Eighty-five percent of women ages 25 to 44 read printed direct mail marketing pieces, despite the influx of electronically generated advertisements throughout the past decade.
Lifestyle entertainment portal Food Network looks to be about more than cooking and to attract a broader primetime audience by promoting its bad boy baking ...
There's never been a greater need for unbiased, agenda-free reporting and analysis, yet news over the past few months confirms this isn't a propitious time for media. ...
Car manufacturer Toyota Motor Sales USA Inc. relaunched its Web site for Toyota hybrid owners with a social networking community to give the cultish hybrid consumers a ...
Sen. Dianne Feinstein, D-CA, has introduced two bills aimed at protecting individuals from identity theft. One would require businesses to notify consumers in the event ...
In response to upcoming postage rate increases, insert media company Stanton Direct Marketing Inc. has reexamined cost per thousand rates, concluding that sometimes inserts aren't ...
The success of online games launched by OfficeMax during the holidays has spurred the office supply retailer to make games one of the strategies of a national ...
It's a safe bet that few readers of this column care deeply about the technical differences among multivariate testing methodologies. Taguchi, optimal design and discrete ...
NEW YORK - Giving away electronic books online is the way to sell more books overall. That was the consensus at the Google Unbound conference ...
The National Retail Federation's annual show at Jacob Javits Convention Center in Manhattan was a gathering of big name retailers talking about multichannel branding and ...
Malcolm Netburn has been named chairman/CEO of Communications Data Services Inc., an international data management firm that provides customized fulfillment services to publishers and direct ...
Time Inc., the world's largest magazine publisher, has laid off 289 employees at its top titles in order to expand its branded properties on the ...
The U.S. Postal Service wants more comments from mailers on plans to revise its standards to encourage mail preparation that is compatible with improved USPS ...
President Bush signed the Telephone Records and Privacy Protection Act of 2006 on Jan. 5. The bill, introduced by Rep. Lamar Smith, R-TX, criminalizes the fraudulent ...
The U.S. Postal Service has simplified its standards for polywrap film on automation-rate flat-size mail pieces so that customers need to meet one set of ...
ID Media, the nation's largest direct and interactive media services firm, celebrates its fifth anniversary this month. The Interpublic Group of Companies Inc.-owned agency plans ...
Global online media marketplace Mochila plans a marketing and administrative expansion after securing $8 million in Series B financing. The financing for the media site was ...
NEW YORK - At New York's 7Square chophouse, representatives of Yahoo announced that the company is launching Yahoo Personal Finance to bring more information to ...
As many of you know, my family and I suffered a tragedy Nov. 1 with the death of my wife. Adrienne's killing was brutal and ...
Consumers want brands that provide consistent quality, a study based on a Roper Reports survey found. Prior experience with a brand tops the list when deciding ...
We love surveys. Though many people in direct marketing don't know it, we have a large business unit, Authentic Response, that provides a global online ...
John W. Scherer began his career by selling computer clones to mom-and-pop computer dealers in the late 1980s. When no one understood how to use ...
The Planned Parenthood Federation of America ended 2006 with a bang, raising more than $1 million online in December, nearly $300,000 more than in the ...
The Target Analysis Group Quarterly Index of National Fundraising Performance found a 2.4 percent median decline in donors for the first three quarters of 2006 ...
Doubleday Entertainment offers multi-marketer ride-along brochures starting in April. Singer Direct, Scarsdale, NY, is managing the program. The brochures will have up to five advertisers and be ...
The active bind-in/blow-in program universe climbed to 2.5 billion opportunities in the third quarter of 2006, up 25 percent from third-quarter 2005, according to the ...
Inserts by Mail, an alternative media division of Hindle Advertising Inc., has launched a national insert program. The 10-year-old company is best known for its flagship Mad ...
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nt size="2 The teleservices channel is full of planners. Everyone knows that every hour,
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
