January 2015 Issue of Direct Marketing News

January 2015 Issue of Direct Marketing News

• Cover Story: What Will Influence Marketing in 2015? • Analysis: 5 Social Media Marketing Myths Debunked • CMO Confidential: A Chat With Harry & David CMO John Bancroft • Case Study: Data Solves the Questions About.com Couldn't Answer • Success Secrets: The New Wave of Engagement Campaign • Best Case: The LA Kings Reign Supreme in Hockey—and Marketing • Marketing Challenge: It's Just Business, Nothing Personal—Or Is It? • + more...

Best Case

The LA Kings Reign Supreme in Hockey—and Marketing

Marketers for the NHL's top-ranking team devise a winning strategy to increase ticket sales.

For Patagonia, Timing Is Everything

The outdoor clothing company emails when customers are most likely to click.

Loyalty Marketing Is Showmars' Secret Ingredient

Marketers for a casual-dining restaurant chain serve up a side of rewards and incentives to customers.

CMO Confidential

Symphonic Marketing Moves Customers

After amassing impressive and varied marketing experience, former classical musician John Bancroft joined iconic retail brand Harry & David as its SVP of marketing.

Marketing Challenge

Marketing Challenge: It's Just Business, Nothing Personal—Or Is It?

Drake Darrow just got awarded a huge promotion. The caveat: Colleague and close friend Chris Tarton will be laid off as a result. How should ...

Rumor Has It (All Wrong): Answers

A rumor has the new CMO at odds with her team. See how our readers would tackle this thorny situation.

Case Study

Data Solves the Questions About.com Couldn't Answer

After years of flat traffic, the website launched a redesign based on an analysis of how people engaged with its content.


The Era of Socialcasting

Broadcast and social campaigns are no longer separate. Now, it's all about socialcasting.

Marketers Exaggerate Their Digital Prowess, Says Report

Don't buy into the hype. More than half of companies are not using digital marketing technology, reveals 451 Research's study of software buyers and vendors.

Email Personalization in 2015

Salutations and names aren't enough. One pundit shares how marketers can make their email messages more personal and impactful in the New Year.

5 Social Media Marketing Myths Debunked

Not all social media best practices are good choices for marketers; here's a breakdown of five common social myths.

Will Megan Brennan Deliver the U.S. Postal Service?

Megan Brennan will make history in February by becoming the first woman to assume the office of Postmaster General.


Will Marketers Bring Home the Bacon in 2015? [Infographic]

A well-balanced budget may be in order for the New Year.

Word to the Wise

Word to the Wise: Opt-In

What exactly does opt-in mean?

Fast Facts

Fast Facts: December 2014/January 2015

Some quick info to keep you up-to-date, including the percentage of marketers who say that mobile is still an unproven channel.

Marketing Chatter

Marketing Chatter: December 2014/January 2015

See what our tweeps have been getting up to this month. Follow us @dmnews.

App of the Month

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.


Delivered: NFL Team Emails

What's in our inbox this month: NFL Teams

Delivered: Broadway Show Mailers

What's in our mailbox this month: Broadway Shows


Marketing Do's and Don'ts for 2015

Here, marketing forecasts, predictions, and recommendations from nearly 100 analysts, pundits, and practitioners about what to expect in the New Year.


The New Wave of Engagement Campaigns

Three companies prove that interactions, connections, and emotions are the essential pillars of a strong engagement campaign.

What Will Influence Marketing in 2015?

25 pundits predict the Next Big Thing on the marketing horizon.

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