July 2010 Issue of Direct Marketing News

July 2010 Issue of Direct Marketing News

This Is How We Do It

Xerox focuses on personalization

CMO Christa Carone discusses her strategy for redefining the company's brand

Editorial

Marketers bear the brunt of postal woes

The U.S. Postal Service unveiled details of its proposed "exigent price increase" last week and filed an application with its regulator, the Postal Regulatory Commission. ...

Op-Ed

iDirect is the 3-in-1 marketing future

At a time of great change, we reach for new words to describe what is happening, even though they later may prove meaningless.

TV Gains accountability with online link

The Internet is forcing every other media platform to replicate its high level of accountability in order to compete for advertising budgets. While television is ...

Gloves Off

Is location-based marketing a 'must have'?

Location-based marketing allows brands to target individual consumers when they're literally in the neighborhood. Our experts discuss whether it's a necessity for marketers

Main Feature

Fight DRTV fatigue with creative tweaks

By implementing seasonal, competitive and promotional changes, the overall theme can be preserved — and the life of the ad extended

Vertical Feature

Segmenting tweens/teens

Teens control billions in buying power, creating an audience for marketers.

The Work

Creative campaigns from ESPN, Fox Soccer Channel, Captain Morgan

ESPN take the Masters on the road; Fox Soccer promotes World Cup with gaming; Captain Morgan turns 375-ish

Nailed It

Nailed It: DMNews talks with Mike Mulligan, GM, Safeway Direct Insurance

Mike Mulligan, general manager of Safeway Direct Insurance explains how his company used direct mail tactics to engage the Hispanic community for the first time ...

News Articles

Rate increases outrage mailers

Marketers and catalogers that rely on mail to reach consumers decried the USPS's proposed "exigent price increases," saying the hikes would have drastic negative financial ...

Twitter e-commerce play a mixed bag for marketers

Marketers are keeping an open mind about using Twitter's just launched Early Bird Exclusive Offers e-commerce service, but none made a concrete committed to using ...

ABM taps Pettit

American Business Media, a business-to-business media association, named Clark Pettit its president and CEO, July 8. He replaced Gordon Hughes, who announced last winter he ...

Banana Republic's 'Mad Men'

Clothing retail chain Banana Republic and cable network AMC have teamed up for the second year on an integrated marketing campaign promoting the fourth season ...

Optimized

Navigating the online contest trend

Marketers are increasingly using web-based sweepstakes and contests in their integrated marketing campaigns, bringing a classic direct marketing tactic to consumers via the Internet.

Technique

Creative content maximizes direct mail

Marketers squeeze maximum impact from their multidimensional and nontraditional shaped mailers with targeted creative packages. Our experts explain successful strategies using unique mail pieces

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here