January 2009 31 1 Issue of Direct Marketing News
I predict 2009 will not be the year of impulse buying. Amid growing joblessness and falling stocks, frugality is "the new black" this year. Faced ...
A few months ago, John du Pre Gauntt, senior analyst at eMarketer, noted that, "Some US universities have courses in mobile marketing right now. Mobile ...
It's official: the US economy is in a recession, and has been for a while now. The tidal wave of bad news could be just ...
Sears abandons 'batch and blast' e-mail strategy to improve both revenue and customer loyalty
When it comes to marketing childrens' fare, entertainment marketers often use the Web as part of a multichannel effort
Being an experienced direct marketer is certainly an excellent stepping stone to becoming an executive in that field. Understanding the fundamentals of direct marketing should ...
I first came across this direct mail piece at the Cannes Lions International Advertising Festival last summer, and was blown away by the simplicity of ...
As the economic turmoil continues, many brands and retailers are turning to digital coupons to sweeten consumer offers. This holiday season saw the growth of ...
Warner Music has begun removing its video content from Google-owned YouTube.com after the two companies were unable to reach new licensing terms.
Social networks such as Linked-In and Facebook have long been used for developing personal and professional connections online.
Despite a call from its former CEO to sell the company, members of InfoGroup's board of directors said the company would not consider a potential ...
Honda has partnered with the National Hockey League for an integrated campaign. The effort launched on New Year's Day at the Bridgestone NHL Winter Classic ...
It's time again for New Year's resolutions, and Kellogg is chiming in to remind people to make the Special K Challenge to aid their weight ...
Post-purchase offers in transactional e-mails offer companies connection to third-party customers, drive revenue and attract qualified customers. Four industry experts share their thoughts on webserts.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.