July 2008 30 28 Issue of Direct Marketing News

July 2008 30 28 Issue of Direct Marketing News

Editorial

Technology brings potential for relevance, personalizing

When my (now) husband and I drove out of Brooklyn last month for our Vermont wedding and Maine honeymoon, we enjoyed our first extended experience ...

Op-Ed

Fight negativity on your own terms

Today, content comes in a variety of fla­vors. Some is positive, some is neutral, and some can be...well, downright negative. Often this less than flattering ...

Don't forget qualitative research

Direct marketing programs can succeed or fail based on an often undervalued piece of the puzzle — customer motivation. Sure, some DM programs are driven ...

Gloves Off

How can nonprofits keep donors engaged?

Amid world events such as genocide, natural disasters, disease and poverty, nonprofits vie to maintain close ties and ongoing support from donor bases in a ...

Main Feature

Search is on target

For marketers who compete in local and regional markets, geo-targeted search can be a boon to building business.

Vertical Feature

Industrial strength

Finding ways to add excitement to an often stodgy sector may be the best bet for industrial and manufacturing marketers, Pamela Oldham reports.

The Work

Creative campaigns from Forest City Commercial Management, Agent Provocateur and Mastic and Alcoa Home Exteriors

Strategic mailing fills shopping center for Forest City Commercial Management; Agent ProvocateurWeb site has intimate appeal; and Mastic and Alcoa Home Exteriors PURL bumps up ...

Nailed It

DMNews talks with Kim Gnatt, VP of Internet at Footsmart.com

Kim Gnatt, VP of Internet at Footsmart.com, discusses how the foot- and lower body-care retailer automated its Web site's cross-sell recommendations and increased revenue.

People News

How can experienced printing and production candidates make their skills more relevant and up-to-date?

In printing and production, there's not as many jobs as there used to be. When it comes to experienced candidates, there's a need today to ...

Analysis

Education, transparency key for online

Online marketers are standing behind their practices in the face of govern­mental scrutiny. Many believe that educa­tion — not stricter regulations or changing practices — ...

News Articles

Social strategy is in this fall

For their back-to-school efforts, a number of multichannel merchants are marrying micro­sites with a significant push into social networking.

Squeezed, newspapers try to adapt

After another round of shakeups over the past week, the newspaper industry continued its adjustment to changing patterns of media consumption and rising fuel and ...

Olympics to embrace digital

In a world where consumers are making more decisions about how they consume content, the Olympics — with its large viewership and significant sponsorships — ...

Optimized

RSS marketing offers often-overlooked benefits for advertisers

Although research indicates that more Internet users are subscribing to really simple syndication (RSS) feeds, many companies still overlook this effec­tive marketing medium.

ToolBox

Search engine optimization, deter­mining effective offers and measuring e-mail campaign success

Search engine optimization tips; determine the most effective for a DM campaign; and measuring the success of e-mail marketing programs.

Third Screen

Trivia campaign from Ikea expands its mobile efforts

Beginning with its July 28 catalog, furniture merchant Ikea will include an insert that offers customers the opportunity to get discounts by answering trivia questions ...

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.