July 16, 2007 29 26 Issue of Direct Marketing News

Miscellaneous

Expert Communications Inc. joins Omnicom's Star marketing

Diversified Advertising Services, the marketing services division of Omnicom Group Inc., has acquired San-Francisco-based Expert Communications Inc.

Google to acquire Postini for $625 million

Online giant Google Inc. has signed a definitive agreement to acquire communications security and compliance firm Postini for $625 million in cash.

Canada Post says no increase for domestic letter rates in 2008

There will be no increases in the domestic basic letter rate in 2008, according to Canada Post.

McHugh bill would stop mail-order cigarettes

Rep. John McHugh (R-NY) has again introduced legislation that would outlaw the mailing of tobacco products through the US Postal Service.

Gay magazine Advocate mailed without second cover

/> National gay magazine The Advocate has started mailing its subscription copies without its usual second cover.

PayPal launches mobile-checkout service

Eyeing the small but growing number of consumers using their cell phones to make purchases, PayPal has launched Mobile Checkout.

Epsilon releases guidelines for e-mailing in Hong Kong market

Epsilon International, the global operations division of Epsilon, has released a set of recommendations to help e-mail marketers comply with Hong Kong's Unsolicited Electronic Messages ...

Why Generation Y loves direct marketing

Itágoesáwithout saying that you can learn a lot about an industry by attending its events. Last week, Merit Direct held its annual co-op event, a ...

ExpoTV brings video to user reviews online

It was really only a matter of time before someone figured out a way to take advantage of two of the Internet's bigger trends: consumer-generated ...

Periodical rate hike worries small mailers

Periodical mailers last week voiced their concerns about the Periodical rate hike that took effect July 15.

Home Depot 'laser-focused' on retail after earnings hit

The Home Depot is in for some rocky times. The retail giant predicts a decrease in earnings per share in fiscal 2008 by 15 percent ...

EMA unveils 'Please Recycle' campaign

The Envelope Manufacturers Association, in conjunction with the Direct Marketing Association and the Magazine Publishers Association, last month launched a Please Recycle campaign to encourage ...

Coldwell Banker showing infotainment videos

With the ongoing national attention on the sometimes booming, sometimes falling housing market, imagining a dream home has become a regular game for American consumers.

Dragonball user site revamped

Interactive agency Special Ops Media has redesigned Atari's official Dragonball Z Web site to update the look and make it interactive and more user-friendly.

Nonprofits use online 'malls'

While nonprofit organizations have long recognized the Web's ability to connect with supporters, e-commerce's role, if any, has been very small. This is starting to ...

Buyers waiting longer before purchasing online

The average time delay between a consumer's first visit to a Web site and the time of purchase has increased since 2005, according to a ...

SideStep acquires TripUp for UGC

Travel searcháengine SideStep Inc. has acquired TripUp Inc. in a deal that will couple TripUp's community and social network with SideStep's access to online travel ...

Mailing services enable cost- effective direct marketing

Too often, small businesses don't realize how easy it is to market themselves, according to Trynka Shineman, senior vice president of North American marketing at ...

TX, MN push data protection

From misplaced or stolen laptops to the sophisticated penetration of computer networks by teams of hackers, hardly a day goes by without news coverage of ...

Social marketing boosts visibility

Relax. this is not another lecture on how to get on MySpace and start putting videos on YouTube. In fact, most companies should be cautious ...

HP's growing DM footprint leads to retailer savings

Spanish grocery store chain Caprabo reduced the production time of creating in-store promotions from 30 to 15 days, since adopting Hewlett-Packard's Retail Marketing Automation (RMA) ...

Outsourcing printing helps streamline operations

There is not always power in numbers. Whether an organization is local, national or global, the process of centralizing commercial printing, promotional products, warehousing and ...

Consumers, ISPs and senders all have a role in saving e-mail

In my last column (Keep e-mail off death row, July 9), I spoke of how we could kill e-mail, or the killer app, by failing ...

Metrics matter

On DM's key strength is in measurement, congratulations on a column that gets to the heart of the matter by assessing where direct has been, ...

'Youth-fluentials' matter: study

Eighty-eightápercent of youth-fluentials, or children with the most influence over their peers, were more likely to pay attention to a company's brand or product if ...