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Issue Archive
> January 05, 2009 Issue of DMNews
January 05, 2009 31 1 Issue of DMNews
People News
How can an experienced direct marketer take his/her career to the executive level?
Being an experienced direct marketer is certainly an excellent stepping stone to becoming an executive in that field. Understanding the fundamentals of direct marketing should ...
Main Feature
E-mail gets personal
Sears abandons 'batch and blast' e-mail strategy to improve both revenue and customer loyalty
Vertical Feature
Mixed media for kids
When it comes to marketing childrens' fare, entertainment marketers often use the Web as part of a multichannel effort
Direct Choice
Unilever gives prospects in Thailand a memorable way to test its product
I first came across this direct mail piece at the Cannes Lions International Advertising Festival last summer, and was blown away by the simplicity of ...
Analysis
As consumers become more deal-savvy, marketers take coupons to the next level
As the economic turmoil continues, many brands and retailers are turning to digital coupons to sweeten consumer offers. This holiday season saw the growth of ...
News Articles
Warner Music pulling content from YouTube
Warner Music has begun removing its video content from Google-owned YouTube.com after the two companies were unable to reach new licensing terms.
Job seekers flood social networks
Social networks such as Linked-In and Facebook have long been used for developing personal and professional connections online.
InfoGroup's board says it's not considering sale
Despite a call from its former CEO to sell the company, members of InfoGroup's board of directors said the company would not consider a potential ...
Honda looks to reach NHL fans
Honda has partnered with the National Hockey League for an integrated campaign. The effort launched on New Year's Day at the Bridgestone NHL Winter Classic ...
BrandNew
Something special
It's time again for New Year's resolutions, and Kellogg is chiming in to remind people to make the Special K Challenge to aid their weight ...
Editorial
Convenience to play big role in '09
I predict 2009 will not be the year of impulse buying. Amid growing joblessness and falling stocks, frugality is "the new black" this year. Faced ...
Op-Ed
Get up to speed on mobile marketing
A few months ago, John du Pre Gauntt, senior analyst at eMarketer, noted that, "Some US universities have courses in mobile marketing right now. Mobile ...
Build relationships during a downturn
It's official: the US economy is in a recession, and has been for a while now. The tidal wave of bad news could be just ...
Technique
Webserts can work wonders for your ROI
Post-purchase offers in transactional e-mails offer companies connection to third-party customers, drive revenue and attract qualified customers. Four industry experts share their thoughts on webserts.
The Work
Creative campaigns from Best Western International, Arizona Office of Tourism and Virginia Blood Services
Most Popular
Most Emailed
Most Recent
Three trends to watch in e-mail marketing
Editorial: The DM landscape has changed permanently
Measurement makes Facebook a marketing win
Do celebrities help social media campaigns?
Consumers expect real-time results
Inbox Insider: E-mail marketing firms move into Asia-Pacific market
Diapers.com testing social media, e-mail integration with Responsys' tool
Measuring ROI for Web Experience Management
Staples kicks off b-to-b site
Clean data helps mail reach its target
Making direct mail and e-mail work together
Staples kicks off b-to-b site
Measurement makes Facebook a marketing win
Variable data helps make print personal
Starwood targeting competitors' customers with hush-hush loyalty program
Gupta agrees to pay $7.4M to settle SEC charges
Three trends to watch in e-mail marketing
Diapers.com testing social media, e-mail integration with Responsys' tool
LL Bean debuts e-commerce site, catalog for spring collection
Editorial: The DM landscape has changed permanently
Bank of America extends Merrill Lynch campaign with interactive billboard
Reader's Digest, Arcadia release South African names through Acton
Sharp turns on integrated effort highlighting TV technology
GameStop plans revamped loyalty program, expanded downloadable offerings
Union leaders tell senators to oppose five-day delivery plans
Einstein Bros. parent names Young & Rubicam AOR
Zappos.com uses puppets to promote customer service work
Barnes & Noble promotes 'Matterhorn' release with e-mail-focused effort
Footlocker.com launches PIP targeting e-commerce buyers
Aflac launches user-generated video contest
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