January 2010 Issue of Direct Marketing News

January 2010 Issue of Direct Marketing News

Spotlight

E-commerce ready for center stage

Overstock.com CEO Patrick Byrne tells DMNews that changes in consumer behavior, driven by the recession, will be a boon for online shopping.

Editorial

Editorial: Direct will be marketers' go-to strategy this year

When a company like PepsiCo breaks tradition, skipping $3 million Super Bowl ads for the first time in more than two decades in favor of ...

Op-Ed

Expect a big year for addressable TV

We have been looking forward to the advent of addressable television for many years. In 2010, after all of the hypothesizing and all of the ...

Government credit hasn't dried up

Many business-to-business direct and multichannel companies are missing a huge opportunity to target government business.

Gloves Off

Is too much money going to social media?

Social media is the "next big thing" and the medium of the moment. Experts debate whether the hype means marketers are unduly ignoring traditional media ...

Vertical Feature

Direct pays off across borders

Savvy US direct marketers recognize the growth potential in international markets, where an uptick in ad spending is expected this year. However, reaching consumers in ...

The Work

Creative solutions from Stanford Alpine Chalet, Pioneer, Karmaloop

Stanford Alpine Chalet uses e-mail to keep a full house; Pioneer Electronics sounds off on forums; Karmaloop adds video

Expert Advice

What is the current state of hiring for direct and digital marketers at the start of 2010?

Good news: The hiring landscape has improved greatly since last year at this time. Though it is true that the economic recovery has been slower ...

Direct Choice

The 'coin trick' may be old-fashioned, but still effective for driving response

Remember when people used to mail direct mail packages with lots of stuff packed inside? That was back in the good old days, before the ...

Analysis

Pepsi abandons Super Bowl in favor of CRM

This year, the soft drink brand is breaking tradition, opting for a digital CRM program to drive a two-way discussion with consumers instead of a ...

News Articles

Holidays spotlight e-commerce

The holiday shopping season is over, but many retailers are still celebrating based on the positive performance of e-commerce. From November 1 to December 24, ...

Consumer groups ask FTC to block Google buy

The Center for Digital Democracy and Consumer Watchdog have asked the Federal Trade Commission to block Google's proposed $750 million acquisition of AdMob, asserting that ...

Make the most of stable postal rates

The US Postal Service has decided not to raise first-class rates for 2010. Four direct mail experts divulge their top recommendations for taking advantage of ...

Nationwide debuts second iPhone app

Nationwide Insurance has introduced an iPhone application called Cartopia, which is designed to help consumers shop for both new and used cars. The goal of ...

Technique

Fiscal recovery is no reason to ditch streamlining strategies

The "great recession" has dealt its share of challenges to the mailing industry, and mailers are hard-pressed to find good news these days. Fortunately, the ...

Use several strategies, including change of address programs, to cut back on costs

Many mailers planned for a 2% to 3% increase in postage in 2010. The lack of a rate increase means many mailers can take advantage ...

Take advantage of drop-shipping, copalletization and commingling to save money

Ever since the Postal Accountability and Enhancement Act of 2006 became law, mailers have had two questions: "What's the Consumer Price Index?" and "How much ...

Use rate freeze as a time to test new strategies and technologies

All of us direct mail junkies received an early holiday gift when USPS Postmaster General John Potter announced a postage rate freeze for 2010. According ...

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