July 2009 31 19 Issue of Direct Marketing News

July 2009 31 19 Issue of Direct Marketing News

Op-Ed

Maintaining loyalty well worth the effort

There's a saying in the business world: Customer acquisition is an investment, but profitability is built on customer retention. Now, it's more important than ever ...

Use data insights for new customers

New customers are either loyal advocates in training or a drain on company resources from the moment they land in the database. Taking the long-term ...

Editorial: DMNews' special CRM edition

On every page in the July 13 edition of DMNews, you will get some key insights into data management and customer retention — issues critical ...

Gloves Off

How should marketers measure loyalty?

An increasingly complex media mix means accurately predicting which consumers are most profitable is harder than ever. Experts debate how to approach the changing landscape.

Main Feature

Marketers weave web of loyalty

Many multichannel merchants are investing in the e-commerce customer experience as a way to drive results even as economic pressures force them to cutback in ...

Vertical Feature

Net value found in loyalty

Store experiences are often supported by strong online programs that keep consumers coming back to family-oriented merchants.

The Work

Creative campaigns from Carolines on Broadway, Commonwealth Financial, Danner Shoe

Hear what Joel Tretin, group creative director at Ogilvy, thinks of digital CRM efforst from Carolines on Broadway, Commonwealth Financial Group and Danner Shoe Manufacturing ...

Nailed It

Nailed It: DMNews speaks with Phil Bellaria, VP of retention and loyalty marketing at Charter Communications Inc.

Phil Bellaria, VP of retention and loyalty marketing at Charter Communications Inc., discusses the Live It with Charter points-based loyalty program.

Expert Advice

What do hiring managers seek in candidates when looking to fill a CRM position?

First, candidates should understand business challenges facing direct marketers. They must demonstrate knowledge of client pain points and illustrate ways they can help remedy these ...

Direct Choice

Anthropologie mailer shows retailer's capacity to surprise and delight

Most people love birthdays — the anticipation, the excitement, the gifts. But me? I've never really been into them, even as a child. However, after ...

Analysis

Rising coupon fraud weighs on marketers

Digital coupons help marketers boost brand loyalty at a time when consumers are more budget-conscious than ever, but coupon fraud is growing.

News Articles

Bausch & Lomb eyes youth with high-priced online push

Rochester, NY-based Bausch & Lomb kicked off a multimillion-dollar online marketing campaign on June 26 promoting
the US launch of its SofLens daily disposable contact lenses ...

Qdoba adds mobile to loyalty efforts with rewards program

A group of 26 Qdoba stores, all owned by Aztec Partners LLC, is expanding its customer loyalty program into the mobile realm with Qdoba Mobile ...

AirTran finds e-mail helps increase loyalty

AirTran Airways has found that e-mail is a helpful tool to help keep up communications with its frequent flier members. In fact, since the airline ...

New products mark AAD relaunch

The journey from satellite services
provider to Internet retailer of items for the home may sound unusual but, for the folks at AllAmericanDirect.com, it makes perfect ...

High customer costs drive deals

The number of mergers and acquisitions taking place among direct marketing-related firms is down overall, but the marketing services segment has been a hot bed ...

Interactive spend to hit $55B by 2014: Forrester

The Forrester study cited direct mail as the largest sector to be hit by reductions, but noted the affordability of media would free up funds ...

BrandNew

Coaching up UGC

To promote the launch of a new handbag, accessories designer Coach is running a social media sweepstakes campaign. The campaign to promote the new Poppy ...

Optimized

Brands find mobile adds potential to CRM mix

More brands are looking to add the mobile channel to build relationships and be a part of the CRM mix.

Technique

Focus on reputation for success with e-mail

E-mail reputation management is critical to the effectiveness of e-mail campaigns. A sender's poor reputation can affect how many people view — or receive — ...

ToolBox

Toolbox: Where to look first when starting your loyalty program, managing inactive customers and more

Experts offer opinions on loyalty, lead nurturing, technology and engagement.

Third Screen

Hardee's uses mobile for name contest

Hardee's has joined restaurants such as Pizza Hut, Taco Bell, McDonald's and Cold Stone Creamery with a new mobile marketing campaign designed to reach young ...

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