July 2007 29 25 Issue of Direct Marketing News

July 2007 29 25 Issue of Direct Marketing News

Miscellaneous

Trickett named editor in chief of DM News

Eleanor Trickett has joined DM News as editor in chief. She was formerly the executive editor of sister Haymarket Media title PRWeek, based in New York.

In Luvs campaign 'All You Need Is Love'

Luvs diapers will increase its marketing budget by 20 percent this year in support of a new multichannel campaign that gets a little help from ...

News Corp. blazes acquisition trail amid Dow Jones turmoil

News Corp., owner of The New York Post, bought two more New York City-based weekly newspapers The Bronx Times and The Bronx Times Reporter on ...

Certegy "doing everything possible" to ensure trust with consumers after data breach

Certegy Check Services Inc. said it is doing everything possible to assuage consumers' fears of identity theft after it became known that a former employee ...

Free Ozzfest ticket offer puts advertisers in front of fans

Ozzy Osborne's high-profile music festival Ozzfest and its sponsor Live Nation are taking a new approach to ticket sales this year, by giving away free ...

VanBoskirk, Heisler weigh in on the effects of recent M&As

Kevin Heisler is an analyst at JupiterResearch, New York, and an expert when it comes to the recent MA activity in the industry. Shar VanBoskirk ...

Mailers react to $29M House cut

When the US House of Representatives passed the 2008 Financial Services and General Government Appropriations bill last month that eliminated a $29 million payment to ...

New Hope reaps leads from seed mailers

Green marketing is becoming so prevalent that it's no longer enough to simply slap a recycled paper logo on direct mailers. Natural products trade show ...

Yahoo launches Smart Ads to further tailor display ads to audiences

Yahoo has launched Yahoo SmartAds, an advertising platform that allows marketers to deliver tailored display ads to their audiences. In tests conducted on Yahoo FareChase, SmartAds ...

DeBeers opens online store

Being a girl's best friend just got easier, now that DeBeers diamonds are available online. International jewelry retailer De Beers joined the likes of Crabtree ...

Informative places bets in new Web push

In its efforts to reach advertising agencies, marketing services firms and chief marketing officers across several industries, marketing company Informative Inc. began a humorous marketing campaign ...

Apple's iPhone changes the game for mobile

While consumers were waiting in long lines last week to get their hands on Apple's iPhone, it was the marketers who were facing the big chalenges, ...

Keep e-mail off death row

Here we go again - another trek to our nation's capital for yet another Federal Trade Commission summit on what to do about spam. Will ...

Personalized transactions add marketing value

Marketers must work hard to break through the clutter, constantly testing new initiatives and alternative channels in order to attract new business. But consumers are ...

Mitt Romney mails USPS-compatible DVDs

When Mitt Romney's official campaign in Iowa decided to promote its candidate before the Iowa caucus in mid-April, it turned to a mail piece that ...

Mixed reaction to FTC net neutrality report

A recent report from the Federal Trade Commission said policy makers should proceed with caution in the evolving industry of broadband Internet access, which generally ...

Anchor Software stays steady with mainframers

Anchor Computer is finding success now that its address-quality software solutions work with IBM Mainframes, in addition to UNIX and Microsoft Windows platforms.

McCormick names Studiocom as its AOR

Digital agency Studiocom, a WPP company, was selected June 26 as the interactive agency of record for McCormick Co. Inc., the world's largest spice ...

Sports drink ads run across media

In its biggest product launch in 20 years, the Americas Beverages division of Cadbury Schweppes is spending an estimated at $50 million to $100 million ...

Staples spruces up green image

Staples hoped to get some hang time with consumers through a marketing campaign that found the brand appearing on environmentally conscious hangers.

eBay takes on big ad players

Displaying the scrappiness of a Silicon Valley upstart, eBay has taken on both Google and Craigslist in the past month as it continues to expand ...

SI pushes in-depth, quality coverage

rts Illustrated unveiled a direct response television campaign for a trial subscription to its weekly magazine for sports fans. The 60-second spot, created by Toronto, Canada-based ...

Mailing plan outlook: What's in store for the fall?

This summer many business mailers who are planning for the fall season have moved large portions of their list rental budgets from direct mail to ...

How to make a strong statement

As seasoned insert-media advertisers, we are frequently asked how to break into the most difficult of all insert categories - bank statements. Bank statement insert-media offers ...

Retail loyalty you can bank on

/> In the past several months, many banks have launched merchant-network loyalty programs for their customers.

When it comes to optimizing your Web site, don't forget to test the obvious first

We've been told this a million times: Complicated questions require complicated answers. The seemingly obvious answers are only there to misguide us. They are there ...

The biggest threat to your PPC campaigns? Complacency

Breathe easy. You have those pay-per-click campaigns set up. They're performing nicely, you're getting a decent ROI and your client is pleased. You're done, right? ...

Microsoft adCenter 101

The major pillars in search-engine marketing or, to be more specific, pay-per-click advertising, are well established.

For privacy notices, one size doesn't have to fit all

One of the basic fair information practice principles is openness or notice. The core principle says there should be openness about developments, practices and policies ...

Making inroads to the inbox: Is permission enough?

Costco customers CAN expect wide product choice and low prices - and to know exactly why Costco is e-mailing them.

What big buys could mean for search

/> As the big three search engines - Google, MSN and Yahoo - each scoop up digital assets to boost their advertising arsenals, smaller players have ...

Pool site ups sales 60%

During the June 24 broadcast of the EnjoyPool.com 9-Ball Championships on ESPN, sponsor PoolDawg.com racked up a single-day 60 percent increase in sales compared to last ...

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.