July 2008 30 27 Issue of Direct Marketing News
This Is How We Do It
Hearst's Chris Johnson talks about using social applications to increase online circulation.
Less than two years ago, after Time declared "You" as its person of the year, marketers spent lots of time brainstorming ways for consumers to ...
Marketers are making dramatic changes in acquisition strategy as rising costs threaten the most effective means of acquiring new buyers — direct mail.
Now that advertisers can purchase online ads on a CPC, CPA or CPL basis, many small and midsize businesses can place ads next to larger ...
Centralizing direct mail production can maximize marketing efficiency, Chantal Todé reports.
The US government spends trillions of dollars on products and services each year. Mary Elizabeth Hurn explores how to target the right decision makers.
Gore-Tex consumers burn rubber with contest for footwear brand, Levi's online contest fashions results, and JG Wentworth DRTV ad sings praises of targeted marketing.
Century21 Real Estate LLC is leveraging its strong brand with new interactive tools to make real estate easier for consumers to find. The real estate ...
To encourage young people to register to vote in the upcoming presidential election, online ad network CPX Interactive has teamed up with nonprofit organization Hip-Hop ...
Social media applications, such as Facebook and Twitter, are expanding beyond their utility of connecting with friends and being used to encourage people to donate ...
On June 30, the Paris-based Tribunal de Commerce ordered eBay to pay $61 million to French luxury goods group LVMH for allegedly allowing the sale ...
Searching for a treatment for breast cancer is an emotional experience — not a time for a frustrating search. So, when it was redesigning its ...
Lists that focus on lifestyle can reap big results, from the gay and lesbian market and DINKs to Catholics and the military. Four experts show ...
Maximizing online campaigns beyond technology; making sure revenue isn't affected by unsold ad space; and choosing the right partner to execute a mobile campaign.
VH1 is hoping to attract music fans with a new interactive campaign, running in bars across the country, that uses a broadband-enabled, jukebox-like digital device ...
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.