Executive recruiter Jerry Bernhart is helping direct marketers looking for a job with a new service called Job Search Coaching for Direct Marketers.
Sears and IBM have teamed together to launch a prototype virtual store in Second Life, the popular virtual online community where real-life brands are becoming ...
The Grizzard Agency's Grizzard Animal Care Team, which is dedicated to animal welfare nonprofit organizations, has been selected as agency of record for the Atlanta ...
Sens. Byron L. Dorgan, D-ND, and Olympia J. Snowe, R-ME, should be commended for introducing a bill last week to guarantee that Internet service providers ...
Sears Canada hopes to expand its fee-based loyalty program this year to a wider group of consumers, using a coordinated campaign of in-store materials, quarterly ...
The holidays are over, and you're likely a few dollars poorer and a few pounds heavier. But we have a whole new year ahead of ...
The United States has nearly 200 million cell phone users, and 31 percent of cell phone users in a 2006 AP-AOL-Pew Research Center mobile lifestyle ...
It's no secret that marketers are combining digital print and variable data for powerful results on short-run jobs. Recently, trade magazine Graphic Arts Monthly and ...
I hear it everywhere. And it hasn't been this loud in awhile.
Apple Computer dropped Computer from its name as it introduced its mobile iPhone, Apple TV and a partnership with ATT's Cingular Wireless at the Consumer ...
UPS Inc. is spending about $35 million to launch an ad campaign in its biggest marketing push since What Can Brown Do for You? in ...
NCR Corp.'s intent to separate into two independent, publicly traded companies through the spinoff of its Teradata data warehousing business to holders of shares of ...
The news last week that the interim head of Home Depot Direct will report to the merchandising division instead of the company's CEO may reflect ...
Steven K. Berry joins the Direct Marketing Association next month as executive vice president for government and consumer affairs, taking a leadership role in the ...
Basketball bad boy Dennis Rodman is using his celebrity brand to inspire the Bad Boy All-Stars, a team that will face the Harlem Globetrotters during ...
Direct Group, a full-service provider of high-volume direct marketing services, has acquired HintonHill, a leading full-service DM management and consulting company.
Yahoo's battle with Google for mobile dominance has gone global, as Yahoo last week announced Go for Mobile 2.0 and new distribution agreements with Research ...
Emily Bailey is e-commerce director at GGBailey.com, the online face for Racemark International, a leading manufacturer of car mats to upscale automakers worldwide. Selling car ...
Hunger-relief organization America's Second Harvest-The Nation's Food Bank Network teamed with Merkle | Domain to raise $103,000 this holiday season.
The U.S. Postal Service's Intelligent Mail program, which provides end-to-end visibility for mail acceptance and delivery using standardized intelligent barcodes, continuous mail tracking and quality ...
Variable data printing is a convergence of technology and print as well as highly personalized direct mail and, if you have your ear to the ...
A nationwide debt consolidation business violated federal law by misleading and illegally telemarketing to millions of consumers, according to the Federal Trade Commission, which is ...
Acxiom Corp. has expanded and enhanced its retail business solution capabilities by acquiring Equitec, a business with marketing and merchandizing optimization expertise in the retail ...
Samsung and Google Inc. reached a deal to give mobile phone users worldwide access to Google products and services directly from their Samsung mobile phones.
Marketing technology provider Waterfall Mobile Inc. has launched a mobile messaging platform called Msgme to help marketers add mobile interactivity to their mix more easily.
Search-referred traffic to the Web site of Work-Life Balance Productivity Training Co. has soared more than 1,000 percent while visitor conversion rates have climbed gradually ...
ValueClick Inc.'s technology division, Mediaplex, has initiated the second phase of its search bid management technology beta, MOJO SEM, which is fully integrated with Mediaplex's ...
Two new products as well as enhancements to existing services aimed at business customers and large-volume mailers in Britain will debut April 2, according to ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
