

Retailers Walk Catalogers' Multichannel Path

Traditional bricks-and-mortar retailers are jumping into multichannel with catalogs and transactional Web sites, and the move makes perfect sense. The retail industry is at a ...

Segment Right After That First Click

Not all customers are created equal, and the worst thing a company can do is to commoditize its audience.

Will the EBR Exemption Survive?

Time in Washington has taught the American Teleservices Association that once a politician finds a winning issue, he or she will refuse to let it ...

From DM News' Special Report on E-Commerce Platforms and Software: Prepare for Convergence of Online Advertising, E-Comm

An online shopper just purchased a new DVD player from your product listing on Shop.com, and the purchase appeared alongside your own e-commerce orders in ...

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