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Direct Marketing News
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Issue Archive
> July 14, 2008 Issue of Direct Marketing News
July 14, 2008 30 27 Issue of Direct Marketing News
Spotlight
Widgets drive Web readers
Hearst's Chris Johnson talks about using social applications to increase online circulation.
Editorial
Group mentality driving consumer behavior
Less than two years ago, after Time declared "You" as its person of the year, marketers spent lots of time brainstorming ways for consumers to ...
Op-Ed
Adapting your acquisition strategy
Marketers are making dramatic changes in acquisition strategy as rising costs threaten the most effective means of acquiring new buyers — direct mail.
Gloves Off
Does accountable pricing help SMBs?
Now that advertisers can purchase online ads on a CPC, CPA or CPL basis, many small and midsize businesses can place ads next to larger ...
Main Feature
Print Central
Centralizing direct mail production can maximize marketing efficiency, Chantal Todé reports.
Vertical Feature
Market to Uncle Sam
The US government spends trillions of dollars on products and services each year. Mary Elizabeth Hurn explores how to target the right decision makers.
The Work
Creative campaigns from Gore-Tex, Levi's and JG Wentworth
Gore-Tex consumers burn rubber with contest for footwear brand, Levi's online contest fashions results, and JG Wentworth DRTV ad sings praises of targeted marketing.
News Articles
C21 revamps Web strategy
Century21 Real Estate LLC is leveraging its strong brand with new interactive tools to make real estate easier for consumers to find. The real estate ...
HSAN, CPX hook up for vote
To encourage young people to register to vote in the upcoming presidential election, online ad network CPX Interactive has teamed up with nonprofit organization Hip-Hop ...
Blood drives look to social networks for willing donors
Social media applications, such as Facebook and Twitter, are expanding beyond their utility of connecting with friends and being used to encourage people to donate ...
BrandNew
France's eBay ruling may affect the US
On June 30, the Paris-based Tribunal de Commerce ordered eBay to pay $61 million to French luxury goods group LVMH for allegedly allowing the sale ...
Optimized
Breastcancer.org looks at search in Web site revamp
Searching for a treatment for breast cancer is an emotional experience — not a time for a frustrating search. So, when it was redesigning its ...
Technique
Lifestyle segments offer prime targets
Lists that focus on lifestyle can reap big results, from the gay and lesbian market and DINKs to Catholics and the military. Four experts show ...
ToolBox
Implementing online campaigns, getting started in mobile and selling online ads
Maximizing online campaigns beyond technology; making sure revenue isn't affected by unsold ad space; and choosing the right partner to execute a mobile campaign.
Third Screen
VH1 campaign puts mobile spin on classic
VH1 is hoping to attract music fans with a new interactive campaign, running in bars across the country, that uses a broadband-enabled, jukebox-like digital device ...
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