July 2007 29 26 Issue of Direct Marketing News

July 2007 29 26 Issue of Direct Marketing News

Miscellaneous

ValueClick to acquire MeziMedia for $100M

ValueClick Inc. has agreed to acquire comparison-shopping Web site operator MeziMedia Inc. for $100 million.

Alacer goes green with BIG

Alacer Corp., the producer of energy drink mix Emergen-C, has hired Big Imagination Group to build public relations and engagement marketing.

PGA teams up with DMD for mobile content

The Publishing Group of America has teamed up with DMD Mobile Holdings Inc. to offer pay-per-use mobile content to readers of print magazines American Profile ...

Wikia uses LookSmart's AdCenter for ad management

Wikia Inc., a provider of community resources for building and organizing free information, has licensed ad-serving platform AdCenter from LookSmart, an online advertising and technology ...

Searching for healthy food results

When theáCouncil of Better Business Bureaus last week announced that 11 of the biggest food-and-beverage companies, including McDonald's, Coca-Cola, and General Mills, had pledged to ...

Taco Bell spices ads with UGC

Taco Bell is targeting consumers in a new contest that lets entrants take a bite at fame.

DM News seeks contributors for its Essential Guide to DRTV

DM News is accepting pitches for contributed pieces to be included in its upcoming Essential Guide to DRTV, published on September 10.

Wal-Mart touts site-to-store

Wal-Mart will be promoting its multichannel capabilities during the second half of this year by making its newly national site-to-store program a prominent part of ...

Courting singles, Lavalife wants phones to ring

Lavalife, a provider of technology-based dating services for singles, has launched a direct response television spot created by Northern Lights Direct Response Television for its ...

Amazon.com partners with Fly for interactive outreach

Amazon.com is unleashing a number of interactive campaigns for several of its categories, aided by New York, NY-based ad agency Fly (formerly RowenWarren).

E-tailer gets 35% sales lift

OfficeFurniture.com has reported a 35 percent increase in sales from natural search in the past year.

Postal Logistics is the first to earn USPS OK to co-palletize

Postal Logistics Services LLC earlier this year became the first company certified by the US Postal Service to co-palletize mailings of Standard mail letter-size pieces ...

House passes Senate SSN bill

The US House of Representatives Ways and Means Committee July 18 unanimously passed on to the Senate the Social Security Number Privacy and Identity Theft ...

Patr≤n aims for perfection with its new social-networking site

Patr=n tequila aficionados have a new online venue in the Patr=n Social Club, an interactive, members-only social site designed to build a community among Patr=n ...

Online shoppers' worries over ID theft grow

In the wake of recent massive data breaches at businesses, educational institutions and medical facilities, consumers are growing more concerned about identity theft and, as ...

2nd Wind Exercise gives CRM platform a good workout

This past week 2nd Wind Exercise Equipment broke a marketing campaign on Wednesday that it had thought up on Monday, targeting 8,000 customers using e-mail ...

Chesapeake Bay Foundation taps Blackbaud

Blackbaud Direct Marketing has been picked by the Chesapeake Bay Foundation to implement a direct marketing solution to manage its outreach program and boost its ...

Sony's Crackle to make eye-popping online video a snap

Hoping to cash in on the online-video fervor that user-generated content has created, Sony Pictures has released Crackle, a redesign of its social-networking forum Grouper. ...

Riccardo Zane leaves Ogilvy for Agency.com

Riccardo Zane, former senior partner and client services director of Ogilvy One Worldwide, NY, has taken over as the new president at Agency.com's New York ...

Rivet loses chief operating officer; chief creative officer steps up

Rivet, an offshoot of integrated marketing services giant Draftfcb, has retooled its senior management in the wake of the early retirement of president and chief ...

Hydro Tech Environmental picks Infusion for DM, CRM

Hydro Tech Environmental Corp., a full-service, integrated environmental consulting firm, has selected Infusion Direct Marketing LLC, a direct marketing consultancy, as its marketing agency of ...

Peppers on personalization in the airline industry

Don Peppers is a founding partner of Peppers Rogers Group, a customer relationship management consulting firm, and author of a handful of books on ...

Sales and marketing merge with Manticore's Virtual Touchstone

The division of labor between marketing and sales used to be clear: Marketing sent campaigns to customer and prospect lists and handed the resulting leads ...

Healthcare's prospecting cure

The past several years have seen some dramatic changes for the pharmaceutical industry's marketers that have forced them to reevaluate where to allocate budget. From ...

Hiring myths for Web data talent

Last month, I talked about three mistakes almost every company makes when trying to take advantage of their investment in Web analytics (3 mistakes with ...

Generous listening: What's your giver's cause investment?

Somewhere, it seems, direct response fundraisers blurred the line between a charitable donor and a person who makes a charitable donation. Some might say I'm ...

Business model match-up

Multichannel marketing has been with us for the past decade, thanks to the advent of the e-commerce channel. Each brand, and the customers who shop ...

Champion loyalty programs

Loyalty marketers view customer engagement with loyalty programs at three levels of success: participation, multiple participation and advocacy.

Marketers play 'spot the brand'

Prospecting foránew customers is essential, but because of shrinking list universes it has become a greater challenge for direct marketers, catalogers and retailers to attract ...

JCP.com is linchpin in JCPenney's multichannel strategy

JCPenny is setting benchmarks for how large a gap merchants can bridge between channels and drive sales and customer loyalty. And babies are playing a ...

How inserts are faring in a changing catalog world

The recent increase in Standard mail rates has catalogers scrambling to cut costs to make up the difference. The question is, how has the rate ...

Take some self defense against the lead generation killers

A couple of years ago, I was at a party where the host challenged guests to remove a cork from the inside of a wine ...

GALA execs on how to market globally with a local twist

Marketers are increasingly targeting new international markets because of the rise in Internet use and purchase power. However, there are many challenges to entering these ...

Self-service sales to top $525B

North American consumers are expected to spend more than $525 billion, at self-checkout lanes, ticketing kiosks and other self-service machines in 2007, up from the ...

Answers grows its info foothold

Answers Corp., creator of Answers.com, has entered into a purchase agreement to acquire Lexico Publishing Group, LLC, owner of the Web properties Dictionary.com, Thesaurus.com and ...

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