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Issue Archive
> July 21, 2008 Issue of DMNews
July 21, 2008 30 28 Issue of DMNews
People News
How can experienced printing and production candidates make their skills more relevant and up-to-date?
In printing and production, there's not as many jobs as there used to be. When it comes to experienced candidates, there's a need today to ...
Main Feature
Search is on target
For marketers who compete in local and regional markets, geo-targeted search can be a boon to building business.
Vertical Feature
Industrial strength
Finding ways to add excitement to an often stodgy sector may be the best bet for industrial and manufacturing marketers, Pamela Oldham reports.
Analysis
Education, transparency key for online
Online marketers are standing behind their practices in the face of governmental scrutiny. Many believe that education — not stricter regulations or changing practices — ...
News Articles
Social strategy is in this fall
For their back-to-school efforts, a number of multichannel merchants are marrying microsites with a significant push into social networking.
Squeezed, newspapers try to adapt
After another round of shakeups over the past week, the newspaper industry continued its adjustment to changing patterns of media consumption and rising fuel and ...
Olympics to embrace digital
In a world where consumers are making more decisions about how they consume content, the Olympics — with its large viewership and significant sponsorships — ...
Optimized
RSS marketing offers often-overlooked benefits for advertisers
Although research indicates that more Internet users are subscribing to really simple syndication (RSS) feeds, many companies still overlook this effective marketing medium.
Nailed It
DMNews talks with Kim Gnatt, VP of Internet at Footsmart.com
Kim Gnatt, VP of Internet at Footsmart.com, discusses how the foot- and lower body-care retailer automated its Web site's cross-sell recommendations and increased revenue.
Editorial
Technology brings potential for relevance, personalizing
When my (now) husband and I drove out of Brooklyn last month for our Vermont wedding and Maine honeymoon, we enjoyed our first extended experience ...
Op-Ed
Fight negativity on your own terms
Today, content comes in a variety of flavors. Some is positive, some is neutral, and some can be...well, downright negative. Often this less than flattering ...
Don't forget qualitative research
Direct marketing programs can succeed or fail based on an often undervalued piece of the puzzle — customer motivation. Sure, some DM programs are driven ...
Gloves Off
How can nonprofits keep donors engaged?
Amid world events such as genocide, natural disasters, disease and poverty, nonprofits vie to maintain close ties and ongoing support from donor bases in a ...
The Work
Creative campaigns from Forest City Commercial Management, Agent Provocateur and Mastic and Alcoa Home Exteriors
Strategic mailing fills shopping center for Forest City Commercial Management; Agent ProvocateurWeb site has intimate appeal; and Mastic and Alcoa Home Exteriors PURL bumps up ...
ToolBox
Search engine optimization, determining effective offers and measuring e-mail campaign success
Search engine optimization tips; determine the most effective for a DM campaign; and measuring the success of e-mail marketing programs.
Third Screen
Trivia campaign from Ikea expands its mobile efforts
Beginning with its July 28 catalog, furniture merchant Ikea will include an insert that offers customers the opportunity to get discounts by answering trivia questions ...
Most Popular
Most Emailed
Most Recent
Direct mail loses ground to digital post-recovery
Three trends to watch in e-mail marketing
Editorial: The DM landscape has changed permanently
Brands tip off NCAA direct marketing campaigns
Measurement options make Facebook a marketing win
Do celebrities help social media campaigns?
Data Segmentation drops the big, bad attitude
Consumers expect real-time results
Diapers.com testing social media, e-mail integration with Responsys' tool
Staples kicks off b-to-b site
Direct mail loses ground to digital post-recovery
Making direct mail and e-mail work together
Starwood targeting competitors' customers with hush-hush loyalty program
Gupta agrees to pay $7.4M to settle SEC charges
Staples kicks off b-to-b site
Measurement options make Facebook a marketing win
Diapers.com testing social media, e-mail integration with Responsys' tool
Three trends to watch in e-mail marketing
LL Bean debuts e-commerce site, catalog for spring collection
Variable data helps make print personal
Einstein Bros. parent names Young & Rubicam AOR
Zappos.com uses puppets to promote customer service work
Barnes & Noble promotes 'Matterhorn' release with e-mail-focused effort
Footlocker.com launches PIP targeting e-commerce buyers
Aflac launches user-generated video contest
Superpages feeds small business clients' coupons to Twitter
Making direct mail and e-mail work together
Telecoms, movie studios partner on $30M Movies on Demand push
Lay's launches 'Happiness Exhibit' engagement campaign
Ad budgets in flux, but digital, FSIs up in 2009: Kantar Media
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