• Cover Story: Under (and so over) the Influence—15 mavericks, brands, and legislators that catalyzed the marketing industry over the past year • One Tough Question: Where does the responsibility lie for customers’ privacy in terms of data used for marketing? • Battle of the Brands: Is Baskin-Robbins still the flavor of the month, or can Cold Stone Creamery scoop it? • Special Feature: 3 Things Every Content Marketing Better Know • Infographic: Measures of Marketing Performance
What happens when you think you've got all your targeting/campaign ducks in a row—only to get no results? Answers due to email@example.com by July 26.
Seems like a top client is subtly demanding a kickback—what would you do? See what our readers had to say.
The airline's rebrand promises a more tech-savvy, customer-centric experience.
As customers' buying habits continue to change, content marketing strategies need to evolve, as well.
One of the challenges that a financial services institution faces with its content marketing is that topics are often arcane and dry.
Month 7 at Mitel: Digital marketing represents both a key driver and key outcome of the Mitel marketing function's transformation.
Marketers need to solidify their content ideas before deciding on which social network their content will live.
Here are three brands using VoC techniques to build and maintain customer engagement.
Email, the blast 'em out and collect the money standby of direct marketers, just got a lot more complicated.
The USPS has been actively developing tools and incentives designed to better connect direct mail and digital channels.
Every organization that touches consumer data is directly responsible for creating and maintaining authentic security and consumer trust.
Protecting online privacy is a shared responsibility, and businesses, consumers, and government all have a part to play.
Where does the responsibility lie for customers' privacy in terms of data used for marketing?
While customers have responsibility for deciding what information they provide to companies, the responsibility for protecting that data lies squarely with the company collecting and ...
Measuring marketing performance is a must now more than ever before.
The Atlanta-based bank's optimized website pays dividends.
The safety signage manufacturer boosts conversions with testing tool that doesn't tax its IT department.
For ages marketers have used—and still do use—CPL to abbreviate cost per lead.
Some quick info hits to keep you up-to-date, including the number of companies that have a chief marketing technologist.
See what our Twitter followers have been getting up to this month. Follow us @dmnews.
What's in our mailbox this month: landscaping and lawn care mailers.
Grumpy Cat epitomizes today's obsessions; the individuals, issues, and brands that are captivating consumers and marketers alike, until they don't—Angry Birds is so yesterday.
15 mavericks, brands, and legislators that catalyzed the marketing industry over the past year.
We all scream for ice cream, but what two of the top ice cream chains are screaming for is a clue.
Chico's launched its third annual "May Is for Miracles" campaign this past spring to drive digital engagement and donations for hospitals.
Sometimes it's important for a brand to have a sense of humor. That's why West Coast grocery chain launched it's recent f&easy multichannel campaign.
Sean Boyle, EVP and director of strategic planning at Publicis Dallas, on why overreliance on data will keep brands from creative greatness.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.