Diversified Advertising Services, the marketing services division of Omnicom Group Inc., has acquired San-Francisco-based Expert Communications Inc.
Online giant Google Inc. has signed a definitive agreement to acquire communications security and compliance firm Postini for $625 million in cash.
There will be no increases in the domestic basic letter rate in 2008, according to Canada Post.
Rep. John McHugh (R-NY) has again introduced legislation that would outlaw the mailing of tobacco products through the US Postal Service.
/> National gay magazine The Advocate has started mailing its subscription copies without its usual second cover.
Eyeing the small but growing number of consumers using their cell phones to make purchases, PayPal has launched Mobile Checkout.
Epsilon International, the global operations division of Epsilon, has released a set of recommendations to help e-mail marketers comply with Hong Kong's Unsolicited Electronic Messages ...
Itágoesáwithout saying that you can learn a lot about an industry by attending its events. Last week, Merit Direct held its annual co-op event, a ...
It was really only a matter of time before someone figured out a way to take advantage of two of the Internet's bigger trends: consumer-generated ...
Periodical mailers last week voiced their concerns about the Periodical rate hike that took effect July 15.
The Home Depot is in for some rocky times. The retail giant predicts a decrease in earnings per share in fiscal 2008 by 15 percent ...
The Envelope Manufacturers Association, in conjunction with the Direct Marketing Association and the Magazine Publishers Association, last month launched a Please Recycle campaign to encourage ...
With the ongoing national attention on the sometimes booming, sometimes falling housing market, imagining a dream home has become a regular game for American consumers.
Interactive agency Special Ops Media has redesigned Atari's official Dragonball Z Web site to update the look and make it interactive and more user-friendly.
While nonprofit organizations have long recognized the Web's ability to connect with supporters, e-commerce's role, if any, has been very small. This is starting to ...
The average time delay between a consumer's first visit to a Web site and the time of purchase has increased since 2005, according to a ...
Travel searcháengine SideStep Inc. has acquired TripUp Inc. in a deal that will couple TripUp's community and social network with SideStep's access to online travel ...
Too often, small businesses don't realize how easy it is to market themselves, according to Trynka Shineman, senior vice president of North American marketing at ...
From misplaced or stolen laptops to the sophisticated penetration of computer networks by teams of hackers, hardly a day goes by without news coverage of ...
Relax. this is not another lecture on how to get on MySpace and start putting videos on YouTube. In fact, most companies should be cautious ...
Spanish grocery store chain Caprabo reduced the production time of creating in-store promotions from 30 to 15 days, since adopting Hewlett-Packard's Retail Marketing Automation (RMA) ...
There is not always power in numbers. Whether an organization is local, national or global, the process of centralizing commercial printing, promotional products, warehousing and ...
In my last column (Keep e-mail off death row, July 9), I spoke of how we could kill e-mail, or the killer app, by failing ...
On DM's key strength is in measurement, congratulations on a column that gets to the heart of the matter by assessing where direct has been, ...
Eighty-eightápercent of youth-fluentials, or children with the most influence over their peers, were more likely to pay attention to a company's brand or product if ...
The Gospel Music Channel has signed an exclusive advertising sales representation agreement with multiplatform advertising sales firm WorldLink.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
