July 2008 30 28 Issue of Direct Marketing News
When my (now) husband and I drove out of Brooklyn last month for our Vermont wedding and Maine honeymoon, we enjoyed our first extended experience ...
Today, content comes in a variety of flavors. Some is positive, some is neutral, and some can be...well, downright negative. Often this less than flattering ...
Direct marketing programs can succeed or fail based on an often undervalued piece of the puzzle — customer motivation. Sure, some DM programs are driven ...
Amid world events such as genocide, natural disasters, disease and poverty, nonprofits vie to maintain close ties and ongoing support from donor bases in a ...
For marketers who compete in local and regional markets, geo-targeted search can be a boon to building business.
Finding ways to add excitement to an often stodgy sector may be the best bet for industrial and manufacturing marketers, Pamela Oldham reports.
Creative campaigns from Forest City Commercial Management, Agent Provocateur and Mastic and Alcoa Home Exteriors
Strategic mailing fills shopping center for Forest City Commercial Management; Agent ProvocateurWeb site has intimate appeal; and Mastic and Alcoa Home Exteriors PURL bumps up ...
Kim Gnatt, VP of Internet at Footsmart.com, discusses how the foot- and lower body-care retailer automated its Web site's cross-sell recommendations and increased revenue.
How can experienced printing and production candidates make their skills more relevant and up-to-date?
In printing and production, there's not as many jobs as there used to be. When it comes to experienced candidates, there's a need today to ...
Online marketers are standing behind their practices in the face of governmental scrutiny. Many believe that education — not stricter regulations or changing practices — ...
For their back-to-school efforts, a number of multichannel merchants are marrying microsites with a significant push into social networking.
After another round of shakeups over the past week, the newspaper industry continued its adjustment to changing patterns of media consumption and rising fuel and ...
In a world where consumers are making more decisions about how they consume content, the Olympics — with its large viewership and significant sponsorships — ...
Although research indicates that more Internet users are subscribing to really simple syndication (RSS) feeds, many companies still overlook this effective marketing medium.
Search engine optimization tips; determine the most effective for a DM campaign; and measuring the success of e-mail marketing programs.
Beginning with its July 28 catalog, furniture merchant Ikea will include an insert that offers customers the opportunity to get discounts by answering trivia questions ...
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.