• Forbes CMO leads multichannel effort • Hardware chains match multichannel efforts nearly nail for nail • Turning ‘like’ to love: Marketers give social thumbs up
Multititle publisher Bonnier Corp. is using email marketing to build relationships with customers who are subscribing to its new iPad magazine. Subscribers who opt in ...
Reading and sending email are two of the primary uses of a mobile device. Considering this, those responsible for digital marketing must make an effort ...
Electronic Scrip Inc. (ESI) introduced its eScrip program in 1999 to serve as a fundraising conduit for schools and nonprofits to receive a portion of ...
Toyota Motor Corp. and Salesforce.com are partnering to bring CRM to a new frontier: the dashboards of consumers' automobiles. The companies said in late May ...
Alison Mittelstadt, VP of marketing at E-Trade, discusses how it approaches social media given regulatory obstacles.
Several media outlets, including The New York Times, Wired and NBC's Digital Life blog have reported that the telephone call is dying as a form ...
Display advertising leaders AOL and Yahoo are stepping up their banner ad innovation to improve interactivity with consumers and fend off competition from targeted ad ...
Two years of deal-seeking and a faltering economic recovery mean consumers won't stop looking for discounts, and offline deals will remain an important tactic for ...
Direct marketers are able to personalize consumer experiences across multiple touchpoints with the advent of digital marketing and new software packages. Customers who visit a ...
Commerce Payment Systems, a provider of credit card processing solutions, was prospecting for new accounts mainly through paid search, but its costs were rising sharply, ...
Retailers have sped up implementation of mobile payments in an effort to simplify and drive in-store, online and mobile transactions.
Incipio Technologies, an Irvine, Calif.-based retailer of laptop, smartphone and tablet cases, sells its products online and in more than 35,000 retail locations throughout the ...
Lynn Gore, VP of marketing at Plow & Hearth, discusses strategy for a uniform brand message across various channels.
Top brands are introducing digital and social elements to summer road tours and live events to continue interaction with consumers well after the appeal of ...
Mergers and acquisitions in the marketing services industry more than doubled year-over-year in both value and volume in May, despite disappointing economic and unemployment numbers ...
As the online consumer privacy debate takes shape on Capitol Hill, direct marketing agencies are educating their clients on how to actively engage consumers though ...
Daily discount king Groupon, fresh off filing paperwork with the US Securities and Exchange Commission to hold an initial public offering (IPO), took its first ...
American Honda Motor Co. launched the "Super Civic Quest" Facebook scavenger hunt, asking consumers to scour the Internet for clues to help an imaginary Mexican ...
Automobile maintenance company CarMD.com Corp. has boosted its investment in DRTV in recent years, bolstering its strategy of relying on data in its marketing.
E-commerce retailers and wireless companies are teaming up to lobby Congress to simplify the taxation process for digital goods, such as MP3s, e-books, mobile apps ...
Jorge Consuegra never stops moving. The CMO of Forbes Media, and two-time New York City marathon veteran, was born in Havana, Cuba, but his parents ...
The daily deals sector has garnered plenty of headlines in the marketing press recently, including in this publication. That's no surprise given its size (pegged ...
It's been a few years since "engagement mapping" aka "attribution" emerged as the next big thing in online advertising. The concept of looking across digital ...
What makes great editors great is that they are able to connect to both the heart and the head. They know what makes their audience ...
Chet Barnard, CEO of Exit41, and Steve Knapp, director of brand activation and senior partner at Carmichael Lynch, nearly 20 years of agency-side marketing experience, ...
Facebook's ubiquity creates opportunities for marketers to reach customers with more relevant and interactive messages .
Measuring the value of marketing efforts on Facebook remains a mix of art and science. While most marketers agree that putting an exact value on ...
Sarah Personette, director of global agency relations at Facebook, discusses her new unit.
With more and more consumers using digital technology throughout the purchase process, home specialty retailers such as The Home Depot and Lowe's are bridging their ...
Elmer's Products wanted to target moms ages 25 to 55 interested in crafts and scrapbooking for the launch of an Elmer's and X-Acto line of ...
As households brace themselves for the annual back-to-school shopping season later this summer, marketers will rely on digital media, and in particular social media, to ...
Zico brand coconut water's latest campaign features NBA star Kevin Garnett and allows consumers to pledge, through Facebook, to live a more natural lifestyle. It ...
The Hertz Corp.'s global "The Gas and The Brake" campaign included a Getaway Giveaway in which US consumers could sign up for the chance to ...
Jell-O Pudding's "Pudding Face" campaign seeks to turn frowns upside down, both on consumers' faces and on their social media pages. The Kraft Foods brand ...
The Information Blanket, an LLC founded by London-based creative agency Beattie McGuinness Bungay (BMB), began distributing blankets in May to new mothers in Uganda. Each ...
Visitors to the Kazemill site, developed by McCann Healthcare Worldwide for pharmaceutical company SSP Japan, can track the location and severity of cold symptoms in ...
Ben Sutherland, Mindshare's global head of direct, discusses the difficulty in segregating existing customers and importance of measurable media.
MetLife deployed a fan engagement program at the New Meadowlands Stadium in East Rutherford, N.J., for New York Giants and Jets fans in an effort ...
Brands need to gain the most from their sales and marketing investments, and now more than ever, proving return on investment is the minimum price ...
Let's be honest: this is not your father's world. There is no guaranteed lifetime employment anymore. In order to prolong job security, employees must not ...
Sad as it is to admit, I've probably engaged in several dozen conversations over the years — some rather heated — that revolved around the ...
To create relevant messaging using cross channel marketing requires the integration of data across channels, but this integration can be a challenge. Marketing is often ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
