January 2009 31 1 Issue of Direct Marketing News

January 2009 31 1 Issue of Direct Marketing News

Editorial

Convenience to play big role in '09

I predict 2009 will not be the year of impulse buying. Amid growing joblessness and falling stocks, frugality is "the new black" this year. Faced ...

Op-Ed

Get up to speed on mobile marketing

A few months ago, John du Pre Gauntt, senior analyst at eMarketer, noted that, "Some US universities have courses in mobile marketing right now. Mobile ...

Build relationships during a downturn

It's official: the US economy is in a recession, and has been for a while now. The tidal wave of bad news could be just ...

Main Feature

E-mail gets personal

Sears abandons 'batch and blast' e-mail strategy to improve both revenue and customer loyalty

Vertical Feature

Mixed media for kids

When it comes to marketing childrens' fare, entertainment marketers often use the Web as part of a multichannel effort

People News

How can an experienced direct marketer take his/her career to the executive level?

Being an experienced direct marketer is certainly an excellent stepping stone to becoming an executive in that field. Understanding the fundamentals of direct marketing should ...

Direct Choice

Unilever gives prospects in Thailand a memorable way to test its product

I first came across this direct mail piece at the Cannes Lions International Advertising Festival last summer, and was blown away by the simplicity of ...

Analysis

As consumers become more deal-savvy, marketers take coupons to the next level

As the economic turmoil continues, many brands and retailers are turning to digital coupons to sweeten consumer offers. This holiday season saw the growth of ...

News Articles

Warner Music pulling content from YouTube

Warner Music has begun removing its video content from Google-owned YouTube.com after the two companies were unable to reach new licensing terms.

Job seekers flood social networks

Social networks such as Linked-In and Facebook have long been used for developing personal and professional connections online.

InfoGroup's board says it's not considering sale

Despite a call from its former CEO to sell the company, members of InfoGroup's board of directors said the company would not consider a potential ...

Honda looks to reach NHL fans

Honda has partnered with the National Hockey League for an integrated campaign. The effort launched on New Year's Day at the Bridgestone NHL Winter Classic ...

BrandNew

Something special

It's time again for New Year's resolutions, and Kellogg is chiming in to remind people to make the Special K Challenge to aid their weight ...

Technique

Webserts can work wonders for your ROI

Post-purchase offers in transactional e-mails offer companies connection to third-party customers, drive revenue and attract qualified customers. Four industry experts share their thoughts on webserts.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.