January 2007 Issue of Direct Marketing News

January 2007 Issue of Direct Marketing News

Miscellaneous

Direct mail read by 32 percent more women ages 25-44 than e-mail: Vertis

Eighty-five percent of women ages 25 to 44 read printed direct mail marketing pieces, despite the influx of electronically generated advertisements throughout the past decade.

'Cakes' campaign may sweeten Food Network's image

Lifestyle entertainment portal Food Network looks to be about more than cooking and to attract a broader primetime audience by promoting its bad boy baking ...

Editorial: Publishers must turn to the Web

There's never been a greater need for unbiased, agenda-free reporting and analysis, yet news over the past few months confirms this isn't a propitious time for media. ...

Toyota drives brand with social network

Car manufacturer Toyota Motor Sales USA Inc. relaunched its Web site for Toyota hybrid owners with a social networking community to give the cultish hybrid consumers a ...

Feinstein offers 2 identity theft bills

Sen. Dianne Feinstein, D-CA, has introduced two bills aimed at protecting individuals from identity theft. One would require businesses to notify consumers in the event ...

Stanton Direct asks marketers to pay their own weight

In response to upcoming postage rate increases, insert media company Stanton Direct Marketing Inc. has reexamined cost per thousand rates, concluding that sometimes inserts aren't ...

Office Max shows fun side of print services

The success of online games launched by OfficeMax during the holidays has spurred the office supply retailer to make games one of the strategies of a national ...

Memetrics xOs testing system finds the best X's and O's

It's a safe bet that few readers of this column care deeply about the technical differences among multivariate testing methodologies. Taguchi, optimal design and discrete ...

Google Unbound: Free online books will spur sales

NEW YORK - Giving away electronic books online is the way to sell more books overall. That was the consensus at the Google Unbound conference ...

NRF show buzzes with new tech, big brand leaders

The National Retail Federation's annual show at Jacob Javits Convention Center in Manhattan was a gathering of big name retailers talking about multichannel branding and ...

Netburn named CDS chairman/CEO

Malcolm Netburn has been named chairman/CEO of Communications Data Services Inc., an international data management firm that provides customized fulfillment services to publishers and direct ...

Time Inc. cuts 289 employees to trim costs

Time Inc., the world's largest magazine publisher, has laid off 289 employees at its top titles in order to expand its branded properties on the ...

USPS seeks comment on standards

The U.S. Postal Service wants more comments from mailers on plans to revise its standards to encourage mail preparation that is compatible with improved USPS ...

Bush signs bill to penalize pretexters

President Bush signed the Telephone Records and Privacy Protection Act of 2006 on Jan. 5. The bill, introduced by Rep. Lamar Smith, R-TX, criminalizes the fraudulent ...

Postal Service simplifies polywrap standards for automation flats

The U.S. Postal Service has simplified its standards for polywrap film on automation-rate flat-size mail pieces so that customers need to meet one set of ...

Technology driving media: ID Media's Lynn Fantom

ID Media, the nation's largest direct and interactive media services firm, celebrates its fifth anniversary this month. The Interpublic Group of Companies Inc.-owned agency plans ...

Mochila expands marketing with $8M in financing

Global online media marketplace Mochila plans a marketing and administrative expansion after securing $8 million in Series B financing. The financing for the media site was ...

Yahoo debuts Personal Finance site

NEW YORK - At New York's 7Square chophouse, representatives of Yahoo announced that the company is launching Yahoo Personal Finance to bring more information to ...

Ostroy thanks DMers for support

As many of you know, my family and I suffered a tragedy Nov. 1 with the death of my wife. Adrienne's killing was brutal and ...

Survey: Consumers eye quality, experience

Consumers want brands that provide consistent quality, a study based on a Roper Reports survey found. Prior experience with a brand tops the list when deciding ...

SUGGing and FRUGGing: Practices as ugly as they sound

We love surveys. Though many people in direct marketing don't know it, we have a large business unit, Authentic Response, that provides a global online ...

Video professor learns marketing lessons well

John W. Scherer began his career by selling computer clones to mom-and-pop computer dealers in the late 1980s. When no one understood how to use ...

E-mails yield fertile December for Planned Parenthood

The Planned Parenthood Federation of America ended 2006 with a bang, raising more than $1 million online in December, nearly $300,000 more than in the ...

Index: Fewer donate, but they dig deeper

The Target Analysis Group Quarterly Index of National Fundraising Performance found a 2.4 percent median decline in donors for the first three quarters of 2006 ...

Doubleday plans shared brochure

Doubleday Entertainment offers multi-marketer ride-along brochures starting in April. Singer Direct, Scarsdale, NY, is managing the program. The brochures will have up to five advertisers and be ...

ParadyszMatera index: Bind-in, blow-in universe expands 25 percent

The active bind-in/blow-in program universe climbed to 2.5 billion opportunities in the third quarter of 2006, up 25 percent from third-quarter 2005, according to the ...

Inserts by Mail goes national

Inserts by Mail, an alternative media division of Hindle Advertising Inc., has launched a national insert program. The 10-year-old company is best known for its flagship Mad ...

Earle Angstadt was larger than life

nt size="2 I was sad to learn about the passing of Earle Angstadt. He made a

New Year's resolutions for the teleservices industry

nt size="2 The teleservices channel is full of planners. Everyone knows that every hour,

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