Online giant Yahoo Inc. is reportedly facing a round of layoffs as part of a restructuring to focus on its core businesses.
The head of the European Union's group of data privacy regulators, Peter Scharr, said last week that computer IP addresses should generally be regarded as ...
The US Postal Service board of governors has approved enlarging the box used for sending Priority Mail.
Q: How is the rise of online video consumption influencing marketing?
Like most people, you probably get advice from friends before a big purchase - perhaps you even consult friends on little purchases. You've probably noticed ...
Data governance practices are essential for managing data as an asset. These practices establish repeatable, measurable business processes and manageable policies for improving data quality. ...
John Ward, President of Mail Services at Pitney Bowes, and Michael Gauthier, President and CEO of MarketShare Inc., discuss how the USPS can improve its ...
For companies such as Jenny Craig that want to connect quickly with customers, click-to-call technology provides an immediate personal touch.
Colleges and universities face fierce competition for new student applications, but some of them have found success by utilizing new marketing methods.
Manhattan Toy/Girl Scout partnership sets up camp with Web site; ExpoTV members send in videos for holiday contest; Auto Insurance Specialists uses DRTV to blend ...
Q: What was Energizer Inc.'s Schick razor brand trying to do with the Schick Girls Guide to Dating campaign?A: Schick wanted to raise brand awareness ...
Appointments: Molly Hop, Robert L. Christian, John Sedlak, Josh Golden, Danielle Yuen, Rick Malchow
When an applicant asks for more time to consider an offer, what should be my organization's next move? This is a tricky issue. If you ...
This week, the new Las Vegas Furniture Market (World Market Center), a rapidly expanding, permanent trade show space in downtown Las Vegas, is hosting its ...
The Atlantic, a monthly magazine reporting on public affairs and culture, is the most recent big-name title to drop its Web site's paid firewall. Until ...
Variable-data printing and one-to-one marketing haven't been exploited to their full potential, according to Hewlett-Packard, which has signed a definitive agreement to acquire Exstream Software. ...
E-commerce services firm GSI Commerce Inc. has signed a definitive agreement to acquire e-mail marketing services firm e-Dialog Inc. in a $157 million deal. The ...
A Quebec Superior Court justice last Monday approved a motion to place commercial printer Quebecor World under Companies' Creditors Arrangement Act (CCAA) protection for 30 ...
MRM Worldwide has hired Oren I. Frank as the agency's first worldwide chief creative officer. He has served as co-CEO of McCann Erickson in Israel ...
ThinkingCraft has launched MindSet Data Base — Left Brain Consumers, the third of several lists designed to help marketers, advertisers and companies target consumers based ...
Publishers Clearing House has enlisted Q Interactive as its exclusive provider of lead-generation advertising during the registration process on its site. The partnership provides targeted ...
Publicis and Google Inc. plan to partner on digital advertising. Google intends to exchange its technology for Publicis' analytical and media planning, more details have ...
Direct marketer Urban Outfitters Inc. recently agreed to acquire landscaping and garden center J. Franklin Styer Nurseries Inc. for an undisclosed sum. According to Urban ...
Consumer data provider ChoicePoint Inc. said last week that the Securities and Exchange Commission closed its investigation of stock sales involving the company's top two ...
David A. Weaver, president and CEO of the Mailing & Fulfillment Service Association, has announced that he will retire July 31. He said he will ...
In order to promote this year's World Poker Tour, WPT Enterprises Inc. and its agency of record Digitaria are celebrating the poker-playing community online at ...
Creative is important to any campaign — but for insert offers, weight, dimensions and paper choices are just as critical. Our expert panel weighs in ...
E-MAIL MARKETING: How can I use e-mail for acquisition?; INSERT MARKETING: How do I use trade publications to deliver my direct mail message?; DIGITAL MARKETING: ...
The pizza-to-go concept is taking off, as Pizza Hut Inc. has launched its new "Total Mobile Access" ordering platform. The new mobile ordering functionality lets ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
