January 2010 Issue of Direct Marketing News

January 2010 Issue of Direct Marketing News

This Is How We Do It

A dose of reality and rigor for PSAs

Media vet Charlie Rutman discusses media buying and planning in the nonprofit and for-profit worlds

Editorial

Editorial: Deals are a welcome sign of growth to come

It is a new year, but one in which direct and digital marketers continue to watch marketing budgets and exercise caution by sticking with proven ...

Gloves Off

Can BT alone solve cart abandonment?

E-commerce pros are always looking for ways to get customers to click all the way through to checkout. Two experts discuss whether behavioral targeting is ...

Main Feature

Domino's delivers with centralized database

Pizza delivery dynamo Domino's has adjusted and evolved its CRM and list strategy for both direct mail and e-mail to address customers' preferences and their ...

Vertical Feature

ROI takes wheel after downturn

Auto marketers are learning that tight targeting is the key to sales conversions

The Work

Creative solutions from Backroads, Lego, Qdoba

Direct mail campaign from travel company Backroads, Lego's search effort with iCrossing, Qdoba uses mobile to drive loyalty

Nailed It

Nailed It: Julie Cunnyngham, product marketing director, Hallmark Business Expressions

Julie Cunnyngham, product marketing director at Hallmark Business Expressions, explains how a campaign generated leads and translated into a new selling strategy for the marketer

Expert Advice

What skills do I highlight when interviewing for a position in healthcare digital marketing?

Consumers and healthcare professionals now go to the Web before anywhere else to seek health information. Understanding what consumers and professionals want and need, and ...

Analysis

Google, Apple battle for mobile dominance

Apple recently acquired Quattro Wireless, a mobile Web advertising firm — a space in which Google is the dominant player. Google, meanwhile, is selling its ...

News Articles

Direct M&As heat up in new year

The direct and digital marketing space has seen a torrent of mergers and acquisitions recently, including buys by marketing software company Unica, e-mail firm Experian ...

MasterCard, DMM open data-driven divisions

MasterCard Worldwide has launched a data analytics and marketing service for its clients, a sign that validates marketers' trust in transactional data. Direct Media Millard, ...

Optimized

Brands look to Facebook earlier in campaign development

Since 2007, brands have created Facebook fan pages that users can join or check regularly. However, the social network has given marketers more opportunities for ...

Technique

Make mobile measurement work for you

As mobile marketing gains traction, marketers are looking for the best ways to measure the channel and use the data it provides to build relationships ...

Mobile data can and should be integrated with information from other channels

Mobile is exciting because it combines many of the models and methods of other channels with the ability to reach and engage consumers anywhere, anytime. ...

Marketers should segment and measure based on campaign goals and channel

More and more, the universality and convenience of SMS is making it the channel of choice for measuring the success of all media, whether mobile ...

Mobile provides a depth of data about customers who have opted in

Savvy marketers are taking advantage of new mobile advertising platforms that combine opt-in programs with advanced mobile technologies to deliver unprecedented consumer intelligence and more ...

Mobile marketing enables precision targeting and granular interaction tracking

In two decades as a marketer, I've seen many successful campaigns and many that fell short. One of the biggest frustrations is not knowing what ...

Third Screen

Panasonic debuts 'Beard Buster' app

In a move to promote its new Multi-Flex Wet/Dry Shaver line, Panasonic has released an iPhone application that lets consumers draw beards, shave them off ...

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