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Direct Marketing News
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Issue Archive
> January 21, 2008 Issue of Direct Marketing News
January 21, 2008 30 3 Issue of Direct Marketing News
Duly Noted
Less Private than a mall dressing room?
Consumer concern over the privacy of online shopping grew in 2007, according to a 2,021-person study by the University of Southern California's Center for the ...
Case closed
The Office of the Attorney General of the State of Florida has closed the investigation and will dismiss its lawsuit against World Avenue USA LLC, ...
Mounting attack on fraud
Toronto Strategic Partnership, which consists of law enforcement agencies in the US, Canada and the UK, said it has shut down cross-border teleservices and mailing ...
Turning a New Page
NewPage Corp. will shutter parts of paper operations in three states and cut nearly 700 jobs as part of its acquisition of Stora Enso North ...
Editorial
Strategy, integration key to DM education
This week's Expert Advice column on page 29 of our Jan. 21 print issue raises the question of whether college education matters when making hiring ...
Op-Ed
DR provides Super bang for buck
Super Bowl XLII advertisers will spend more than $135 million on advertising this February 3. The price tag for a 30-second TV spot is $2.7 ...
Happy customers, best advocates
As a direct marketer, you already know the importance of identifying your company's best customers and keeping them happy. Yet, few marketers go the extra ...
The Work
The Citadel, Netzsch, Merlin Law Group
The Citadel, Personalized poster uncovers school spirit; Netzsch, Sweet campaign drives response; Merlin Law Group, Online ads tout legal help.
People News
How much does college education matter in making hiring decisions?
Good experience and the right skills for the job should trump even the most ivy-covered resume. When we are looking to hire marketing analysts, we're ...
New hires and career moves in the DM industry
Direct Choice
When a soccer team has its own credit card, direct creative hits the heart
Soccer, or as we prefer to call it, football, is the most popular sport in Italy. Using a supporter or fan base to tap into ...
Analysis
Fundraising outlook for '08 mediocre
This could be shaping up to be a difficult year for some nonprofit organizations' fundraising efforts because of a combination of factors, including the tough ...
News Articles
Retailers look for government relief
As the President and Congress are in talks over a $140 billion economic stimulus plan, the National Retail Federation board of directors is calling on ...
Sharper Image taps Alliance for e-mail and financial work
In its latest move to revive the brand, Sharper Image has signed a multiyear agreement with Alliance Data Systems Corp. and its Epsilon subsidiary for ...
New Briefs
Sun Microsystems to acquire MySQL AB for $1b
Sun Microsystems Inc. is set to acquire MySQL AB, a developer of open source database software for approximately $1 billion. Open-source database software is used ...
BET launches ad network
Viacom's BET Digital Media has launched a new vertical ad network targeting African Americans online. It encompasses more than 30 sites focused on music, entertainment ...
Construction Guide Magazine sold to Cole Publishing
Bi-monthly Construction Guide Magazine, a niche magazine for contractors and landscapers in the Upper Midwest region of the US, was sold to Cole Publishing. Terms ...
AT&T ousources ad duties
AT&T moved its creative duties for 411 and 1-800-Yellowpages outside its corporation for the first time, awarding the accounts to GSD&M's Idea City. Previously, ad ...
BrandNew
Hallmark Channel uses mobile to promote movie
Family-friendly cable network The Hallmark Channel launched its first interactive mobile campaign last week to promote the premiere of the network's original movie, The Good ...
Optimized
Is in-game advertising ready to take the next step?
In 2006, marketers and analysts were predicting huge growth in the use of interactive or static ads in video games. But in-game ad usage stayed ...
Technique
Use data to handle the disgruntled
After the holiday season, many companies are appeasing those customers unhappy with their purchase experiences. Our experts offer their best customer-soothing strategies.
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