January 2008 30 4 Issue of Direct Marketing News

January 2008 30 4 Issue of Direct Marketing News

Duly Noted

Yahoo mulls cuts

Online giant Yahoo Inc. is reportedly facing a round of layoffs as part of a restructuring to focus on its core businesses.

IP is the new ID

The head of the European Union's group of data privacy regulators, Peter Scharr, said last week that computer IP addresses should generally be regarded as ...

Bigger Priority

The US Postal Service board of governors has approved enlarging the box used for sending Priority Mail.

Spotlight

An interview with Chet Kanojia, CEO of Navic Networks

Q: How is the rise of online video consumption influencing marketing?

Op-Ed

Facebook blunder still a triumph

Like most people, you probably get ad­vice from friends before a big purchase - perhaps you even consult friends on little purchases. You've probably noticed ...

Take a bite-size approach to data

Data governance practices are essential for managing data as an asset. These practices establish repeatable, measurable business processes and manageable policies for improving data quality. ...

Gloves Off

How can the USPS better serve mailers?

John Ward, President of Mail Services at Pitney Bowes, and Michael Gauthier, President and CEO of MarketShare Inc., discuss how the USPS can improve its ...

Main Feature

Be at their beck and call

For companies such as Jenny Craig that want to connect quickly with customers, click-to-call technology provides an immediate personal touch.

Vertical Feature

Nabbing new recruits

Colleges and universities face fierce competition for new student applications, but some of them have found success by utilizing new marketing methods.

The Work

Manhattan Toy/Girl Scout partnership; ExpoTV; Auto Insurance Specialists

Manhattan Toy/Girl Scout partnership sets up camp with Web site; ExpoTV members send in videos for holiday contest; Auto Insurance Specialists uses DRTV to blend ...

Nailed It

NAILED IT: DMNews spends a few minutes with Steven McBride, managing partner, VisualMax

Q: What was Energizer Inc.'s Schick razor brand trying to do with the Schick Girls Guide to Dating campaign?A: Schick wanted to raise brand awareness ...

People News

New hires and career moves in the DM industry

Appointments: Molly Hop, Robert L. Christian, John Sedlak, Josh Golden, Danielle Yuen, Rick Malchow

When an applicant asks for more time to consider an offer

When an applicant asks for more time to consider an offer, what should be my organization's next move? This is a tricky issue. If you ...

Direct Choice

Las Vegas Furniture Market sets table for trade show with fashionable creative

This week, the new Las Vegas Furniture Market (World Market Center), a rapidly expanding, permanent trade show space in downtown Las Vegas, is host­ing its ...

Analysis

Print and online pair for greater circulation

The Atlantic, a monthly magazine reporting on public affairs and culture, is the most recent big-name title to drop its Web site's paid firewall. Until ...

News Articles

HP buys Exstream Software, focuses on VDP potential

Variable-data printing and one-to-one marketing haven't been ex­ploited to their full potential, according to Hewlett-Packard, which has signed a definitive agreement to acquire Ex­stream Software. ...

E-Dialog sold to GSI for $157M

E-commerce services firm GSI Commerce Inc. has signed a definitive agreement to acquire e-mail marketing services firm e-Dialog Inc. in a $157 million deal. The ...

Quebecor receives creditor protection

A Quebec Superior Court justice last Monday approved a motion to place commercial printer Quebecor World un­der Companies' Creditors Arrangement Act (CCAA) protection for 30 ...

MRM Worldwide names first global creative director, Frank

MRM Worldwide has hired Oren I. Frank as the agency's first worldwide chief creative officer. He has served as co-CEO of McCann Erickson in Israel ...

ThinkingCraft bets that brain analysis will help marketers

ThinkingCraft has launched MindSet Data Base — Left Brain Con­sumers, the third of several lists de­signed to help marketers, advertisers and companies target consumers based ...

New Briefs

Publishers Clearing House enlists Q Interactive

Publishers Clearing House has enlisted Q Interactive as its exclusive provider of lead-generation advertising during the registration process on its site. The partnership provides targeted ...

Publicis, Google to partner

Publicis and Google Inc. plan to partner on digital advertising. Google intends to exchange its technology for Publicis' analytical and media planning, more details have ...

Urban Outfitters buys nursery co.

Direct marketer Urban Outfitters Inc. recently agreed to acquire landscaping and garden center J. Franklin Styer Nurser­ies Inc. for an undisclosed sum. According to Urban ...

SEC drops Choice­Point investigation

Consumer data provider Choice­Point Inc. said last week that the Securi­ties and Exchange Commission closed its investigation of stock sales involving the company's top two ...

Mailing & Fulfillment Service Assc. CEO to retire

David A. Weaver, president and CEO of the Mailing & Fulfillment Service Associa­tion, has announced that he will retire July 31. He said he will ...

BrandNew

WPT uses multimedia, geotargeting to promote World Poker Tour

In order to promote this year's World Poker Tour, WPT Enterprises Inc. and its agency of record Digitaria are celebrating the poker-playing community online at ...

Technique

For insert marketers, size matters

Creative is important to any campaign — but for insert offers, weight, dimensions and paper choices are just as critical. Our expert panel weighs in ...

ToolBox

ToolBox: Getting results from trades, social media tips and more

E-MAIL MARKETING: How can I use e-mail for acquisition?; INSERT MARKETING: How do I use trade publications to deliver my direct mail message?; DIGITAL MARKETING: ...

Third Screen

Pizza Hut latest to enter the text ordering arena

The pizza-to-go concept is tak­ing off, as Pizza Hut Inc. has launched its new "Total Mobile Access" ordering platform. The new mobile ordering functional­ity lets ...

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