Eleanor Trickett has joined DM News as editor in chief. She was formerly the executive editor of sister Haymarket Media title PRWeek, based in New York.
Luvs diapers will increase its marketing budget by 20 percent this year in support of a new multichannel campaign that gets a little help from ...
News Corp., owner of The New York Post, bought two more New York City-based weekly newspapers The Bronx Times and The Bronx Times Reporter on ...
Certegy Check Services Inc. said it is doing everything possible to assuage consumers' fears of identity theft after it became known that a former employee ...
Ozzy Osborne's high-profile music festival Ozzfest and its sponsor Live Nation are taking a new approach to ticket sales this year, by giving away free ...
Kevin Heisler is an analyst at JupiterResearch, New York, and an expert when it comes to the recent MA activity in the industry. Shar VanBoskirk ...
When the US House of Representatives passed the 2008 Financial Services and General Government Appropriations bill last month that eliminated a $29 million payment to ...
Green marketing is becoming so prevalent that it's no longer enough to simply slap a recycled paper logo on direct mailers. Natural products trade show ...
Yahoo has launched Yahoo SmartAds, an advertising platform that allows marketers to deliver tailored display ads to their audiences. In tests conducted on Yahoo FareChase, SmartAds ...
Being a girl's best friend just got easier, now that DeBeers diamonds are available online. International jewelry retailer De Beers joined the likes of Crabtree ...
In its efforts to reach advertising agencies, marketing services firms and chief marketing officers across several industries, marketing company Informative Inc. began a humorous marketing campaign ...
While consumers were waiting in long lines last week to get their hands on Apple's iPhone, it was the marketers who were facing the big chalenges, ...
Here we go again - another trek to our nation's capital for yet another Federal Trade Commission summit on what to do about spam. Will ...
Marketers must work hard to break through the clutter, constantly testing new initiatives and alternative channels in order to attract new business. But consumers are ...
When Mitt Romney's official campaign in Iowa decided to promote its candidate before the Iowa caucus in mid-April, it turned to a mail piece that ...
A recent report from the Federal Trade Commission said policy makers should proceed with caution in the evolving industry of broadband Internet access, which generally ...
Anchor Computer is finding success now that its address-quality software solutions work with IBM Mainframes, in addition to UNIX and Microsoft Windows platforms.
Digital agency Studiocom, a WPP company, was selected June 26 as the interactive agency of record for McCormick Co. Inc., the world's largest spice ...
In its biggest product launch in 20 years, the Americas Beverages division of Cadbury Schweppes is spending an estimated at $50 million to $100 million ...
Staples hoped to get some hang time with consumers through a marketing campaign that found the brand appearing on environmentally conscious hangers.
Displaying the scrappiness of a Silicon Valley upstart, eBay has taken on both Google and Craigslist in the past month as it continues to expand ...
rts Illustrated unveiled a direct response television campaign for a trial subscription to its weekly magazine for sports fans. The 60-second spot, created by Toronto, Canada-based ...
This summer many business mailers who are planning for the fall season have moved large portions of their list rental budgets from direct mail to ...
As seasoned insert-media advertisers, we are frequently asked how to break into the most difficult of all insert categories - bank statements. Bank statement insert-media offers ...
/> In the past several months, many banks have launched merchant-network loyalty programs for their customers.
We've been told this a million times: Complicated questions require complicated answers. The seemingly obvious answers are only there to misguide us. They are there ...
Breathe easy. You have those pay-per-click campaigns set up. They're performing nicely, you're getting a decent ROI and your client is pleased. You're done, right? ...
The major pillars in search-engine marketing or, to be more specific, pay-per-click advertising, are well established.
One of the basic fair information practice principles is openness or notice. The core principle says there should be openness about developments, practices and policies ...
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Costco customers CAN expect wide product choice and low prices - and to know exactly why Costco is e-mailing them.
/> As the big three search engines - Google, MSN and Yahoo - each scoop up digital assets to boost their advertising arsenals, smaller players have ...
During the June 24 broadcast of the EnjoyPool.com 9-Ball Championships on ESPN, sponsor PoolDawg.com racked up a single-day 60 percent increase in sales compared to last ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
