January 2016 Issue of Direct Marketing News

January 2016 Issue of Direct Marketing News

• Cover Story: Marketing Tech Changes Everything • CMO Confidential: A Chat With CarMax CMO Jim Lyski • Best Case: Bucky Scores With Beacons • Marketing Challenge: Not So Risky Business: Answers • + more...

Best Case

Bucky Scores With Beacons

The University of Wisconsin Athletics department relies on beacons and geo-fencing to enhance fan engagement.

Social Commerce Fits PBteen's Style

The teen home furnishing brand uses marketing technology to generate traffic and revenue from its blog posts.

A View to a Thrill

A unified view of more than 100 data sources helps Xanterra Parks and Resorts capitalize on formerly unseen opportunities.

CMO Confidential

CarMax Drives Performance With Analytics

CMO Jim Lyski is revving up business value at CarMax by using analytics to bring personalization to life.

Marketing Challenge

Not So Risky Business: Answers

A CMO hates an upcoming campaign, but his company already committed $200,000 to it. Does he kill the campaign or run with what he thinks ...


How to Send the (Almost) Perfect Email

New data reveals five tips marketers can use to send emails that drive results.

Marketers Feel Misunderstood

CMOs and CIOs speak different languages; taking time to translate each other's priorities goes a long way toward accomplishing them.


The Content Marketing Buzz Kill [Infographic]

Marketers and creatives feel the sting when there's a lack of collaboration on content marketing efforts.

Fast Facts

Fast Facts: December 2015/January 2016

Some quick info to keep you up-to-date, including the percent of email marketing executives who say their organization has clear marketing goals by channel.

Marketing Chatter

Marketing Chatter: December 2015/January 2016

See what our tweeps have been getting up to this month. Follow us @dmnews.


What Millennials Have in Store for Marketing

A slight twist on the tradition, I asked a few future marketers what they predict about marketing in 2016 and beyond.

Main Feature

Marketing Tech Changes Everything

2016 will be a seminal year for marketers who are adjusting budgets and processes, staffing and strategy, and more as they aim to exploit technology.

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Company of the Week

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