January 2008 30 2 Issue of Direct Marketing News

January 2008 30 2 Issue of Direct Marketing News

Duly Noted

Warm state proposes credit freeze law

Virginia governor Timothy M. Kaine introduced legislation aimed at standardizing corporate response to data breaches to the state's General Assembly. It guards against identity theft ...

Share and share alike

United Parcel Service announced plans to borrow $10 billion to buy back stock and expand through acquisitions.

Wish upon a star

The Direct Marketing Educational Founda­tion is asking for nominations for its 2008 Rising Star Award and Corporate Commitment Award.

Holiday shopping drop

Retail sales tumbled across the board this December in what analysts have deemed the worst shopping season in five years.

Editorial

Privacy is important - but so is good marketing

This week's Gloves Off debate about the future of Internet commerce and communication suggests that consumers have gotten to the point of asking for exactly ...

Op-Ed

Do-not-mail spawned from DNC

As the children's book says, "If you give a mouse a cookie, he will want a glass of milk". The children's classic is also a ...

Are you still using padded mailers?

The recent shift to shape-based postage has made padded mailers an expensive way to reach clients. Under the old pricing system, these mailers represented an ...

Gloves Off

What will be the next online revolution?

Dan Shapiro, CEO and co-founder of Ontela, and David Mandell, co-founder of Me.dium, discuss the future of the online channel.

Main Feature

Customer friendly

Multichannel retailers worked hard to improve Web site performance during the high-traffic holidays.

Vertical Feature

Student loan solutions

Marketers of financial aid and loan services, under increased scrutiny, still struggle to compete with top creative in the tough-to-target college market

The Work

Showcasing Creative Solutions

Postcards help milk a new market for John Deere; Coffee theme jolts campaign for Carestream Health; and Need for space drives results for Schneider Logistics

Nailed It

NAILED IT: DMNews spends a few minutes with Sarah Pate, president and CEO of AdMission Corp

Q: As a provider of classified ad-buying technology, how did up­grades to your online ad platform address what wasn't working for your automotive clients?

People News

How can my company improve its diversity hiring efforts?

The short answer is that diversity candidates are everywhere. Why? Because forward-thinking organizations view diversity as encompass­ing any traits or characteristics of individuals that make ...

Direct Choice

Baby elephant walks into the hearts of Houstonians with birthday card contest

The Houston Zoo did a terrific job of using direct marketing techniques to build excite­ment for the first birthday of its baby elephant, Mac, born ...

News Articles

Valpak gets a makeover

Valpak is celebrating its 40th anni­versary with a makeover that's more than skin deep. The familiar blue packet, which brings some 20 billion offers to ...

DMAChoice opt-out service is now free

The DMA announced updates to its online DMAChoice service, including the elimination of a $1 verification fee, last week. All changes take effect immediately.

Carlson Marketing's Gold Points program ending

Carlson Marketing Worldwide will no longer issue points to the millions of users of its Gold Points Re­ward Network as of April 1.

'Healthy' SEM salaries rule: SEMPO survey

Search engine mar­keters are receiving "healthy" salaries in line with experience levels, according to the Search Engine Marketing Professional Organization's (SEMPO) first job salary compensation ...

Talbots set to discontinue its kids, men's catalogs

Talbots confirmed that as part of announced plans to discontinue its men's and kids concepts, the company will no longer mail separate catalogs for these ...

Nonprofits to try mobile channel

The Direct Marketing Associa­tion's Nonprofit Federation is gearing up to launch a mobile marketing test pilot program next month that will involve a dozen or ...

Sears reacts to privacy issues

Sears Holdings Corpo­ration's handling of customers' privacy is under fire, with pri­vacy advocates crying foul and one customer filing a lawsuit. In one example, the ...

New Briefs

Valassis, LA Times strengthen insert program

Valassis and The Los Angeles Times Media Group have strengthened their joint preprint insert distribution program, which currently reaches approximately 5 million households.

WPP to buy Yankelovich

WPP Group has plans to buy research company Yankelovich Holdings for an undisclosed price. WPP announced its intention to combine Yankelovich into Henley Centre HeadlightVision, ...

MedTrackAlert

MedTrackAlert, a consumer health news provider, has launched Infertility News and Menopause News. This launch expands MedTrackAlert's roster of free online health newsletters distributed to ...

WindowBook

WindowBook, the postal and shipping software company, has new functionality in both its Postal Package Partner and DAT-MAIL products, for handling Priority Mail Open and ...

Custom Publishing Council to host first conference

The Custom Publishing Council is set to host the custom content indus­try's first conference. The conference, titled Content '08: Re-thinking Branded Content in the Age ...

Microsoft bids $1.2b on Norwegian search firm

Microsoft Corp. has placed a bid for 6.6 billion Norwegian crowns ($1.2 billion US) to buy Norwegian business search software com­pany Fast Search & Transfer.

Optimized

DM industry has search tips for Presidential hopefuls

With the presidential primaries in high gear, voters are turning to the Web to learn more about the various candi­dates. However, recent evaluations of the ...

Technique

Get personal with print marketing

Today's technology advancements in personalized printing services can make your direct mailings more effective. Four experts discuss how to take advantage of these options.

ToolBox

Leveraging social media, online coupon strategies and more

Industry experts discuss social media, the importance of word-of-mouth marketing and the difference between sponsored links and search engine marketing.

Third Screen

Papa John's pizza will deliver by text on Super Sunday

As the Super Bowl nears, Louisville, KY-based pizza delivery franchise Papa John's is targeting football fans this month with a new mobile marketing campaign.

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