January 2007 Issue of Direct Marketing News

January 2007 Issue of Direct Marketing News


Bernhart starts job coaching service for direct marketers

Executive recruiter Jerry Bernhart is helping direct marketers looking for a job with a new service called Job Search Coaching for Direct Marketers.

Sears, IBM launch Second Life virtual store

Sears and IBM have teamed together to launch a prototype virtual store in Second Life, the popular virtual online community where real-life brands are becoming ...

Atlanta Humane Society picks Grizzard Agency

The Grizzard Agency's Grizzard Animal Care Team, which is dedicated to animal welfare nonprofit organizations, has been selected as agency of record for the Atlanta ...

Taking a side on Net Neutrality

Sens. Byron L. Dorgan, D-ND, and Olympia J. Snowe, R-ME, should be commended for introducing a bill last week to guarantee that Internet service providers ...

Sears Canada stretches loyalty program

Sears Canada hopes to expand its fee-based loyalty program this year to a wider group of consumers, using a coordinated campaign of in-store materials, quarterly ...

Faster, easier order forms

The holidays are over, and you're likely a few dollars poorer and a few pounds heavier. But we have a whole new year ahead of ...

Get ready for a surge in mobile search

The United States has nearly 200 million cell phone users, and 31 percent of cell phone users in a 2006 AP-AOL-Pew Research Center mobile lifestyle ...

Printing magazine showcases variable data on cover

It's no secret that marketers are combining digital print and variable data for powerful results on short-run jobs. Recently, trade magazine Graphic Arts Monthly and ...

Growing demand ignites new talent war

I hear it everywhere. And it hasn't been this loud in awhile.

Apple changes core business from computer to mobile, TV

Apple Computer dropped Computer from its name as it introduced its mobile iPhone, Apple TV and a partnership with ATT's Cingular Wireless at the Consumer ...

'Whiteboard' shows what Brown can do

UPS Inc. is spending about $35 million to launch an ad campaign in its biggest marketing push since What Can Brown Do for You? in ...

NCR split could boost Teradata

NCR Corp.'s intent to separate into two independent, publicly traded companies through the spinoff of its Teradata data warehousing business to holders of shares of ...

Home Depot shift signals rise of merchandisers

The news last week that the interim head of Home Depot Direct will report to the merchandising division instead of the company's CEO may reflect ...

New DMA exec unites political, consumer affairs

Steven K. Berry joins the Direct Marketing Association next month as executive vice president for government and consumer affairs, taking a leadership role in the ...

Rodman bounces back into basketball

Basketball bad boy Dennis Rodman is using his celebrity brand to inspire the Bad Boy All-Stars, a team that will face the Harlem Globetrotters during ...

Direct Group acquires HintonHill

Direct Group, a full-service provider of high-volume direct marketing services, has acquired HintonHill, a leading full-service DM management and consulting company.

Yahoo cuts deals for Go for Mobile 2.0

Yahoo's battle with Google for mobile dominance has gone global, as Yahoo last week announced Go for Mobile 2.0 and new distribution agreements with Research ...

Customers steer design process at GGBailey.com

Emily Bailey is e-commerce director at GGBailey.com, the online face for Racemark International, a leading manufacturer of car mats to upscale automakers worldwide. Selling car ...

E-mails harvest 1 million holiday meals

Hunger-relief organization America's Second Harvest-The Nation's Food Bank Network teamed with Merkle | Domain to raise $103,000 this holiday season.

Intelligent Mail on track for 2009

The U.S. Postal Service's Intelligent Mail program, which provides end-to-end visibility for mail acceptance and delivery using standardized intelligent barcodes, continuous mail tracking and quality ...

4 drivers to a VDP campaign

Variable data printing is a convergence of technology and print as well as highly personalized direct mail and, if you have your ear to the ...

FTC: Debt program misleads consumers

A nationwide debt consolidation business violated federal law by misleading and illegally telemarketing to millions of consumers, according to the Federal Trade Commission, which is ...

Equitec buy extends Acxiom's retail abilities

Acxiom Corp. has expanded and enhanced its retail business solution capabilities by acquiring Equitec, a business with marketing and merchandizing optimization expertise in the retail ...

Samsung offers Google products via mobile devices

Samsung and Google Inc. reached a deal to give mobile phone users worldwide access to Google products and services directly from their Samsung mobile phones.

Waterfall platform lets marketers test mobile waters

Marketing technology provider Waterfall Mobile Inc. has launched a mobile messaging platform called Msgme to help marketers add mobile interactivity to their mix more easily.

Search techniques shift the balance for training firm

Search-referred traffic to the Web site of Work-Life Balance Productivity Training Co. has soared more than 1,000 percent while visitor conversion rates have climbed gradually ...

ValueClick tech integrates management of search, online

ValueClick Inc.'s technology division, Mediaplex, has initiated the second phase of its search bid management technology beta, MOJO SEM, which is fully integrated with Mediaplex's ...

Royal Mail plans new business products

Two new products as well as enhancements to existing services aimed at business customers and large-volume mailers in Britain will debut April 2, according to ...

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