January 2015 Issue of Direct Marketing News
• Cover Story: What Will Influence Marketing in 2015? • Analysis: 5 Social Media Marketing Myths Debunked • CMO Confidential: A Chat With Harry & David CMO John Bancroft • Case Study: Data Solves the Questions About.com Couldn't Answer • Success Secrets: The New Wave of Engagement Campaign • Best Case: The LA Kings Reign Supreme in Hockey—and Marketing • Marketing Challenge: It's Just Business, Nothing Personal—Or Is It? • + more...
Marketers for the NHL's top-ranking team devise a winning strategy to increase ticket sales.
The outdoor clothing company emails when customers are most likely to click.
Marketers for a casual-dining restaurant chain serve up a side of rewards and incentives to customers.
After amassing impressive and varied marketing experience, former classical musician John Bancroft joined iconic retail brand Harry & David as its SVP of marketing.
Drake Darrow just got awarded a huge promotion. The caveat: Colleague and close friend Chris Tarton will be laid off as a result. How should ...
A rumor has the new CMO at odds with her team. See how our readers would tackle this thorny situation.
After years of flat traffic, the website launched a redesign based on an analysis of how people engaged with its content.
Broadcast and social campaigns are no longer separate. Now, it's all about socialcasting.
Don't buy into the hype. More than half of companies are not using digital marketing technology, reveals 451 Research's study of software buyers and vendors.
Salutations and names aren't enough. One pundit shares how marketers can make their email messages more personal and impactful in the New Year.
Not all social media best practices are good choices for marketers; here's a breakdown of five common social myths.
Megan Brennan will make history in February by becoming the first woman to assume the office of Postmaster General.
A well-balanced budget may be in order for the New Year.
Word to the Wise
What exactly does opt-in mean?
Some quick info to keep you up-to-date, including the percentage of marketers who say that mobile is still an unproven channel.
See what our tweeps have been getting up to this month. Follow us @dmnews.
App of the Month
The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.
What's in our inbox this month: NFL Teams
What's in our mailbox this month: Broadway Shows
Here, marketing forecasts, predictions, and recommendations from nearly 100 analysts, pundits, and practitioners about what to expect in the New Year.
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.