January 2015 Issue of Direct Marketing News
• Cover Story: What Will Influence Marketing in 2015? • Analysis: 5 Social Media Marketing Myths Debunked • CMO Confidential: A Chat With Harry & David CMO John Bancroft • Case Study: Data Solves the Questions About.com Couldn't Answer • Success Secrets: The New Wave of Engagement Campaign • Best Case: The LA Kings Reign Supreme in Hockey—and Marketing • Marketing Challenge: It's Just Business, Nothing Personal—Or Is It? • + more...
Marketers for the NHL's top-ranking team devise a winning strategy to increase ticket sales.
The outdoor clothing company emails when customers are most likely to click.
Marketers for a casual-dining restaurant chain serve up a side of rewards and incentives to customers.
After amassing impressive and varied marketing experience, former classical musician John Bancroft joined iconic retail brand Harry & David as its SVP of marketing.
Drake Darrow just got awarded a huge promotion. The caveat: Colleague and close friend Chris Tarton will be laid off as a result. How should ...
A rumor has the new CMO at odds with her team. See how our readers would tackle this thorny situation.
After years of flat traffic, the website launched a redesign based on an analysis of how people engaged with its content.
Broadcast and social campaigns are no longer separate. Now, it's all about socialcasting.
Don't buy into the hype. More than half of companies are not using digital marketing technology, reveals 451 Research's study of software buyers and vendors.
Salutations and names aren't enough. One pundit shares how marketers can make their email messages more personal and impactful in the New Year.
Not all social media best practices are good choices for marketers; here's a breakdown of five common social myths.
Megan Brennan will make history in February by becoming the first woman to assume the office of Postmaster General.
A well-balanced budget may be in order for the New Year.
Word to the Wise
What exactly does opt-in mean?
Some quick info to keep you up-to-date, including the percentage of marketers who say that mobile is still an unproven channel.
See what our tweeps have been getting up to this month. Follow us @dmnews.
App of the Month
The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.
What's in our inbox this month: NFL Teams
What's in our mailbox this month: Broadway Shows
Here, marketing forecasts, predictions, and recommendations from nearly 100 analysts, pundits, and practitioners about what to expect in the New Year.
Company of the Week
Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.