January 2009 31 3 Issue of Direct Marketing News
This Is How We Do It
Q Interactive's CEO discusses printable online coupons and the economy
Last October, the DMNews team had an unparalleled opportunity to eavesdrop on the judges of the John Caples International Awards, who gathered in New York ...
I've overheard a number of my colleagues whining over the lack of Internet media spending, given that 80% of the population are on the Web ...
Search and display advertising each compete for dollars, eyes and results. Search can lead to a stronger ROI, while display can punch up online conversion. ...
The popularity of multifunction printers is growing as small to midsize companies discover how the devices help them compete with the big guys.
Marketing to healthcare providers is no longer about piles of freebies. Now, creative strategies are necessary to stand out.
Kevin Cobb, interactive brand manager at Internet provider Embarq, discusses the company's "48 Seconds" user-generated video contest.
Apple advertisements always seem to grab my attention and impress me, and this one was no exception. The way that this ad takes over the ...
The print industry is undergoing a sea change, and companies everywhere are scrambling to get ahead of the curve — or at least stay solvent.
Fast food retailers are fighting for consumer attention in the weakened economy. Quiznos, Wendy's and Domino's Pizza have all recently launched campaigns vying to get ...
As the country anticipates Barack Obama's inauguration this week, wondering if he can turn the economy around, marketers touting environmental messages wonder what the new ...
Have a funny photo? Hallmark is hosting a new greeting card competition, "YourBloopers," where the winning entry becomes a new card and earns a $2,500 ...
When television broadcasts switch from analog to digital, untold new opportunities for digital and mobile marketing will be available, because the Federal Communications Commission voted ...
Search marketing is a global endeavor — after all, your potential customers can come from anywhere around the world. Four experts share tips on how ...
While Barack Obama may be giving up his BlackBerry, citizens around him will be embracing theirs at this week's Presidential Inauguration. The president-elect told his ...
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