Overstock.com CEO Patrick Byrne tells DMNews that changes in consumer behavior, driven by the recession, will be a boon for online shopping.
When a company like PepsiCo breaks tradition, skipping $3 million Super Bowl ads for the first time in more than two decades in favor of ...
We have been looking forward to the advent of addressable television for many years. In 2010, after all of the hypothesizing and all of the ...
Many business-to-business direct and multichannel companies are missing a huge opportunity to target government business.
Social media is the "next big thing" and the medium of the moment. Experts debate whether the hype means marketers are unduly ignoring traditional media ...
Savvy US direct marketers recognize the growth potential in international markets, where an uptick in ad spending is expected this year. However, reaching consumers in ...
Stanford Alpine Chalet uses e-mail to keep a full house; Pioneer Electronics sounds off on forums; Karmaloop adds video
Good news: The hiring landscape has improved greatly since last year at this time. Though it is true that the economic recovery has been slower ...
Remember when people used to mail direct mail packages with lots of stuff packed inside? That was back in the good old days, before the ...
This year, the soft drink brand is breaking tradition, opting for a digital CRM program to drive a two-way discussion with consumers instead of a ...
The holiday shopping season is over, but many retailers are still celebrating based on the positive performance of e-commerce. From November 1 to December 24, ...
The Center for Digital Democracy and Consumer Watchdog have asked the Federal Trade Commission to block Google's proposed $750 million acquisition of AdMob, asserting that ...
The US Postal Service has decided not to raise first-class rates for 2010. Four direct mail experts divulge their top recommendations for taking advantage of ...
Nationwide Insurance has introduced an iPhone application called Cartopia, which is designed to help consumers shop for both new and used cars. The goal of ...
The "great recession" has dealt its share of challenges to the mailing industry, and mailers are hard-pressed to find good news these days. Fortunately, the ...
Many mailers planned for a 2% to 3% increase in postage in 2010. The lack of a rate increase means many mailers can take advantage ...
Ever since the Postal Accountability and Enhancement Act of 2006 became law, mailers have had two questions: "What's the Consumer Price Index?" and "How much ...
All of us direct mail junkies received an early holiday gift when USPS Postmaster General John Potter announced a postage rate freeze for 2010. According ...
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
