January 2008 30 2 Issue of Direct Marketing News
Virginia governor Timothy M. Kaine introduced legislation aimed at standardizing corporate response to data breaches to the state's General Assembly. It guards against identity theft ...
United Parcel Service announced plans to borrow $10 billion to buy back stock and expand through acquisitions.
The Direct Marketing Educational Foundation is asking for nominations for its 2008 Rising Star Award and Corporate Commitment Award.
Retail sales tumbled across the board this December in what analysts have deemed the worst shopping season in five years.
This week's Gloves Off debate about the future of Internet commerce and communication suggests that consumers have gotten to the point of asking for exactly ...
As the children's book says, "If you give a mouse a cookie, he will want a glass of milk". The children's classic is also a ...
The recent shift to shape-based postage has made padded mailers an expensive way to reach clients. Under the old pricing system, these mailers represented an ...
Dan Shapiro, CEO and co-founder of Ontela, and David Mandell, co-founder of Me.dium, discuss the future of the online channel.
Multichannel retailers worked hard to improve Web site performance during the high-traffic holidays.
Marketers of financial aid and loan services, under increased scrutiny, still struggle to compete with top creative in the tough-to-target college market
Postcards help milk a new market for John Deere; Coffee theme jolts campaign for Carestream Health; and Need for space drives results for Schneider Logistics
Q: As a provider of classified ad-buying technology, how did upgrades to your online ad platform address what wasn't working for your automotive clients?
The short answer is that diversity candidates are everywhere. Why? Because forward-thinking organizations view diversity as encompassing any traits or characteristics of individuals that make ...
The Houston Zoo did a terrific job of using direct marketing techniques to build excitement for the first birthday of its baby elephant, Mac, born ...
Valpak is celebrating its 40th anniversary with a makeover that's more than skin deep. The familiar blue packet, which brings some 20 billion offers to ...
The DMA announced updates to its online DMAChoice service, including the elimination of a $1 verification fee, last week. All changes take effect immediately.
Carlson Marketing Worldwide will no longer issue points to the millions of users of its Gold Points Reward Network as of April 1.
Search engine marketers are receiving "healthy" salaries in line with experience levels, according to the Search Engine Marketing Professional Organization's (SEMPO) first job salary compensation ...
Talbots confirmed that as part of announced plans to discontinue its men's and kids concepts, the company will no longer mail separate catalogs for these ...
The Direct Marketing Association's Nonprofit Federation is gearing up to launch a mobile marketing test pilot program next month that will involve a dozen or ...
Sears Holdings Corporation's handling of customers' privacy is under fire, with privacy advocates crying foul and one customer filing a lawsuit. In one example, the ...
Valassis and The Los Angeles Times Media Group have strengthened their joint preprint insert distribution program, which currently reaches approximately 5 million households.
WPP Group has plans to buy research company Yankelovich Holdings for an undisclosed price. WPP announced its intention to combine Yankelovich into Henley Centre HeadlightVision, ...
MedTrackAlert, a consumer health news provider, has launched Infertility News and Menopause News. This launch expands MedTrackAlert's roster of free online health newsletters distributed to ...
WindowBook, the postal and shipping software company, has new functionality in both its Postal Package Partner and DAT-MAIL products, for handling Priority Mail Open and ...
The Custom Publishing Council is set to host the custom content industry's first conference. The conference, titled Content '08: Re-thinking Branded Content in the Age ...
Microsoft Corp. has placed a bid for 6.6 billion Norwegian crowns ($1.2 billion US) to buy Norwegian business search software company Fast Search & Transfer.
With the presidential primaries in high gear, voters are turning to the Web to learn more about the various candidates. However, recent evaluations of the ...
Today's technology advancements in personalized printing services can make your direct mailings more effective. Four experts discuss how to take advantage of these options.
Industry experts discuss social media, the importance of word-of-mouth marketing and the difference between sponsored links and search engine marketing.
As the Super Bowl nears, Louisville, KY-based pizza delivery franchise Papa John's is targeting football fans this month with a new mobile marketing campaign.
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