January 2007 29 1 Issue of Direct Marketing News

January 2007 29 1 Issue of Direct Marketing News


Mokrynskidirect launches industry research tool

Mokrynskidirect has launched a Web-based research and reference tool for direct marketers that provides access to more than 65,000 data cards and information about thousands ...

InfoUSA drops Donnelley Marketing name

Database services provider InfoUSA Inc. has renamed its Donnelley Marketing unit as InfoUSA National Accounts.

Cenveo to buy Cadmus Communications for $430 million

Digital printer Cenveo Inc. will acquire Cadmus Communications Corp. for $430 million.  The deal, the firms said, will create one of the leading graphic communications companies ...

Kathleen Patten to lead conservative DMer Richard Viguerie's agency

Conservative direct marketer Richard A. Viguerie is stepping down as president/CEO of American Target Advertising Inc., handing over those responsibilities to chief operating officer Kathleen ...

Epsilon to buy Abacus for $435M

Integrated marketing services provider Epsilon will further strengthen its database marketing credentials in the retail space with plans to pay $435 million in cash for ...

Hanover shareholders sue over Chelsey merger agreement

Another bump in the road has appeared in cataloger Hanover Direct's journey toward a merger with its largest shareholder, Chelsey Direct LLC.

Rapp Collins creates retail practice

Direct marketing agency Rapp Collins Worldwide has formed a dedicated practice called Rapp Collins Retail, an offering designed to meet the unique needs of retailers.

US Safe Web Act signed into law

President Bush signed the Undertaking Spam, Spyware and Fraud Enforcement With Enforcers Beyond Borders Act of 2006 (US SAFE WEB Act) into law Dec. 22.

Private equity group buys Phillips investment newsletters

Private equity firm Avista Capital Partners has agreed to buy the assets of Phillips Investment Resources LLC, a primarily online provider of subscription-based investment advice ...

Linda McAleer retires from Millard

Linda McAleer has retired from database services specialist infoUSA Inc.'s Millard Group Inc. list services subsidiary after a 23-year career at the company.

First Class mess

You don't write, you don't call. What have I done wrong? Nothing, dear - except that the White House may not like what needs to ...

MSNBC.com, Universal McCann join mobile platform

Third Screen Media has signed MSNBC.com as a publisher customer and Universal McCann as the latest advertising client to implement its mobile advertising management and ...

Publisher boosts fulfillment on story-related products

The Publishing Group of America has hired Stark Bros Fulfillment Services to speed delivery of customer orders. The Louisiana, MO, integrated fulfillment services provider will give ...

Competing in today's ever changing market

A common theme that we have been hearing of late is that response rates have been dropping off. The first and most important question that we ...

Smart practices as the medium evolves

2006 gave consumers control of media and saw the rise of social commerce. With 2007 upon us, DM News spoke with several e-mail vendors to ...

Holiday online sales soar 26 percent: report

Amazon.com Inc. reported its best holiday season ever, reflecting a comScore Networks study that estimated holiday online retail spending at $24.6 billion, up 26 percent ...

USPS prepares for foreign forays

The U.S. Postal Service's global business organization is poised to be a major player in the international postal arena.

Congress renews focus on postal issues

Though reform was signed into law last month, postal issues remain on the agenda for Congress, according to postal insiders.

Don't let password forgetfulness lose the order

With concern that I might begin to sound like Andy Rooney or even Hershell Gordon Lewis, may I bring attention to several challenges to providing ...

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