I don't want to hear any more about continuing economic gloom. After weeks of dismal retail sales (despite all my shopping), round after round of ...
In customer retention and loyalty marketing, the buzz phrase of the moment is "engagement marketing." While a vital piece of any acquisition program, its use ...
As more choices create a crowded and competitive sector, more mobile phone marketers turn to cutting-edge strategies.
Chris Masagatani, director, NY for e-mail agency eROI, discusses how his firm worked with CBSsports.com to revamp the latter'sfantasy sports newsletter.
The agency business, often led by direct marketing, is fundamentally re-orienting toward accountability and collaboration. This means that all kinds of agencies must work together ...
In an effort to cut costs, your CMO has reduced pay-per-click (PPC) marketing budgets (despite it getting the best ROI of any tactic), yet still ...
As 2009 begins, many top analyst firms are predicting marketing budget dollars will be redirected. The premise is quite simple: It's easier to keep a ...
President-elect Barack Obama has asked Congress to delay a planned switch from analog to digital television broadcasting, saying many consumers relying on analog TV sets ...
Many bricks-and-mortar and e-commerce retailers showed disappointing figures over the holidays, despite predictions that sales would either stay flat or rise slightly.
Mobile phone adoption is growing in spite of the economy, and marketers are taking advantage with new mobile initiatives.
Countless people make New Year's resolutions, many focused on diet and health. And, no one is more aware of this fact than marketers of weight ...
The Publishers Clearing House Online Network (PCH) has teamed up with social media site TriviaTown.com to develop a mobile trivia application called PCH Trivia for ...
If you've got a beef with someone you know, Burger King has a way for you to vent. To help promote its new Angry Whopper, ...
This winter, some marketers are getting a rare glimpse at a growth market: The US-based online Latino population. According to the Pew Hispanic Center, most ...
Hispanics now make up 15% of the US population, and this group is growing fast. Four industry experts discuss how to use mailing lists to ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
