January 2009 31 3 Issue of Direct Marketing News

January 2009 31 3 Issue of Direct Marketing News

Spotlight

Online coupons redeemed

Q Interactive's CEO discusses printable online coupons and the economy

Editorial

Caples Awards showcase creativity, courage

Last October, the DMNews team had an unparalleled opportunity to eavesdrop on the judges of the John Caples International Awards, who gathered in New York ...

Don't expect an overnight spend shift

I've overheard a number of my colleagues whining over the lack of Internet media spending, given that 80% of the population are on the Web ...

Gloves Off

Is search or display more effective online?

Search and display advertising each compete for dollars, eyes and results. Search can lead to a stronger ROI, while display can punch up online conversion. ...

Main Feature

Small business printing power

The popularity of multifunction printers is growing as small to midsize companies discover how the devices help them compete with the big guys.

Vertical Feature

Reach doctors with value

Marketing to healthcare providers is no longer about piles of freebies. Now, creative strategies are necessary to stand out.

Nailed It

Nailed It: Embarq's Kevin Cobb

Kevin Cobb, interactive brand manager at Internet provider Embarq, discusses the company's "48 Seconds" user-generated video contest.

Direct Choice

Apple's takeover ad for the iPod touch shows why it is on the cutting edge

Apple advertisements always seem to grab my attention and impress me, and this one was no exception. The way that this ad takes over the ...

Analysis

With their industry at a crossroads, print experts examine alternate revenue streams

The print industry is undergoing a sea change, and companies everywhere are scrambling to get ahead of the curve — or at least stay solvent.

News Articles

Sandwich shops battle over price

Fast food retailers are fighting for con­sumer attention in the weakened economy. Quiznos, Wendy's and Domino's Pizza have all recently launched campaigns vying to get ...

Green pushes have ally in Obama

As the country anticipates Barack Obama's inauguration this week, wondering if he can turn the economy around, marketers touting environmental messages wonder what the new ...

BrandNew

Your finest moment

Have a funny photo? Hallmark is hosting a new greeting card competition, "YourBloopers," where the winning entry becomes a new card and earns a $2,500 ...

Optimized

Proposed delay of digital switch stirs telecom provider debate

When television broadcasts switch from analog to digital, untold new opportunities for digital and mobile marketing will be avail­able, because the Federal Communications Commission voted ...

Technique

Going global with international search

Search marketing is a global endeavor — after all, your potential customers can come from anywhere around the world. Four experts share tips on how ...

Third Screen

Mobile campaigns surround Obama's swearing-in bash

While Barack Obama may be giving up his BlackBerry, citizens around him will be embracing theirs at this week's Presidential Inauguration. The president-elect told his ...

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Featured Articles

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