January 2008 30 1 Issue of Direct Marketing News

January 2008 30 1 Issue of Direct Marketing News

Duly Noted

Congress votes yes on direct mail

US House members reportedly spent $20.3 million of tax budget last year to send constituents mass direct mail appeals on topics ranging from meeting announce­ments, ...

FedEx rates rising

FedEx Corp. will increase its rates by 5.5 % for its FedEx Freight trucking division on January 14.

HSN makes hot pot pay-off

Home shopping cable TV network HSN settled charges that it failed to report in a timely fashion serious injuries from pressure cookers for $875,000 with ...

New year, new stamps

The US Postal Service launched a new stamp series to commemorate the Chinese New Year

Spotlight

DMNews talks with Becky Chidester, president of Wunderman New York

Q: What's the top priority for today's direct marketer? A: Marketing dollars and marketing activities are even more successful today. Something that we are building ...

Editorial

Remember the brand strategy for those new cool gadgets

As we end the first week back to work after the new year, playing with our Wiis and iPhones, the prevalence of the latter as ...

Op-Ed

Referral programs still effective

With all the excitement surrounding various ways to stimulate word-of-mouth marketing, I want to revisit a basic technique: the refer-a-friend (RAF) program. A successful RAF ...

Eight direct response trends in '08

What's next for direct response? Here are eight trends to watch for in 2008.

Gloves Off

How crucial are returns policies to CRM?

Entrepreneurs Frank Rumbauskas and Ernan Roman discuss the importance of a return policy in the success of product's sales.

Main Feature

Segment for increased sales

Dividing your e-mail list into smaller groups can make your mailings more relevant to your customers - and increase response

Vertical Feature

Fire up a fan frenzy

Facing an increasingly crowded market, entertainment marketers are using creative direct tactics to engage consumers and build buzz

The Work

The Original Arizona Jean Company

The Original Arizona Jean Company, at one time a private label denim brand for teens at JC Penney and now an independent company, was looking ...

Nailed It

NAILED IT: DMNews spends a few minutes with The Right Start's Hope Neiman

Q: Can you describe your recent grandparents-focused campaign? A: Our brand new "Grandparents Mondays Club" launched about two months ago. We're providing grandparents with a ...

Direct Choice

Fine paper and first-rate printing shows Mercedes' investment in its mailer

In the category of the medium is the message, I received a DM piece from Mercedes that I couldn't help but open, peruse and actually ...

News Articles

Valassis' new Redplum portal targets consumers

Direct marketing giant Valas­sis Communications Inc. launched Red­plum, a consumer brand and portal, on January 3.

Parents magazine teams up with Discover card

Discover Financial Services is hoping to tap into Parents magazine's readership base in a multichannel mar­keting push for its Discover credit card.

Google's AutoLink faces legal challenges

A federal appeals court cleared all patent infringement claims against Google's AdSense on December 26, but the Internet search company's AutoLink product still faces legal ...

Netflix, LG to put the Web on TV

Online movie rental service firm Netflix Inc. is broadening its content delivery further from its original postal model, through a partnership with con­sumer electronics firm ...

Lillian Vernon cuts staff, circ

Lillian Vernon is downsizing in 2008 - both the company and the catalog - because of rising mailing costs. These moves follow other staff reductions ...

Response to FTC proposed principles

The Federal Trade Commission's release of proposed self-regulatory prin­ciples for online behavioral advertising on December 20 were met with little surprise from those in the ...

New Briefs

Netscape

Netscape Navigator, the 13-year-old Web browser that was the first commercial enterprise of its kind, will cease to receive techni­cal and developmental support from parent ...

CVS Caremark Corp.

CVS Caremark Corp. is set to close its Phoenix and Fort Worth, TX mail-order prescription centers. More than 400 jobs are expected to be lost ...

Active Athlete acquires GolfBuzz

Active Athlete Inc., an online media company for sports enthusiasts, has ac­quired GolfBuzz Inc., an online publishing service centered around the golf commu­nity.

McClatchy Interactive

McClatchy Interactive has part­nered with local social search site Zvents to power its online entertainment and event platform.

Illbuzz.com

Online print and design company Illbuzz.com launched last week. The site touts itself as a low-cost alternative for small businesses seeking marketing products, such as ...

Commerce Planet Inc.

Commerce Planet Inc., an online media, marketing and e-commerce company, is set to acquire Value Direct for an undisclosed amount. The company plans to retain ...

Benefit Cosmetics

Benefit Cosmetics has selected Dovetail to develop, host, maintain and provide access for its marketing database.

S&K Famous Brands Inc.

S&K Famous Brands Inc. has se­lected Right Minds Inc. as its advertising agency of record. RightMinds will work with S&K marketing executives to develop creative ...

Shawn Wang, CFO of Chinese search engine Baidu

Shawn Wang, CFO of Chinese search engine Baidu, passed away at the end of last month in an accident while on vaca­tion.

Optimized

Apple may soon take on downloadable video rentals

As 2007 came to a close, Apple and Wal-Mart both made headlines in the video downloading business, for differ­ent reasons.

Technique

For b-to-b success, don't think big

Reaching small and midsize businesses requires extra marketing savvy but can mean excellent ROI. Our four experts discuss the best ways to target these customers

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