January 2016 Issue of Direct Marketing News
• Cover Story: Marketing Tech Changes Everything • CMO Confidential: A Chat With CarMax CMO Jim Lyski • Best Case: Bucky Scores With Beacons • Marketing Challenge: Not So Risky Business: Answers • + more...
The University of Wisconsin Athletics department relies on beacons and geo-fencing to enhance fan engagement.
The teen home furnishing brand uses marketing technology to generate traffic and revenue from its blog posts.
A unified view of more than 100 data sources helps Xanterra Parks and Resorts capitalize on formerly unseen opportunities.
CMO Jim Lyski is revving up business value at CarMax by using analytics to bring personalization to life.
A CMO hates an upcoming campaign, but his company already committed $200,000 to it. Does he kill the campaign or run with what he thinks ...
New data reveals five tips marketers can use to send emails that drive results.
CMOs and CIOs speak different languages; taking time to translate each other's priorities goes a long way toward accomplishing them.
Marketers and creatives feel the sting when there's a lack of collaboration on content marketing efforts.
Some quick info to keep you up-to-date, including the percent of email marketing executives who say their organization has clear marketing goals by channel.
See what our tweeps have been getting up to this month. Follow us @dmnews.
A slight twist on the tradition, I asked a few future marketers what they predict about marketing in 2016 and beyond.
2016 will be a seminal year for marketers who are adjusting budgets and processes, staffing and strategy, and more as they aim to exploit technology.
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