US House members reportedly spent $20.3 million of tax budget last year to send constituents mass direct mail appeals on topics ranging from meeting announcements, ...
FedEx Corp. will increase its rates by 5.5 % for its FedEx Freight trucking division on January 14.
Home shopping cable TV network HSN settled charges that it failed to report in a timely fashion serious injuries from pressure cookers for $875,000 with ...
The US Postal Service launched a new stamp series to commemorate the Chinese New Year
Q: What's the top priority for today's direct marketer? A: Marketing dollars and marketing activities are even more successful today. Something that we are building ...
As we end the first week back to work after the new year, playing with our Wiis and iPhones, the prevalence of the latter as ...
With all the excitement surrounding various ways to stimulate word-of-mouth marketing, I want to revisit a basic technique: the refer-a-friend (RAF) program. A successful RAF ...
What's next for direct response? Here are eight trends to watch for in 2008.
Entrepreneurs Frank Rumbauskas and Ernan Roman discuss the importance of a return policy in the success of product's sales.
Dividing your e-mail list into smaller groups can make your mailings more relevant to your customers - and increase response
Facing an increasingly crowded market, entertainment marketers are using creative direct tactics to engage consumers and build buzz
The Original Arizona Jean Company, at one time a private label denim brand for teens at JC Penney and now an independent company, was looking ...
Q: Can you describe your recent grandparents-focused campaign? A: Our brand new "Grandparents Mondays Club" launched about two months ago. We're providing grandparents with a ...
In the category of the medium is the message, I received a DM piece from Mercedes that I couldn't help but open, peruse and actually ...
Direct marketing giant Valassis Communications Inc. launched Redplum, a consumer brand and portal, on January 3.
Discover Financial Services is hoping to tap into Parents magazine's readership base in a multichannel marketing push for its Discover credit card.
A federal appeals court cleared all patent infringement claims against Google's AdSense on December 26, but the Internet search company's AutoLink product still faces legal ...
Online movie rental service firm Netflix Inc. is broadening its content delivery further from its original postal model, through a partnership with consumer electronics firm ...
Lillian Vernon is downsizing in 2008 - both the company and the catalog - because of rising mailing costs. These moves follow other staff reductions ...
The Federal Trade Commission's release of proposed self-regulatory principles for online behavioral advertising on December 20 were met with little surprise from those in the ...
Netscape Navigator, the 13-year-old Web browser that was the first commercial enterprise of its kind, will cease to receive technical and developmental support from parent ...
CVS Caremark Corp. is set to close its Phoenix and Fort Worth, TX mail-order prescription centers. More than 400 jobs are expected to be lost ...
Active Athlete Inc., an online media company for sports enthusiasts, has acquired GolfBuzz Inc., an online publishing service centered around the golf community.
McClatchy Interactive has partnered with local social search site Zvents to power its online entertainment and event platform.
Online print and design company Illbuzz.com launched last week. The site touts itself as a low-cost alternative for small businesses seeking marketing products, such as ...
Commerce Planet Inc., an online media, marketing and e-commerce company, is set to acquire Value Direct for an undisclosed amount. The company plans to retain ...
Benefit Cosmetics has selected Dovetail to develop, host, maintain and provide access for its marketing database.
S&K Famous Brands Inc. has selected Right Minds Inc. as its advertising agency of record. RightMinds will work with S&K marketing executives to develop creative ...
Shawn Wang, CFO of Chinese search engine Baidu, passed away at the end of last month in an accident while on vacation.
As 2007 came to a close, Apple and Wal-Mart both made headlines in the video downloading business, for different reasons.
Reaching small and midsize businesses requires extra marketing savvy but can mean excellent ROI. Our four experts discuss the best ways to target these customers
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
