Media vet Charlie Rutman discusses media buying and planning in the nonprofit and for-profit worlds
It is a new year, but one in which direct and digital marketers continue to watch marketing budgets and exercise caution by sticking with proven ...
E-commerce pros are always looking for ways to get customers to click all the way through to checkout. Two experts discuss whether behavioral targeting is ...
Pizza delivery dynamo Domino's has adjusted and evolved its CRM and list strategy for both direct mail and e-mail to address customers' preferences and their ...
Auto marketers are learning that tight targeting is the key to sales conversions
Direct mail campaign from travel company Backroads, Lego's search effort with iCrossing, Qdoba uses mobile to drive loyalty
Julie Cunnyngham, product marketing director at Hallmark Business Expressions, explains how a campaign generated leads and translated into a new selling strategy for the marketer
Consumers and healthcare professionals now go to the Web before anywhere else to seek health information. Understanding what consumers and professionals want and need, and ...
Apple recently acquired Quattro Wireless, a mobile Web advertising firm — a space in which Google is the dominant player. Google, meanwhile, is selling its ...
The direct and digital marketing space has seen a torrent of mergers and acquisitions recently, including buys by marketing software company Unica, e-mail firm Experian ...
MasterCard Worldwide has launched a data analytics and marketing service for its clients, a sign that validates marketers' trust in transactional data. Direct Media Millard, ...
Since 2007, brands have created Facebook fan pages that users can join or check regularly. However, the social network has given marketers more opportunities for ...
As mobile marketing gains traction, marketers are looking for the best ways to measure the channel and use the data it provides to build relationships ...
Mobile is exciting because it combines many of the models and methods of other channels with the ability to reach and engage consumers anywhere, anytime. ...
More and more, the universality and convenience of SMS is making it the channel of choice for measuring the success of all media, whether mobile ...
Savvy marketers are taking advantage of new mobile advertising platforms that combine opt-in programs with advanced mobile technologies to deliver unprecedented consumer intelligence and more ...
In two decades as a marketer, I've seen many successful campaigns and many that fell short. One of the biggest frustrations is not knowing what ...
In a move to promote its new Multi-Flex Wet/Dry Shaver line, Panasonic has released an iPhone application that lets consumers draw beards, shave them off ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
