January 2009 31 4 Issue of Direct Marketing News

January 2009 31 4 Issue of Direct Marketing News

This Is How We Do It

Using measurability to make strong agency connections

Engauge's Crawford explains how she brings things together for her agency

Editorial

Obama a model for one-on-one marketing

As I watched the inauguration of President Obama last week with bated breath — mostly in fear of being kicked off of the NYTimes.com live ...

Main Feature

Text message marketing rings true

Consumers love to text — and as a direct response tactic that offers bang for the buck, so do marketers.

Vertical Feature

Drive auto sales online

You'll still see plenty of car commercials on TV and ads in print, but automakers are poised to invest more on the Web, say experts.

People News

What are the best methods for increasing diversity at a digital marketing company?

Digital marketing demands a sophis­ticated work force: business systems analysts, database developers, statis­ticians, graphic designers and client service professionals. To hire top talent in these ...

Direct Choice

Bold postcards for Office Max drive both traffic and leads effectively

Rising prices and a tough economy are hurting everyone. But the answer isn't to stop mailing — rather, the answer is to mail smart.

News Articles

Yahoo, Return Path form partnership

E-mail deliverability services firm Return Path has partnered with Yahoo Mail to extend its anti-spam feedback loop service to Yahoo Mail.

Hispanic food business pub in the pipeline

Abasto, a Spanish-language magazine catering to Hispanic-owned food businesses, will launch this spring.

Ogilvy joins with Unica and Pluris to increase data integration abilities

In a move intended to help it bring data integration solutions to clients, Ogilvy North America has formed strategic alliances with marketing software company Unica ...

Adidas brings customization to wholesale print catalogs

Borrowing from consumer catalogs, Adi­das will add greater customization to its quarterly wholesale catalog through the use of digital printing.

AKQA will revamp NYC Ballet site

Interactive agency AKQA is working on an updated Web experience for its new cli­ent, The New York City Ballet (NYCB). The goal of the site ...

Schwab updates 'Talk to Chuck' push

A new version of Charles Schwab & Co. Inc.'s existing public image aims to address the frustration many Americans feel about the state of financial ...

R2C Group adds Adroit technology

Direct response agency R2C Group has added Adroit technol­ogy to its collection of services, enabling it to manage clients' online display ad creative and adjust ...

Dating sites fight for Valentines

As Valentine's Day approaches, single consumers are shopping for love on the Web, and online dating sites are looking to attract them, making online dating ...

Facing dismal '09, carsellers look for loyalty

This year and next will be critical for auto dealers and manufacturers to improve customer loyalty, and both will have difficulty surviving if they do ...

BrandNew

Weddings get interactive, social

Getting married and not a thing to wear? David's Bridal has launched a "Dress Your Wedding" virtual contest, through which people can dress themselves and ...

Technique

Social media can boost customer loyalty

Whether you take advantage of communities such as Facebook, tools like Twitter or the power of apps, savvy marketers know social media can help CRM ...

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