When my (now) husband and I drove out of Brooklyn last month for our Vermont wedding and Maine honeymoon, we enjoyed our first extended experience ...
Today, content comes in a variety of flavors. Some is positive, some is neutral, and some can be...well, downright negative. Often this less than flattering ...
Direct marketing programs can succeed or fail based on an often undervalued piece of the puzzle — customer motivation. Sure, some DM programs are driven ...
Amid world events such as genocide, natural disasters, disease and poverty, nonprofits vie to maintain close ties and ongoing support from donor bases in a ...
For marketers who compete in local and regional markets, geo-targeted search can be a boon to building business.
Finding ways to add excitement to an often stodgy sector may be the best bet for industrial and manufacturing marketers, Pamela Oldham reports.
Strategic mailing fills shopping center for Forest City Commercial Management; Agent ProvocateurWeb site has intimate appeal; and Mastic and Alcoa Home Exteriors PURL bumps up ...
Kim Gnatt, VP of Internet at Footsmart.com, discusses how the foot- and lower body-care retailer automated its Web site's cross-sell recommendations and increased revenue.
In printing and production, there's not as many jobs as there used to be. When it comes to experienced candidates, there's a need today to ...
Online marketers are standing behind their practices in the face of governmental scrutiny. Many believe that education — not stricter regulations or changing practices — ...
For their back-to-school efforts, a number of multichannel merchants are marrying microsites with a significant push into social networking.
After another round of shakeups over the past week, the newspaper industry continued its adjustment to changing patterns of media consumption and rising fuel and ...
In a world where consumers are making more decisions about how they consume content, the Olympics — with its large viewership and significant sponsorships — ...
Although research indicates that more Internet users are subscribing to really simple syndication (RSS) feeds, many companies still overlook this effective marketing medium.
Search engine optimization tips; determine the most effective for a DM campaign; and measuring the success of e-mail marketing programs.
Beginning with its July 28 catalog, furniture merchant Ikea will include an insert that offers customers the opportunity to get discounts by answering trivia questions ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
