January 2008 30 3 Issue of Direct Marketing News

January 2008 30 3 Issue of Direct Marketing News

Duly Noted

Less Private than a mall dressing room?

Consumer concern over the privacy of online shopping grew in 2007, ac­cording to a 2,021-person study by the University of Southern California's Center for the ...

Case closed

The Office of the Attorney General of the State of Florida has closed the investigation and will dismiss its lawsuit against World Avenue USA LLC, ...

Mounting attack on fraud

Toronto Strategic Partnership, which consists of law enforcement agencies in the US, Canada and the UK, said it has shut down cross-border teleservices and mailing ...

Turning a New Page

NewPage Corp. will shutter parts of paper operations in three states and cut nearly 700 jobs as part of its acquisition of Stora Enso North ...

Editorial

Strategy, integration key to DM education

This week's Expert Advice column on page 29 of our Jan. 21 print issue raises the question of whether college education matters when making hiring ...

Op-Ed

DR provides Super bang for buck

Super Bowl XLII advertisers will spend more than $135 million on advertising this February 3. The price tag for a 30-second TV spot is $2.7 ...

Happy customers, best advocates

As a direct marketer, you already know the importance of identifying your company's best customers and keeping them happy. Yet, few marketers go the extra ...

The Work

The Citadel, Netzsch, Merlin Law Group

The Citadel, Personalized poster uncovers school spirit; Netzsch, Sweet campaign drives response; Merlin Law Group, Online ads tout legal help.

People News

How much does college education matter in making hiring decisions?

Good experience and the right skills for the job should trump even the most ivy-covered resume. When we are looking to hire marketing analysts, we're ...

Direct Choice

When a soccer team has its own credit card, direct creative hits the heart

Soccer, or as we prefer to call it, foot­ball, is the most popular sport in Italy. Using a supporter or fan base to tap into ...

Analysis

Fundraising outlook for '08 mediocre

This could be shaping up to be a difficult year for some nonprofit orga­nizations' fundraising efforts because of a combination of factors, including the tough ...

News Articles

Retailers look for government relief

As the President and Con­gress are in talks over a $140 billion economic stimulus plan, the National Retail Federation board of directors is calling on ...

Sharper Image taps Alliance for e-mail and financial work

In its latest move to revive the brand, Sharper Image has signed a multiyear agreement with Alliance Data Systems Corp. and its Epsilon subsidiary for ...

New Briefs

Sun Microsystems to acquire MySQL AB for $1b

Sun Microsystems Inc. is set to acquire MySQL AB, a developer of open source database software for approxi­mately $1 billion. Open-source database software is used ...

BET launches ad network

Viacom's BET Digital Media has launched a new vertical ad network targeting African Americans online. It encompasses more than 30 sites focused on music, entertainment ...

Construction Guide Maga­zine sold to Cole Publishing

Bi-monthly Construction Guide Maga­zine, a niche magazine for contractors and landscapers in the Upper Midwest region of the US, was sold to Cole Publishing. Terms ...

AT&T ousources ad duties

AT&T moved its creative duties for 411 and 1-800-Yellowpages outside its corporation for the first time, awarding the accounts to GSD&M's Idea City. Previously, ad ...

BrandNew

Hallmark Channel uses mobile to promote movie

Family-friendly cable network The Hallmark Channel launched its first interactive mobile campaign last week to promote the premiere of the network's original movie, The Good ...

Optimized

Is in-game advertising ready to take the next step?

In 2006, marketers and analysts were predicting huge growth in the use of in­teractive or static ads in video games. But in-game ad usage stayed ...

Technique

Use data to handle the disgruntled

After the holiday season, many companies are appeasing those customers unhappy with their purchase experiences. Our experts offer their best customer-soothing strategies.

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