Consumer concern over the privacy of online shopping grew in 2007, according to a 2,021-person study by the University of Southern California's Center for the ...
The Office of the Attorney General of the State of Florida has closed the investigation and will dismiss its lawsuit against World Avenue USA LLC, ...
Toronto Strategic Partnership, which consists of law enforcement agencies in the US, Canada and the UK, said it has shut down cross-border teleservices and mailing ...
NewPage Corp. will shutter parts of paper operations in three states and cut nearly 700 jobs as part of its acquisition of Stora Enso North ...
This week's Expert Advice column on page 29 of our Jan. 21 print issue raises the question of whether college education matters when making hiring ...
Super Bowl XLII advertisers will spend more than $135 million on advertising this February 3. The price tag for a 30-second TV spot is $2.7 ...
As a direct marketer, you already know the importance of identifying your company's best customers and keeping them happy. Yet, few marketers go the extra ...
The Citadel, Personalized poster uncovers school spirit; Netzsch, Sweet campaign drives response; Merlin Law Group, Online ads tout legal help.
Good experience and the right skills for the job should trump even the most ivy-covered resume. When we are looking to hire marketing analysts, we're ...
Soccer, or as we prefer to call it, football, is the most popular sport in Italy. Using a supporter or fan base to tap into ...
This could be shaping up to be a difficult year for some nonprofit organizations' fundraising efforts because of a combination of factors, including the tough ...
As the President and Congress are in talks over a $140 billion economic stimulus plan, the National Retail Federation board of directors is calling on ...
In its latest move to revive the brand, Sharper Image has signed a multiyear agreement with Alliance Data Systems Corp. and its Epsilon subsidiary for ...
Sun Microsystems Inc. is set to acquire MySQL AB, a developer of open source database software for approximately $1 billion. Open-source database software is used ...
Viacom's BET Digital Media has launched a new vertical ad network targeting African Americans online. It encompasses more than 30 sites focused on music, entertainment ...
Bi-monthly Construction Guide Magazine, a niche magazine for contractors and landscapers in the Upper Midwest region of the US, was sold to Cole Publishing. Terms ...
AT&T moved its creative duties for 411 and 1-800-Yellowpages outside its corporation for the first time, awarding the accounts to GSD&M's Idea City. Previously, ad ...
Family-friendly cable network The Hallmark Channel launched its first interactive mobile campaign last week to promote the premiere of the network's original movie, The Good ...
In 2006, marketers and analysts were predicting huge growth in the use of interactive or static ads in video games. But in-game ad usage stayed ...
After the holiday season, many companies are appeasing those customers unhappy with their purchase experiences. Our experts offer their best customer-soothing strategies.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
