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January 29, 2007 29 4 Issue of Direct Marketing News

Miscellaneous

Omaha DMer accused of online child enticement, sexual assault

The president of an Omaha, NE, direct marketing agency was arrested on sexual assault charges Jan. 19.

Donor geography key predictor of giving: Nonprofit Federation show

WASHINGTON -- Customizing direct mail efforts by geography was the topic for representatives from Drakes Bay Fundraising, the American Lung Association, Thompson Habib Denison and ...

Worldata: E-mail lists continue CPM slide

Worldata's 2007 List Price Index shows continued decreases in e-mail list prices, both business to business and business to consumer. Controlled-circulation business magazine list prices ...

DM passport gives lay of the land

The U.S. Postal Service and its Royal Mail counterpart in Britain have to be commended for the number and quality of their print and online ...

Animated character draws big response for TV station

Independent station KCSM-TV's annual fundraising direct mail campaign has generated a 120 percent increase in the size of the average gift from lapsed members thanks ...

5 ways to waste money with PPC advertising

Pay-per-click advertising is the biggest lead generation breakthrough in a long time. Thanks to its ability to narrowly target prospects, tightly manage spending and precisely ...

Food DMers stretch season for bountiful holidays

With consumers doing holiday shopping later every year, savvy direct merchants are figuring out ways to extend their season to compete with bricks-and-mortar etailers. For example, ...

NBA stars assist FedEx global campaign

Five foreign National Basketball Association players will promote FedEx Corp.'s international shipping capabilities in an advertising and marketing campaign titled Go Around the World With ...

Territory Ahead sails on cross-channel waters

CommercialWare Inc. debuted a cross-channel order management system at this month's National Retail Federation show that lets direct marketers such as The Territory Ahead transact ...

Virgin soars on circulars, store refits

A shift in merchandise mix and an aggressive marketing program brought Virgin Megastores its best holiday season in five years. The Los Angeles-based multichannel music and ...

ACLU seeks records on mail surveillance

The American Civil Liberties Union and the Center for National Security Studies filed three Freedom of Information Act requests Jan. 22 seeking the immediate release ...

Utility pays $900,000 for illegally sharing customer data

Washington state regulators have penalized Puget Sound Energy almost $1 million for violating consumer privacy laws by sharing customers' private information with an outside marketing ...

Shop.org takes a peek at the future of retailing

Shop.org's FirstLook 2007, set for Jan. 31-Feb. 2 at Gaylord Palms Resort in Orlando, FL, will focus on the future of retailers and customers alike. The ...

Farecast guarantees airfare predictions

Airfare prediction Web site Farecast.com has debuted a service that lets customers protect the lowest airfare for their trip without buying a ticket. Fare Guard comes ...

Vanity number wins radio test

Radio ads featuring a vanity 800 number drew 58 percent more telephone calls in a recent study than radio ads that gave a numeric toll-free ...

PSAs heat public interest on global warming

As meteorologists forecast 2007 to be the warmest year on record, Environmental Defense has teamed with the Advertising Council on public service announcements urging Americans ...

InfoUSA plans Salesgenie Super Bowl ad

Database services firm infoUSA Inc. for the first time will run a commercial for its Salesgenie.com product during the Super Bowl, one of the nation's ...

PRIMIS rebrands 3 units for integrated marketing

PRIMIS Marketing Group began a major rebranding Jan. 22 that aligns three divisions under the AccuData Integrated Marketing umbrella.

Study: Big box stores losing search engine battle

Consumers are six times more likely to be pointed toward independent or Internet-based retailers than to major bricks-and-mortar retailers, according to a study conducted during ...

Report: Affiliate marketing yields buyers, not browsers

Affiliate marketing delivers consumers who shop more and spend more, buying rather than browsing, according to a study commissioned by Performics, the performance marketing division ...

Reform: It's not nirvana

The recent postal reform legislation passed at the 11th hour by Congress is not nirvana. It may not even work to lessen the size of ...

Net Neutrality can preserve the Internet

When it comes to Net Neutrality, it seems the real issue is money. For the cable and telecom industries, a multi-tiered Internet access speed allows ...

The rate case, and the shape of things to come

The current rate case may mark a revolution in how the U.S. Postal Service determines rates. For the first time, the proposed rate structure would ...

The next hit product is already on the shelf

Throughout my career in direct response television, I've watched many brand marketers seek to leverage DRTV's retail power for their brand. Too many of these ...

Piggly Wiggly's fun is serious business

Though it sounds like a great name for a retro oldies band, I'm actually referring to loyalty program best practices when I talk about Pig ...

Making your to-do list for the coming year

Now that the hustle and bustle of the holiday season is over, marketers need to revamp their search engine campaigns, experts say. Helping consumers to save ...

Socialize' the database beyond marketing

Marketers long have used insights gleaned from customer data to bolster even their most proven campaigns. Increasingly during the past decade, marketing departments in both ...

Don't forget the basics amid all the buzz

In the 1990s, everyone was talking about guerrilla marketing. Creating viral and buzz campaigns was the order of the day and the best way to ...

New engine for primary care physicians

CMPMedica, a provider of healthcare information and education, debuted SearchMedica Primary Care, its second vertical search engine offered under a Web-based service that connects physicians ...