July 2010 Issue of Direct Marketing News
This Is How We Do It
CMO Christa Carone discusses her strategy for redefining the company's brand
The U.S. Postal Service unveiled details of its proposed "exigent price increase" last week and filed an application with its regulator, the Postal Regulatory Commission. ...
At a time of great change, we reach for new words to describe what is happening, even though they later may prove meaningless.
The Internet is forcing every other media platform to replicate its high level of accountability in order to compete for advertising budgets. While television is ...
Location-based marketing allows brands to target individual consumers when they're literally in the neighborhood. Our experts discuss whether it's a necessity for marketers
By implementing seasonal, competitive and promotional changes, the overall theme can be preserved — and the life of the ad extended
Teens control billions in buying power, creating an audience for marketers.
ESPN take the Masters on the road; Fox Soccer promotes World Cup with gaming; Captain Morgan turns 375-ish
Mike Mulligan, general manager of Safeway Direct Insurance explains how his company used direct mail tactics to engage the Hispanic community for the first time ...
Marketers and catalogers that rely on mail to reach consumers decried the USPS's proposed "exigent price increases," saying the hikes would have drastic negative financial ...
Marketers are keeping an open mind about using Twitter's just launched Early Bird Exclusive Offers e-commerce service, but none made a concrete committed to using ...
American Business Media, a business-to-business media association, named Clark Pettit its president and CEO, July 8. He replaced Gordon Hughes, who announced last winter he ...
Clothing retail chain Banana Republic and cable network AMC have teamed up for the second year on an integrated marketing campaign promoting the fourth season ...
Marketers are increasingly using web-based sweepstakes and contests in their integrated marketing campaigns, bringing a classic direct marketing tactic to consumers via the Internet.
Marketers squeeze maximum impact from their multidimensional and nontraditional shaped mailers with targeted creative packages. Our experts explain successful strategies using unique mail pieces
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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